This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Bizzabos latest eBook, Maximizing Event ROI: The Ultimate Guide to Measuring and Optimizing Event Success , is packed with insights and strategies to help you not only measure ROI but also improve it. Many event teams use multiple toolsCRMs, event management platforms, marketing automation softwarethat dont communicate with each other.
Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketing automation makes event planning less of a slog. What is marketing automation?
Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Automated marketing can initiate and follow-up with customers without having to devote your marketing team to such tasks. How to use data to segment audiences and strategize the right topics.
Our latest ebook outlines how you can effectively motivate even the largest, most complex group of people, featuring insights from social scientist and New York Times bestselling author, Dan Ariely. This set of webinars, training videos and ebooks is the perfect tool for the sales leader looking to increase their knowledge.
Action Steps: Let automation lend a hand. For example, modern sponsor and exhibitor management software automates sponsor tasks, content collection, and approvals. By automating labor-intensive, repetitive tasks, you’ll save sponsors hours of work. Why not give them similar consumer-style convenience when sponsoring events?
Fast and personalized post-event follow-up was nearly impossible without automation. ” Choose the Right Event Format and Use Case When planning an event, you must consider the format and type that makes the most sense for your goals, audience, and budget. Not sure what your goals are? In fact, according to Bizzabo data , 68.8%
Fast and personalized post-event follow-up was nearly impossible without automation. Educating your audience. When planning an event, you must consider the format and type that makes the most sense for your goals, audience, and budget. Think about the content you want to provide and how you want attendees to engage post-event.
Analyze the crowd, size of the qualified audience, and estimated cost per qualified attendee. Finally, based on your research, create a list of trade shows that best fit your marketing goals, budget, and target audience. You must know your audience and what they like. Attend shows that attract your best prospects.
These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved. Example: Someone becomes known to your company by submitting their information to download an ebook. Like the first-touch model, the last-touch model is relatively easy to implement.
These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved. Example: Someone becomes known to your company by submitting their information to download an ebook. Like the first-touch model, the last-touch model is relatively easy to implement.
Creation of event evangelists and champions: The event journey map gives rise to event advocates and champions: enthusiastic individuals who carry the event’s spirit beyond its confines, sharing their experiences with the external audience. Here are some questions you might ask while defining your ideal attendees: What are their ages?
There is no time to think about whether our audience will care. Each event is different, it has different audiences, different content, and different culture. Understand Your Stakeholders The better you understand your audience and investors the better your events will be and the easier it becomes to tailor your message accordingly.
In simple terms, traditional channels are now reaching a smaller audience than in the past. Knowing how powerful experiences can be to foster meaningful relationships, marketers have begun to host experiential marketing events to help companies build these connections with their audiences. What type of experiences do audiences want?
One of the ubiquitous questions he asks his audience during live speaking engagements is “would you propose marriage on a first date?” QR codes can also be used to link to online collateral like videos, demos, eBooks, and more. With event intelligence, you can inject event data into your digital marketing automation system.
“As the online sphere gets more crowded, the brands that go out of their way to personalize content and build one-on-one relationships with their audience are going to ace social media. “Know your brand, know what makes you special and what your audiences engage with more than anything, and embrace it! “Be genuine.
AI tools can also help event teams quickly repurpose event content throughout the year, giving audiences access to videos personalized to their unique tastes. The ideal solution will also include automated capabilities to speed up the content creation process (e.g., pre-designed templates).
Make sure everyone is aligned on the events purpose, target audience, and expected outcomes. For a deeper dive into measuring and optimizing event success, check out our Maximizing Event ROI eBook your go-to guide for turning event data into actionable insights. Sorting out the budget Once everyones on board, its time to talk numbers.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content