Motivation Excellence

AUGUST 22, 2019

And a user-friendly, feature-rich database lets you provide valuable information to customers, prospects and others with ease. Unleash the power of automated emails. Automated delivery, easy-to-use templates and insightful analytics help you provide messages targeted to your audience’s wants and needs.

Social Media 130

Social Media Automation Trade Show Booking 130

Convene by PCMA

JANUARY 24, 2022

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. While the beginning of the pandemic saw a huge boost for online events, audiences have shorter attention spans and attendees are spending less time engaged with virtual platforms.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

JULY 15, 2024

Virtual/learning management systems (LMS): Provide more personalized, engaging, and effective learning experiences while automating various tasks and processes. Will AI start to push prospective attendees and exhibitors toward more specialized, niche events versus larger shows? Priming the Prompt How can we get better responses?

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

DECEMBER 26, 2023

this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

AUGUST 13, 2021

Some of the new approaches to attendee acquisition, cited by a majority of respondents, will be digital and targeted marketing, email marketing automation, and social media. Only one in 10 plan to cut back on the number of physical events they will hold. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Traveler's Q

SEPTEMBER 7, 2023

Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz. For instance, you might want to attract a specific audience, increase ticket sales, or enhance brand awareness. This involves setting clear objectives that align with your overall event strategy and budget.

Social Media 130

Social Media Promotion Media Marketing 130

DCI

AUGUST 11, 2022

Digital advertising works because it creates new opportunities for destinations, connecting them to audiences in more engaging and efficient ways. And remember, when prospective travelers search and arrive at your destination – online, of course – be sure the experience is engaging, convenient, and straightforward.

Media 99

Media Advertising Automation Social Media 99

Convene by PCMA

NOVEMBER 24, 2021

RELATED: ECEF Introduces Automated Contact Tracing. For the virtual audience, those priorities are flipped: Education sessions and keynotes/general sessions top their reasons to attend, followed by networking, exhibits, and special events. The average attendance in the last 90 days, Lippman said, is about half of what it was in 2019.

Trends 105

Trends Virtual Events Events Automation 105

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. I’ve been very impressed with the time they take with a client and the attention we’ve received when we raise a question or issue. Truly great customer service.”

Event Technology 116

Event Technology Platform Technology Technology 116

ITA Group

MAY 6, 2021

It’s sometimes executed through the use of Through Channel Marketing Automation (TCMA) technology and services, as well as channel marketers or agencies. When your channel partners are the target audience of your marketing and materials , you’re usually looking to do a few different things: Recruit. To-Partner Marketing.

Marketing 82

Marketing Marketing Automation Vendor 82

Bizzaboo

OCTOBER 3, 2023

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. This guide will help you understand audience engagement strategies from every angle, how to implement engagement efforts, and how to measure engagement accurately. Read on to master audience engagement in 2024 and beyond.

Audience 59

Audience Event Apps Registration Social Media 59

Motivation Excellence

JUNE 25, 2019

Here’s what you need to know about appealing to audiences via this time-honored medium. Saturation Direct Mail: Addressing an Audience. You can send mail to audiences based on factors like their incomes, household sizes and ages. Could direct mail marketing help you conquer outreach and keep people coming back for more?

Marketing 130

Marketing Marketing Advertising Audience 130

Stova

FEBRUARY 15, 2024

You’ll discover: Sure-fire tips for packages to endear your sponsors to attendees Innovative tools that make it easy for prospective partners to say YES! Action Steps: Let automation lend a hand. For example, modern sponsor and exhibitor management software automates sponsor tasks, content collection, and approvals.

Sponsors 59

Sponsors Prospect Automation Trade Show 59

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. Are all of them in your target audience? Instead, buyer personas should be based on the pain points and challenges of your target audience. The problem is that data like this is too vague. Absolutely not.

B2B 52

B2B Prospect Automation Social Media 52

Gavel International

OCTOBER 9, 2023

Guide visitors and defined prospects through the sales funnel by providing information, addressing pain points, or offering incentives (e.g., Automate Email Campaigns Implement AI-powered email marketing campaigns for personalized and timely communication.

Marketing 52

Marketing Marketing Automation Social Media 52

Gavel International

JULY 6, 2021

Did the prospect choose a different solution? Was the prospect really as qualified as I thought they were? Salespeople have a great deal to juggle: finding new opportunities, qualifying these prospects, building relationships, and keeping current customers engaged. Enhance Prospecting and Qualifying Skills.

Prospect 52

Prospect Automation B2B Social Media 52

Social Tables

MARCH 14, 2024

Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. It includes marketing that uses digital technologies to promote your brand and connect with audience members. Know your audience Who is your event tailored to?

Marketing 78

Marketing Marketing Social Media Advertising 78

Eventtia

APRIL 28, 2022

Here are some goal examples for hybrid events: Reaching new audiences from a new demographic group. The aim here is to give prospective attendees the flexibility in more options that can potentially be effective in converting prospective attendees. Target Audience. Email Marketing: Effective Hybrid Event Invitation.

Prospect 71

Prospect Registration Events Communications 71

Solimar International

JANUARY 16, 2025

However, this article highlights the importance of embracing new technologies to remain competitive, engage audiences effectively, and manage the complexities of modern tourism. AI, for instance, can automate labor-intensive tasks, allowing DMOs to do more with less while maintaining high levels of service and engagement.

Destination Management 40

Destination Management Technology Technology Management 40

Stova

MAY 11, 2023

The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Analyze the crowd, size of the qualified audience, and estimated cost per qualified attendee. Finally, based on your research, create a list of trade shows that best fit your marketing goals, budget, and target audience.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Bizzaboo

JUNE 21, 2023

These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved. They enable businesses to manage relationships with current and prospective customers. Each presents strengths, weaknesses, and levels of complexity.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Eventtia

APRIL 12, 2022

Yet, soon enough, both event organizers and audiences realized the benefits and unique experiences brought by virtual events. This will also mean more flexibility for prospective attendees to ‘attend’ the event from anywhere and on any device. Online Expos and Trade Shows. Internal Virtual Events.

Virtual Events 62

Virtual Events Prospect Events Registration 62

Eventtia

DECEMBER 11, 2021

A hybrid event, as we know, is a combination of a live, in-person event and a virtual event, and technology is important in bridging the live and virtual components, as well as facilitating the delivery of virtual components to the virtual audience. Event marketing management tools: automating and personalising marketing efforts.

Event Technology 62

Event Technology Technology Technology Social Media 62

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. I’ve been very impressed with the time they take with a client and the attention we’ve received when we raise a question or issue. Truly great customer service.”

Event Technology 69

Event Technology Platform Technology Technology 69

Bizzaboo

JULY 28, 2023

Innovative event marketing tools can help captivate your audience, create buzz, and accelerate your event’s success. Project management software also allows you to automate and scale your event strategy so you don’t have to reinvent the wheel for every event. But how do you market your event effectively?

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. These goals include increasing brand awareness, engaging with target audiences, generating leads, and fostering customer loyalty.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

AUGUST 7, 2022

These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved. of Prospects Added to Database. # of Prospects Added to Pipeline. # They enable businesses to manage relationships with current and prospective customers. Increase Website Traffic. #

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Social Tables

SEPTEMBER 1, 2017

Most email automation software will give you the ability to do both an HTML and text email. Imagine you meet a prospective customer. Look through your email automation analytics to see where customer clicked through, how long they stayed on the email, and if it was forwarded. Another option is to send an all text email.

Marketing 60

Marketing Marketing Automation Prospect 60

Gavel International

MAY 8, 2023

1) TAILOR CONTENT TO AUDIENCE SUBSETS There is almost too much marketing content online right now. Content created to reach your entire customer base might seem more efficient than content tailored to your audience subsets, but in fact, it is far less effective. And a significant percentage of it is generic.

B2B 52

B2B Marketing Marketing Automation 52

Stova

FEBRUARY 14, 2025

Its quite another to develop fully data-led strategies for understanding and addressing an audiences needs throughout their lifecycle. For example, a simple way to segment your prospects is in terms of where they fall on a marketing funnel. Outreach at this stage generally focuses on audiences that arent yours already.

Sponsors 52

Sponsors Social Media Prospect Speakers 52

National Association For Catering ane Events

JULY 8, 2021

Email marketing is a powerful strategy for event pros to increase brand awareness, nurture one’s audience, and spread the word about company news and updates. You can establish the Know, Like, Trust factor simply by regularly showing up in prospective customers’ inboxes and providing them with valuable content.

Prospect 52

Prospect Automation Social Media Promotion 52

Eventtia

FEBRUARY 16, 2024

Customer Engagement Solution Customer engagement is critical to brand activation, as it involves building strong connections with prospects and customers through direct and personalized communication. They offer unique opportunities for direct interaction between brands and their audience, providing a context for immersive brand experiences.

Retail 62

Retail Affiliate Social Media Platform 62

Gavel International

SEPTEMBER 11, 2023

Since so many B2B prospects conduct their own research online before speaking with a salesperson, AI has earned its rightful place in the sales funnel. The technology: Can quickly vet and score volumes of data to identify which prospects are most likely to result in a sale. This is an area where AI offers benefits. How does AI do this?

B2B 52

B2B Prospect Social Media Technology 52

Stova

AUGUST 1, 2024

Event marketers need to optimize the way they communicate value to prospective attendees while economizing their marketing spend and protecting their time and their budgets. The two factors to consider are 1) how much they perceive value in your event and 2) how much influence they have within your target audience.

Networking 52

Networking Marketing Marketing Registration 52

Brightspot Incentive Events

JANUARY 20, 2025

Brightspot excels on the CIM island (channel incentives management), and we believe incentives should keep a strong audience focus on the channel reps that actually drive sales to customers versus other tools, which, while important, passively support the partner company. It’s in every business story.

Incentives 52

Incentives Trends Logistics Communications 52

Stova

MARCH 17, 2023

Meetings tend to be smaller and intended for an audience that is limited in scope. Some of the terms might change, with ‘presenters’ becoming ‘artists’, or ‘attendees’ becoming the ‘audience’. Event Automation Makes Events Easier 90% of event planning is research. Here's how each element plays a larger role in event automation.

Automation 40

Automation Events Prospect Registration 40

Convene by PCMA

SEPTEMBER 18, 2023

“We have meetings at events with key customers and prospects and press and analysts,” Federbush said. Leads can be broken down into marketing qualified leads (MQLs) vs. sales qualified leads (SQLs) and entered into your CRM or marketing automation databases, he said. “We What were the outcomes of those meetings?

Prospect 52

Prospect Events Event Marketing Automation 52