Traveler's Q

SEPTEMBER 21, 2023

However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages.

Automation 130

Automation Promotion Audience Events 130

Smart Meetings

JANUARY 28, 2019

Email best practices such as segmenting lists, tracking key metrics and using an email verifier tool to reach as much of your audience as possible is a great way to reach maximum return on investment. Understand Media Types. Marketing content can be divided into three types: earned media, owned media and paid media.

SEO 245

SEO Marketing Marketing Website 245

Endless Events

FEBRUARY 21, 2018

You have traditional advertising, paid search, organic search, social media, content marketing, and email marketing to promote events at your disposal. 94% of customer insights and marketing professionals said personalization is “extremely important” for meeting email marketing objectives ( Conversant Media ). compared to 13.1%

Promotion 214

Promotion Marketing Marketing Automation 214

Traveler's Q

SEPTEMBER 7, 2023

In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz.

Social Media 130

Social Media Promotion Media Marketing 130

Endless Events

FEBRUARY 23, 2018

For instance, could you give a one-of-a-kind travel experience to your audience without them leaving their seats? Watch our webinar on how to maximize audience engagement if you want your next event to be truly memorable. Don’t forget that your audience should want to play the game (and feel forced into it).

Events 233

Events Automation Certification Venue 233

Endless Events

NOVEMBER 24, 2021

marketing efforts : reach your audience through ads, social media, and email marketing. Today, it enables us to reach global audiences and automate many processes, all in a cost-effective way. Roughly speaking, planners divide their entire budget into several distinct ‘areas’ of the event.

Technology 334

Technology Technology Event Technology Virtual Events 334

Endless Events

JANUARY 26, 2018

Another excellent tool you need under your belt is a solid social media strategy. This makes having an active social media presence a non-negotiable these days. This list unravels eight strategies from various companies that not only made their audiences leave feeling happy but also helped them remember their brand for a long time.

Event Planning 248

Event Planning Social Media Events Media 248

Endless Events

MARCH 23, 2018

Is email marketing still important in the age of social media? There are norms for subject lines, audience segmentation, catchphrases, and more that you need to be aware of. Audience preferences have shifted drastically over time, and that creates a challenge crafting a strategy that is relevant and effective for today’s society.

Events 248

Events Automation Audience Marketing 248

Bizzaboo

MARCH 17, 2025

Increased brand awareness, social media engagement, media coverage, and improved customer relationships all contribute to an events impact. Many event teams use multiple toolsCRMs, event management platforms, marketing automation softwarethat dont communicate with each other. Another major challenge? Disconnected technology.

Automation 59

Automation Events Social Media Media 59

Endless Events

JULY 6, 2018

But don’t innovate just for the sake of audience engagement. Give Your Meeting Audience a Pleasant Surprise. In the same vein, it’s also important to create positive surprises that will leave your audience genuinely wowed. Building Attendance through Social Media Influence.

Trade Show 214

Trade Show SEO B2B Social Media 214

Eventtia

JANUARY 15, 2025

Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. Event marketing is a powerful way to connect with your audience because you can bring your brand to life.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Eventtia

JUNE 28, 2022

Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketing automation makes event planning less of a slog. What is marketing automation?

Automation 77

Automation Event Marketing Event Planning Marketing 77

DCI

AUGUST 11, 2022

Do we really need to talk about the secrets of digital media campaigns anymore? Digital advertising works because it creates new opportunities for destinations, connecting them to audiences in more engaging and efficient ways. And unlike traditional media, it comes with a dashboard that gives you control over your marketing.

Media 99

Media Advertising Automation Social Media 99

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Bizzaboo

DECEMBER 10, 2024

By creating memorable experiences like interactive booths, live polling , social media contests, and gamification you not only capture contact information but also build meaningful connections. By automating data collection, your team can focus on delivering a great event experience while ensuring no valuable leads slip through the cracks.

Automation 59

Automation Social Media Sponsors Attendee 59

The Abbi Agency

DECEMBER 2, 2021

In order to market your business effectively, there’s one crucial thing you need to understand: your audience. What it is: Social media tool to plan and schedule your social media content. It’s certainly not the only social media scheduler on the market. The good news is that you can ease that burden with automation.

Marketing 26

Marketing Marketing SEO Social Media 26

Endless Events

APRIL 27, 2018

One of the top influencers for the industry was TED which forever changed the speaker-audience format worldwide. Q&A sessions at conferences are a great way to keep your audience engaged. Sure-Fire Ways to Engage Audiences. Events are only as successful as the audience’s level of participation.

Corporate Meeting 209

Corporate Meeting Trends Meeting Entertainment 209

Eventtia

DECEMBER 1, 2022

Automated marketing can initiate and follow-up with customers without having to devote your marketing team to such tasks. Why marketers need to embrace automated marketing to deliver a modern customer experience. Instead, ads litter the sides of web pages, are scattered into social media feeds, and run between videos and/or T.V.

Automation 62

Automation Virtual Events Marketing Marketing 62

Maritz Global Events

APRIL 2, 2019

Post authored by Emily Richmond, Social Media Marketing Specialist. You grew up with social media, so it must come easy to you, right?”. That alone should tell you how much the social media landscape has changed in a short period of time. A few weeks ago, I had the opportunity to attend Social Media Marketing World in San Diego.

Social Media 75

Social Media Media Audience Platform 75

Smart Meetings

MARCH 7, 2024

The difference between AI and most technology like social media is that it doesn’t put distance between people,” he said. The term “artificial intelligence” has been around for decades as a description of a technology that learns. Transcribes while extracting data like currencies, prices, people or places Fireflies.ai

Events 278

Events Technology Technology Automation 278

Smart Meetings

SEPTEMBER 25, 2018

60 percent of travelers post on social media daily. Tod Maffin , president of Vancouver, British Columbia-based social media agency EngageQ , shared six steps to increase your chances of building a viral marketing campaign—and some lol-worthy examples. Step 1: Match your audience, content and call to action.

Communications 185

Communications Communications Trends Social Media 185

Endless Events

JANUARY 10, 2023

If they don’t see value in your services, they’ll have no problem dropping you — and that’s why you need to give your audience the old razzle-dazzle so they stick around. Send automated emails asking your audience for their opinion. pull off jaw-dropping customer experiences that will leave your audience breathless.

eCommerce 177

eCommerce B2C Audience B2B 177

Endless Events

NOVEMBER 29, 2021

A note to planners : Not the solution currently meant to manage onsite elements for your event, but offers the unique opportunity to incorporate Topia onsite at your event to connect the virtual audience. . Bizzabo is the event platform to stay connected with your audience. Building events since : 2020. Building events since : 1999.

Platform 334

Platform Registration Sponsors Events 334

Endless Events

FEBRUARY 4, 2020

This coming decade will be… One of the greatest technology trends will be the implementation of artificial intelligence” “And this covers a really wide range of fields from artificial, from facial recognition to chatbots to marketing automation to”, he continues. “The list goes on and on. Corbin’s Take.

Trends 328

Trends Events Technology Technology 328

Endless Events

MAY 9, 2023

Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. You can use this tool for everything from graphic design to social media content. Pull Better Post-Event Analytics Was your event successful?

Event Planning 177

Event Planning Automation Social Media Panel 177

Traveler's Q

JULY 12, 2024

In this blog, we’ll explore how AI can transform your corporate events into culturally inclusive experiences that resonate deeply with a diverse audience. Its capabilities in data analysis, automation, and efficiency improvements are unparalleled.

Culture 130

Culture Logistics Social Media Speakers 130

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The last two decades have seen the rise of mobile devices, app stores, and social media. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign.

Website 111

Website SEO Automation Social Media 111

Social Tables

AUGUST 13, 2021

Host TED Talks regularly on campus and encourage audience engagement at events. Promote events on social media. Would it appeal to the typical college-age demographic or is your ideal audience a little more specific? Provide students with mobile-friendly content and promote events on social media.

Social Media 35

Social Media Events Promotion Online 35

Convene by PCMA

APRIL 4, 2025

Before she spoke to the PCMA APAC audience, Khanna talked on the Convene Podcast about the nature of changes we can expect as AI use becomes more widespread at work. And not enough people are talking about this at the moment, because at an enterprise level, they’re still thinking of it really as an automation tool.

Automation 52

Automation Human Resources Education Booking 52

Motivation Excellence

AUGUST 22, 2019

Promote these exclusive offers on all the social media platforms you use. Unleash the power of automated emails. Automated delivery, easy-to-use templates and insightful analytics help you provide messages targeted to your audience’s wants and needs. Include social media buttons in your email newsletters.

Social Media 130

Social Media Automation Trade Show Booking 130

Convene by PCMA

DECEMBER 11, 2024

Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants.

Trade Show 52

Trade Show Social Media Events Trends 52

Traveler's Q

MAY 1, 2023

Through effective event branding, companies can communicate their values, mission, and vision to their target audience while providing them with an immersive experience that resonates with their brand. This is because it highlights your brand identity and assists in creating an emotional connection with your target audience.

Social Media 130

Social Media Website Audience Events 130

Convene by PCMA

OCTOBER 30, 2023

Whatever Media Group) As part of our annual Events Industry Forecast — which will be published in the November issue of Convene — we asked experts about the trends they are watching for 2024. It’s a path that’s leading events toward more automation, too.

Event Technology 119

Event Technology Trends Automation Technology 119

Convene by PCMA

DECEMBER 26, 2023

this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Bizzaboo

OCTOBER 3, 2023

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. This guide will help you understand audience engagement strategies from every angle, how to implement engagement efforts, and how to measure engagement accurately. Read on to master audience engagement in 2024 and beyond.

Audience 59

Audience Event Apps Registration Social Media 59

Crowdriff

NOVEMBER 10, 2016

The travel conversation going on over social media is huge. We’ve heard your wishes, and today we’re bringing you social media tips from experts in the industry! We’ve heard your wishes, and today we’re bringing you social media tips from experts in the industry! Social Media Manager at Buffer .

Social Media 52

Social Media Media Travel Travel 52

Convene by PCMA

AUGUST 13, 2021

Some of the new approaches to attendee acquisition, cited by a majority of respondents, will be digital and targeted marketing, email marketing automation, and social media. Only one in 10 plan to cut back on the number of physical events they will hold. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98