Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The website — once a single, self-contained publication — now participates in a wider digital ecosystem. standards for web accessibility.

Website 111

Website SEO Automation Social Media 111

Convene by PCMA

JANUARY 24, 2022

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. While the beginning of the pandemic saw a huge boost for online events, audiences have shorter attention spans and attendees are spending less time engaged with virtual platforms.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

JULY 15, 2024

Virtual/learning management systems (LMS): Provide more personalized, engaging, and effective learning experiences while automating various tasks and processes. Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

DECEMBER 11, 2024

Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

DECEMBER 26, 2023

this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

AUGUST 7, 2023

We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

OCTOBER 22, 2021

Expected to draw approximately 1,000 exhibitors and 23,000 baking professionals to the Las Vegas Convention Center in mid-September, IBIE introduces two new BEST categories in 2022: automation and robotics and plant efficiency.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98