Convene by PCMA

JULY 15, 2024

Virtual/learning management systems (LMS): Provide more personalized, engaging, and effective learning experiences while automating various tasks and processes. Will AI start to push prospective attendees and exhibitors toward more specialized, niche events versus larger shows? Priming the Prompt How can we get better responses?

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

AUGUST 13, 2021

Some of the new approaches to attendee acquisition, cited by a majority of respondents, will be digital and targeted marketing, email marketing automation, and social media. Only one in 10 plan to cut back on the number of physical events they will hold. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. I’ve been very impressed with the time they take with a client and the attention we’ve received when we raise a question or issue. Truly great customer service.”

Event Technology 116

Event Technology Platform Technology Technology 116

DCI

AUGUST 11, 2022

Digital advertising works because it creates new opportunities for destinations, connecting them to audiences in more engaging and efficient ways. And remember, when prospective travelers search and arrive at your destination – online, of course – be sure the experience is engaging, convenient, and straightforward.

Media 99

Media Advertising Automation Social Media 99

Convene by PCMA

NOVEMBER 24, 2021

RELATED: ECEF Introduces Automated Contact Tracing. For the virtual audience, those priorities are flipped: Education sessions and keynotes/general sessions top their reasons to attend, followed by networking, exhibits, and special events. The average attendance in the last 90 days, Lippman said, is about half of what it was in 2019.

Trends 105

Trends Virtual Events Events Automation 105

ITA Group

MAY 6, 2021

It’s sometimes executed through the use of Through Channel Marketing Automation (TCMA) technology and services, as well as channel marketers or agencies. When your channel partners are the target audience of your marketing and materials , you’re usually looking to do a few different things: Recruit. To-Partner Marketing.

Marketing 82

Marketing Marketing Automation Vendor 82

Bizzaboo

OCTOBER 3, 2023

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. This guide will help you understand audience engagement strategies from every angle, how to implement engagement efforts, and how to measure engagement accurately. Read on to master audience engagement in 2024 and beyond.

Audience 59

Audience Event Apps Registration Social Media 59

Motivation Excellence

JUNE 25, 2019

Here’s what you need to know about appealing to audiences via this time-honored medium. Saturation Direct Mail: Addressing an Audience. You can send mail to audiences based on factors like their incomes, household sizes and ages. Could direct mail marketing help you conquer outreach and keep people coming back for more?

Marketing 130

Marketing Marketing Advertising Audience 130

Stova

FEBRUARY 15, 2024

You’ll discover: Sure-fire tips for packages to endear your sponsors to attendees Innovative tools that make it easy for prospective partners to say YES! Action Steps: Let automation lend a hand. For example, modern sponsor and exhibitor management software automates sponsor tasks, content collection, and approvals.

Sponsors 59

Sponsors Prospect Automation Trade Show 59

Bizzaboo

DECEMBER 10, 2024

By automating data collection, your team can focus on delivering a great event experience while ensuring no valuable leads slip through the cracks. How to segment and qualify your leads Segmenting and qualifying leads makes it easier to identify and prioritize high-potential prospects. Lead retrieval apps are capable of a lot.

Automation 59

Automation Social Media Sponsors Attendee 59

Social Tables

MARCH 14, 2024

Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. It includes marketing that uses digital technologies to promote your brand and connect with audience members. Know your audience Who is your event tailored to?

Marketing 78

Marketing Marketing Social Media Advertising 78

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. Are all of them in your target audience? Instead, buyer personas should be based on the pain points and challenges of your target audience. The problem is that data like this is too vague. Absolutely not.

B2B 52

B2B Prospect Automation Social Media 52

Gavel International

OCTOBER 9, 2023

Guide visitors and defined prospects through the sales funnel by providing information, addressing pain points, or offering incentives (e.g., Automate Email Campaigns Implement AI-powered email marketing campaigns for personalized and timely communication.

Marketing 52

Marketing Marketing Automation Social Media 52

Gavel International

JULY 6, 2021

Did the prospect choose a different solution? Was the prospect really as qualified as I thought they were? Salespeople have a great deal to juggle: finding new opportunities, qualifying these prospects, building relationships, and keeping current customers engaged. Enhance Prospecting and Qualifying Skills.

Prospect 52

Prospect Automation B2B Social Media 52

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. I’ve been very impressed with the time they take with a client and the attention we’ve received when we raise a question or issue. Truly great customer service.”

Event Technology 69

Event Technology Platform Technology Technology 69

Stova

MAY 11, 2023

The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Analyze the crowd, size of the qualified audience, and estimated cost per qualified attendee. Finally, based on your research, create a list of trade shows that best fit your marketing goals, budget, and target audience.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Bizzaboo

JUNE 21, 2023

These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved. They enable businesses to manage relationships with current and prospective customers. Each presents strengths, weaknesses, and levels of complexity.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Eventtia

APRIL 12, 2022

Yet, soon enough, both event organizers and audiences realized the benefits and unique experiences brought by virtual events. This will also mean more flexibility for prospective attendees to ‘attend’ the event from anywhere and on any device. Online Expos and Trade Shows. Internal Virtual Events.

Virtual Events 62

Virtual Events Prospect Events Registration 62

Bizzaboo

JULY 30, 2021

But instead of watching a health and safety presentation or participating in a budgeting workshop, they join a talk on audience engagement and then one on branding. You attend to demonstrate new products, engage new prospects, and promote your brand’s message. The event rolls around and they join virtually. Consider a roadshow event.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Eventtia

DECEMBER 11, 2021

A hybrid event, as we know, is a combination of a live, in-person event and a virtual event, and technology is important in bridging the live and virtual components, as well as facilitating the delivery of virtual components to the virtual audience. Event marketing management tools: automating and personalising marketing efforts.

Event Technology 62

Event Technology Technology Technology Social Media 62

ITA Group

FEBRUARY 4, 2021

Jump to: 6 Standout Sales Prospecting Techniques (And How to Get Them Started) | ITA Group. Sales prospecting is changing but there are still solid techniques that can be implemented today to attract prospects and boost your sales. You don’t need to reach superstardom to connect with your customers and prospects.

Training 79

Training B2B Prospect Booking 79

Bizzaboo

JULY 28, 2023

Innovative event marketing tools can help captivate your audience, create buzz, and accelerate your event’s success. Project management software also allows you to automate and scale your event strategy so you don’t have to reinvent the wheel for every event. But how do you market your event effectively?

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Eventtia

FEBRUARY 16, 2024

Customer Engagement Solution Customer engagement is critical to brand activation, as it involves building strong connections with prospects and customers through direct and personalized communication. They offer unique opportunities for direct interaction between brands and their audience, providing a context for immersive brand experiences.

Retail 62

Retail Affiliate Social Media Platform 62

Social Tables

SEPTEMBER 1, 2017

Most email automation software will give you the ability to do both an HTML and text email. Imagine you meet a prospective customer. Look through your email automation analytics to see where customer clicked through, how long they stayed on the email, and if it was forwarded. Another option is to send an all text email.

Marketing 60

Marketing Marketing Automation Prospect 60

Bizzaboo

AUGUST 7, 2022

These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved. of Prospects Added to Database. # of Prospects Added to Pipeline. # They enable businesses to manage relationships with current and prospective customers. Increase Website Traffic. #

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Gavel International

MAY 8, 2023

1) TAILOR CONTENT TO AUDIENCE SUBSETS There is almost too much marketing content online right now. Content created to reach your entire customer base might seem more efficient than content tailored to your audience subsets, but in fact, it is far less effective. And a significant percentage of it is generic.

B2B 52

B2B Marketing Marketing Automation 52

National Association For Catering ane Events

JULY 8, 2021

Email marketing is a powerful strategy for event pros to increase brand awareness, nurture one’s audience, and spread the word about company news and updates. You can establish the Know, Like, Trust factor simply by regularly showing up in prospective customers’ inboxes and providing them with valuable content.

Prospect 52

Prospect Automation Social Media Promotion 52

Gavel International

SEPTEMBER 11, 2023

Since so many B2B prospects conduct their own research online before speaking with a salesperson, AI has earned its rightful place in the sales funnel. The technology: Can quickly vet and score volumes of data to identify which prospects are most likely to result in a sale. This is an area where AI offers benefits. How does AI do this?

B2B 52

B2B Prospect Social Media Technology 52

Stova

AUGUST 1, 2024

Event marketers need to optimize the way they communicate value to prospective attendees while economizing their marketing spend and protecting their time and their budgets. The two factors to consider are 1) how much they perceive value in your event and 2) how much influence they have within your target audience.

Networking 52

Networking Marketing Marketing Registration 52

Convene by PCMA

SEPTEMBER 18, 2023

“We have meetings at events with key customers and prospects and press and analysts,” Federbush said. Leads can be broken down into marketing qualified leads (MQLs) vs. sales qualified leads (SQLs) and entered into your CRM or marketing automation databases, he said. “We What were the outcomes of those meetings?

Prospect 52

Prospect Events Event Marketing Automation 52

Brightspot Incentive Events

JANUARY 15, 2024

A software client opted to include field salespeople in their sales kickoff but excluded internal BDRs (business development reps who are more junior and do more prospecting than actual selling). However, channels have many different audiences, and each should be prioritized. But there is a good explanation.

Incentives 52

Incentives Travel Travel Meeting 52

Bizzaboo

NOVEMBER 7, 2023

But before creating your registration page, it’s essential to understand your target audience. Knowing your audience will help you create a page that speaks directly to them and addresses their needs. Providing multiple payment methods can cater to a wider audience and make it easier for attendees to pay.

Registration 59

Registration Attendee Remote Events 59

Stova

MARCH 17, 2023

In simple terms, traditional channels are now reaching a smaller audience than in the past. Knowing how powerful experiences can be to foster meaningful relationships, marketers have begun to host experiential marketing events to help companies build these connections with their audiences. What type of experiences do audiences want?

Marketing 40

Marketing Marketing Registration Advertising 40

Stova

APRIL 20, 2023

Here’s how it works: Picture an attendee walking by a meeting room where some of her top prospects are gathering. You can automate niche content and notifications to enhance networking and promote immersive activities and content. When eventgoers opt in, the app lets you keep track of your audience throughout the event lifecycle.

Event Apps 52

Event Apps Registration Networking Events 52

Stova

MARCH 25, 2024

Maybe you'd like to automate registration to save time or have an integrated mobile app. Some important integrations to look out for include CRMs, marketing automation platforms, travel & expense management, payment processors, and many more. Drawing people into your event often starts with a great-looking event website.

Registration 40

Registration Social Media Event Apps Website 40

Stova

MARCH 16, 2023

According to Aberdeen : “Prospective buyers emit signals of their purchase intent. To transform their buying experience, prospects must be engaged at the right moment, and with the most appropriate message and content.” With event intelligence, you can inject event data into your digital marketing automation system.

Events 40

Events Technology Technology Consulting 40

Traveler's Q

SEPTEMBER 7, 2023

Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz. For instance, you might want to attract a specific audience, increase ticket sales, or enhance brand awareness. This involves setting clear objectives that align with your overall event strategy and budget.

Social Media 130

Social Media Promotion Media Marketing 130