Audience Automotive Marketing 
Smart Meetings
OCTOBER 23, 2024
The invitation-only activation for CMOs during IMEX demonstrated the power of live events How do you surprise and delight veteran marketing executives who have seen it all? Focus on the Target Audience POV Meeting professionals know that some of the best ideas happen between sessions.
Convene by PCMA
DECEMBER 4, 2023
If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.
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MeetingsNet
OCTOBER 31, 2024
Planners for the Specialty Equipment Market Association's annual trade show, which centers on the specialty automotive parts industry, realized early on that the 2024 show's overlap with the election could cause stress among attendees.
Smart Meetings
FEBRUARY 20, 2019
What marketers used to say was, “Good, fast, and cheap. Marketing isn’t a “You Pick 2” world anymore. More : How to Run a Successful Email Event Marketing Campaign. There is a much more important element of marketing that hasn’t changed over the years: vision. You can pick two.” That used to be the “Rule of Three.”
Convene by PCMA
JULY 24, 2024
Jack Macleod Align on Success Metrics It had been six years since the last NPE was held (the event is usually held every three years but was skipped during COVID), so one major goal was to reestablish its international audience, which typically represents a significant portion of registrants. What can we be the best in the market at?
Smart Meetings
FEBRUARY 20, 2019
What marketers used to say was, “Good, fast, and cheap. Marketing isn’t a “You Pick 2” world anymore. More : How to Run a Successful Email Event Marketing Campaign. There is a much more important element of marketing that hasn’t changed over the years: vision. You can pick two.” That used to be the “Rule of Three.”
Brightspot Incentive Events
SEPTEMBER 7, 2023
The Brightspot catalog is “award neutral” because Brightspot does not push a particular reward type upon every client but uses motivational expertise to recommend the best options based on the audience demographics, the volume of sales transactions, the value of each sale, and the competitive landscape.
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