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Our resident hosts, Will and Brandt, welcome a guest to talk about virtual and hybrid event platforms. In one of the most resourceful conversations in the history of this podcast, Kyle talks about how event platforms have adapted since last year and where are they going next. Virtual & Hybrid Event Platforms: All About Automation.
Meeting automation is potentially positioning itself as the next technology to shake up the planning game. While apps and meeting management systems have been grabbing headline and topping lists of “tech to watch,” more complete meeting automation could take those principles another step forward. Events have a specialized audience.
In a world of lockdowns and social distancing, virtual platforms took over the function of event venues (and then some). We saw an incredible surge in event platforms , leaving many event planners confused. Which virtual event platform features to look for? The 22 Best Event Platforms To Use In 2022! The result?
As listeners of the Event Tech Podcast already know, choosing the right event platform is one of the most important decisions event planners can make for their long-term event strategy. Last week, the Endless Events team published the list of the 22 best event platforms to use in 2022. They want to help planners go beyond Zoom calls.
But while you use those services a lot, do you really know how to engage your audience on social media? If you’re the type who wants to watch instead of reading below, jump into our free audience engagement webinar ! Further, incentivize the games with prizes and you’ll have your audience buzzing with excitement!
Event Automation. However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. Event automation allows eventprofs to automate tasks, create workflows, cut costs. Saves Planners Time.
As such, they’re the dominant audience at corporate events and conferences. Prior to event apps and platforms, event planners relied on pre-event and post-event surveys to measure event ROI. With all communication hosted on platforms or apps, there is no need for excessive amounts of paper schedules and printed event signage.
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Types of Conferences: A Diverse Landscape Conferences come in all shapes and sizes, each tailored to meet specific goals and engage a unique target audience.
They also automate and speed up the event management process before, during, and after the event. . Today, there are so many simpler, faster, and more precise ways to track attendees: QR codes, RFID technology, Event platforms and event apps, Event registration software, Other attendee tracking software solutions.
marketing efforts : reach your audience through ads, social media, and email marketing. Today, it enables us to reach global audiences and automate many processes, all in a cost-effective way. Ask yourself: what is the function of an event platform ? But remember, this is a traditional mindset.
After two years of testing streaming platforms, meeting professionals are asking for more comprehensive solutions and a number of event technology companies have risen to the challenge. How it impacts you: Automated back-end processes allow you to better manage speakers, sponsors, staff and meetings. What: With help from a fresh $4.9
While these platforms were good, they were limited. Today, event professionals have a vast ecosystem of event platforms to peruse—each of which is able to provide unique advantages. If you look at the event marketing stats , organizations are investing more so than ever on these platforms. Source: Capterra ).
Are you able to keep your audience’s private information secure before, during, and after the event? For many in the industry, connecting with audiences is something that happens only when an event is about to launch. As event professionals, we are responsible for the protection of our audience’s data.
AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI All of these things that take time goes away.”
However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages.
Named one of the best inventions of 2021 by Time Magazine, KUDO is a real-time interpretation software company and virtual platform focused on providing language support for multilingual meetings. The software creates a platform from which real-time multilingual speakers interpret what’s being said at the event, for attendees.
Is it when your attendee walks through the doors of your venue or logs on to your virtual event platform? Offer early-bird tickets to avoid an overwhelming amount of last-minute registrations and nurture your audience with email marketing until the big day. Or is it much earlier, at event registration?
Use intro music or countdown timers to keep a virtual audience entertained and informed until the start of the event. Interspersing live video of the speaker talking to the audience increases engagement through visual interest and creates a higher level of trust for the viewers, regardless of whether the news delivered is good or bad.
Numerous data insights, continuous audience engagement, and endless sponsorship opportunities – what’s not to love? We’ve been building out this web-first platform, which is great. We’re pulling back data and insights into our core analytics platform. ” “Then, we hub-and-spoke it.
Now, with the options to host a regular meeting, a webinar, or a special event, it is easy to get confused about which platform is right for you. Here are the main characteristics for each platform and how to use them. . The best way to combat virtual fatigue is to engage your audience and create something exciting and interactive.
There are norms for subject lines, audience segmentation, catchphrases, and more that you need to be aware of. And if you’re concerned about investing in a “traditional” marketing platform, note that even today, email marketing has around 4,400% ROI. For example, have you considered email personalization?
Marketo, for example, makes automation with other platforms easier. Behind their success is their penchant for designing events around the specific needs of the audience without fear of thinking outside the box. Finally, the guide also illustrates how to sustain interest and promote future events using the same platform.
automate sending items to attendees directly via a link, event platform, or QR code. . Offer a handful of events near areas where your audience lives. For example, instead of shipping freebies to the conference and then back to HQ, simplify the whole affair: ship event goodies to your attendees’ front door. Tools like Postal.ai
Whether it’s automating using apps or bots, or encouraging your audience to spread the word themselves, there are many ways to boost your social media without the stress. So check those venues again, and give your event plans another once-over to make sure they meet the expectations of your audience. Click To Tweet.
EVA’s AI-powered platform provides powerful data insights that business event organizers can use for planning or reporting. Insights provided include: Overall meeting performance — Understand the start-to-finish trajectory of a meeting with audience composition and engagement snapshots. The second-best part? Exhibitors/Sponsors.
Two forces driving innovation are (1) the demand for something new and interesting, and (2) the shift from tech designed for the event organizer to tech designed for the audience experience. In 2020, it was (and still is) all about platforms. Today, platforms are like the new Event Operating Systems.
Many event teams use multiple toolsCRMs, event management platforms, marketing automation softwarethat dont communicate with each other. This means connecting your event management software with your CRM and marketing automation tools, creating a single source of truth for event data. Another major challenge?
Collect Customer Data With a Robust Rebate Technology Platform. A robust rebate technology platform can simplify how you collect, process and report on the rebate claims submitted by your customers. The ideal solution combines a highly configurable platform that allows for customization with an expert team of strategists.
Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketing automation makes event planning less of a slog. What is marketing automation?
Key objectives for a standout virtual networking event A successful virtual networking event isn’t just about logging into a platform and hoping people connectit requires thoughtful planning and execution. By leveraging an event networking platform , you can enable attendees to connect based on shared interests, industry, or goals.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Truly great customer service.”
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. Event marketing is a powerful way to connect with your audience because you can bring your brand to life.
What it is: Analytics platform that can give you information about who is visiting your website, where they’re coming from, and what they’re interested in. In order to market your business effectively, there’s one crucial thing you need to understand: your audience. What it costs: Free. Imagine that you have a new product available.
Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.
One of the top influencers for the industry was TED which forever changed the speaker-audience format worldwide. Finally, there’s the “TED Factor”, where the influence of this knowledge-sharing platform pervades the way knowledge is shared during meetings around the world. Sure-Fire Ways to Engage Audiences.
PS: Create an engaging event this year by learning how to increase your audience engagement with our free webinar. Can we really cure audience inattention with cognitive enhancing drugs? Get Ready for the Top Meeting Trends in 2018. Meetings have always been more intimate affairs compared to events.
This coming decade will be… One of the greatest technology trends will be the implementation of artificial intelligence” “And this covers a really wide range of fields from artificial, from facial recognition to chatbots to marketing automation to”, he continues. “The list goes on and on. Corbin’s Take.
By automating data collection, your team can focus on delivering a great event experience while ensuring no valuable leads slip through the cracks. Heres how it works with Bizzabo as your event registration platform : Attendees scan a QR code at check-in, making their entry fast and efficient while automatically capturing key contact details.
Automated marketing can initiate and follow-up with customers without having to devote your marketing team to such tasks. Why marketers need to embrace automated marketing to deliver a modern customer experience. How to use data to segment audiences and strategize the right topics.
If you use the right event platform , an AI engine can recommend new connections to each attendee based on shared attributes. Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. Attendee questions: Your email inbox is probably flooded with messages.
It’s the online events that get your foot in the door, it’s the online events where you get to open your event to larger audiences.” Because people’s imaginations were sparked by how easy it was to provide automated translation or human translation services through our apps, they’re starting to bring it forward.”
A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. Your website is for everyone.
Featured products included ones for cloud-based meeting-schedule management, real-time audience engagement for larger virtual and hybrid events, e-mail marketing automation, drag-and-drop website building tools, native analytics, and other tasks. benchmarking platform that assesses the best engine for each language combination.
As brands search for innovative ways to interact with their audiences, SMS for events and retail experiences has emerged as one of the main channels for high customer engagement. When making a booking request, customers can receive automated SMS responses guiding them through the steps to confirm a suitable date and time.
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