Smart Meetings

JULY 8, 2021

Any in-person events going forward will likely be “ hybrids ” with a smaller in-person live audience with a larger virtual or remote audience. This will require solid production, formatting, timing and execution in order to include the remote audience and participants in a coordinated, seamless and inclusive way.

Remote 246

Remote Audience B2B Trade Show 246

Convene by PCMA

FEBRUARY 24, 2025

Different platforms serve different purposes and audiences: TikTok is used for discovery, Instagram for engagement, YouTube for education, and X for real-time updates. Platforms with higher ROI may be a better option unless X is a primary engagement tool for your audience. Campaign budgeting.

Social Media 101

Social Media Media Platform Public Relations 101

Endless Events

MARCH 3, 2022

Additionally, you need to produce truly exceptional events that will foster attendee retention and potentially turn your audience into advocates. When you have your audience in person and they’re excited – that is your time to pounce. “The equivalent of these solutions for B2B would be interesting.

Social Media 348

Social Media Promotion Media Advertising 348

Endless Events

JULY 6, 2018

But don’t innovate just for the sake of audience engagement. Give Your Meeting Audience a Pleasant Surprise. In the same vein, it’s also important to create positive surprises that will leave your audience genuinely wowed. Getting Business Done in B2B Trade Shows. Also, don’t forget your own employees.

Trade Show 214

Trade Show SEO B2B Automation 214

Smart Meetings

MAY 5, 2023

Just ask any production house that was hired to deliver broadcast-quality experiences to audiences during lockdown. Programmed to Connect Rob Lowe Before the pandemic, people assumed that digital events were a great—and cheap—way to deliver content and educate an audience. It all comes down to knowing your audience.

Virtual Events 279

Virtual Events B2B Audience Trends 279

Smart Meetings

MAY 8, 2023

The shift of female attendees at B2B events has made a drastic shift from 20% to 34%. This rapid shift means that we have a completely different audience that we’re dealing with, and they are more female, they are more diverse in almost every way. And in fact, I would project that B2B is dead.

Benefits 264

Benefits Meeting B2B Social Media 264

Smart Meetings

MARCH 18, 2022

If you have a staff member who knows how to coordinate multiple stallholders and the audience, that can help with compliance and safety. With a background in traditional marketing, Frank provides insights offline promotions, PR, trade exhibitions gleaned from his 9 years of B2B experience. Customer Service Enhancement.

Trade Show 246

Trade Show B2B B2C Training 246

Smart Meetings

NOVEMBER 17, 2022

The challenge is designing events that speak to the needs of an audience that changed over the last three years. Most of our larger events have gone to face-to-face, especially when there’s that B2B trade show component. Read More : Winning at Maximizing Virtual Audience Engagement: 10 Fun Ideas from Dahlia El Gazzar.

Platform 246

Platform Meeting B2B Trade Show 246

Endless Events

JUNE 8, 2018

It provides the perfect peer support and networking environment, while also allowing flexibility due to its ability to scale to whatever audience or purpose. Post-event surveys can be much more than just a measure of whether the audience had fun at your event. Secure Your Sponsors through Marketing. Click To Tweet.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Smart Meetings

AUGUST 19, 2022

According to Forrester’s Q3 2021 B2B Enterprise Marketing Events Trends Survey , “Hybrid events will become the dominant form of events in 2022 and beyond.” Communication remains the most vital component of event engagement and to truly connect with your audiences you need to consistently be where they are.

B2B 246

B2B Events Trends Social Media 246

Endless Events

JUNE 24, 2021

Whether you’re in B2B, B2C, or you simply love music festivals, this episode offers an insightful glimpse into the future. ” 2021 Live Event Experience: B2C Versus B2B. “A music festival is a B2C, but the B2B business is different. . “A music festival is a B2C, but the B2B business is different.

B2C 271

B2C B2B Events Sponsors 271

Smart Meetings

NOVEMBER 27, 2018

Hari Shetty, Jifflenow founder and CEO, says, “Enterprises are looking beyond lead generation at events and have been asking for solutions to influence revenue opportunities by increasing the number and quality of strategic B2B meetings.” Events have a specialized audience. But 90 percent of it isn’t useful.

Automation 227

Automation Management Meeting B2B 227

Endless Events

AUGUST 17, 2018

Then, slide in some brain-churning keynotes that gives your audience valuable takeaways. To cement your event in your participant’s minds, why not take our free audience engagement webinar as well? Old keynotes no longer work for today’s audiences. Watch Out for These B2B Tactics. This Year’s Event Statistics.

Conference 196

Conference Contracts Contracts B2B 196

Endless Events

SEPTEMBER 27, 2021

Not only do they talk about this particular event platform’s solutions, but they also nerd out about data analytics, virtual audience engagement strategies, and the ROI of virtual events. Designing Virtual Audience Engagement. ” Stephanie gladly expands on the ways she promotes virtual audience engagement.

Platform 317

Platform Management Virtual Events Meeting 317

Endless Events

FEBRUARY 23, 2018

For instance, could you give a one-of-a-kind travel experience to your audience without them leaving their seats? Watch our webinar on how to maximize audience engagement if you want your next event to be truly memorable. Don’t forget that your audience should want to play the game (and feel forced into it).

Events 233

Events Automation Venue Certification 233

InEvent

AUGUST 22, 2023

Webinars have become an increasingly popular tool for B2B companies to connect with their audience, generate leads, and enhance brand visibility. You need to implement effective strategies to captivate your audience and maximize engagement truly. However, hosting a webinar is not enough to guarantee its success.

B2B 52

B2B Audience Management Trends 52

Dana Communications

SEPTEMBER 19, 2023

Putting resources behind measures to protect guests’ personal and financial information will help build trust and protect your hotel’s reputation, especially among meeting and event planners, an all-important B2B audience.

Travel 245

Travel Travel Hospitality B2B 245

Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? Behind their success is their penchant for designing events around the specific needs of the audience without fear of thinking outside the box. Well, we’re here to help. Participants need to make more quality connections.

Trade Show 218

Trade Show Promotion Social Media Venue 218

Endless Events

SEPTEMBER 17, 2020

So literally it infamous for having hundreds of country flags being out in the audience. But there’s more to pricing a digital experience than that! “I think that in some instances for B2B, you can charge because it’s such a niche proposition”, he says. Because you’re delivering niche value.

Virtual Events 317

Virtual Events Events B2C Online 317

Social Tables

SEPTEMBER 14, 2021

Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight.

Social Media 176

Social Media Registration Virtual Events Audience 176

Endless Events

APRIL 21, 2023

And while you may be familiar with influencer marketing in B2C, a popular approach to event partner marketing, event partner marketing in B2B spaces is also growing in popularity. I have a 15-year history of entrepreneurship, but not in the B2B space,” says Isaac. “I I didn’t know anything about partnerships at B2B SaaS companies.

Conference 194

Conference Marketing Marketing B2B 194

Smart Meetings

AUGUST 15, 2023

To make the event special, memorable and interactive, Glenn Stress, vice president of global B2B events and programs for Marriott International, brought one of the activations from his company’s research with PCMA and CEMA on the Guiding Principles in Experience Design.

Meeting 242

Meeting Sponsors B2B Sustainability 242

Convene by PCMA

JANUARY 6, 2025

While the Wicked refresh reinvigorated interest from the Broadway musical loyalists by staying true to the source material and paying homage to its original stars with movie and press tour cameos, the marketing campaign went full throttle to attract new audiences. Broaden the audience with strategic partners. Be everywhere.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Endless Events

MAY 8, 2018

Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. Influencers have a strong understanding of their audience. 7 Great B2B Influencer Marketing Examples. Using influencers is a really unique way to do this. August United.

Marketing 174

Marketing Marketing B2B Panel 174

Smart Meetings

APRIL 7, 2023

On the meetings side, regardless of what happens in the larger economy, conference executives are seeing that they need to change the makeup of events they are producing because the audience that is returning is both younger and screen fatigued. Virtual participation has fallen off a cliff,” Meyer said.

Travel 246

Travel Travel Banking B2B 246

Endless Events

OCTOBER 19, 2018

It’s worth checking out if you’re looking for help attracting and engaging particular audiences or for tips on creating the right type of exhibition. For instance, the most recent volume is “All About Audiences” including how to attract new ones. Connect Association. Creators of Q&A and polling platform Sli.do Campaignlive.

Trade Show 333

Trade Show Events Planner Trends 333

Endless Events

SEPTEMBER 13, 2021

” “The creators of Fortnight have realized – not fully, though – the B2B application. ” VR: Guaranteed Audience Engagement? “At a strategic level with events, we want to know how do we keep audiences engaged ,” says Will.

Events 309

Events Virtual Events Technology Technology 309

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. These channels might not be cost-effective for a smaller audience. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Smart Meetings

JUNE 9, 2021

This is especially valid if you are inviting B2B contacts with whom you’ve worked extensively before—there’s no need for overly formal writing. The following virtual event invitation email by Compete is a good example of how you can balance professionalism and personalization. Address the Most Pressing Points.

Virtual Events 264

Virtual Events Seminar Remote B2B 264

Endless Events

JANUARY 10, 2023

That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. If they don’t see value in your services, they’ll have no problem dropping you — and that’s why you need to give your audience the old razzle-dazzle so they stick around. Send automated emails asking your audience for their opinion.

eCommerce 177

eCommerce B2C Audience B2B 177

Eventtia

JANUARY 15, 2025

Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. Event marketing is a powerful way to connect with your audience because you can bring your brand to life.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Convene by PCMA

NOVEMBER 1, 2024

For example, IEEE PES held a well-promoted pitch competition at its Grid Edge Technologies Conference & Exposition, where startups delivered five-minute presentations to a panel of judges in front of an audience of attendees. But today’s audiences want more than vague “new product” promises.

Promotion 59

Promotion Public Relations B2B Audience 59

Endless Events

JUNE 20, 2023

Before you market to any audience, you need to understand who they are and where they come from. If you aren’t part of Gen Z, you might feel confounded by the preferences of these young whipper-snappers, so it’s extra important to do your homework on this audience. Who Is Gen Z? Gen Z includes people born between 1997 and 2012.

Social Media 156

Social Media Audience Events Media 156

Eventtia

JUNE 30, 2022

Virtual Stage: The virtual audience could attend every conference or activity that was streamed, interact with other attendees and make virtual appointments to discuss possible business partnerships. Going Hybrid and Running an Impactful B2B Event appeared first on Eventtia. These are some of the features that made Ace of M.I.C.E

B2B 77

B2B Airlines Sponsors Tourism 77

The MICE Blog

DECEMBER 17, 2020

It offered both online and offline audiences a theoretical and practical glimpse into the world of mixed reality using virtual reality (VR). According to Yuri, ‘B2B and B2C events build significant change. The lower end of events—B2B and B2C—will also grow like the high-end events. B2C becomes B2B.

Technology 147

Technology Technology B2C B2B 147

Smart Meetings

SEPTEMBER 23, 2021

Meanwhile, Country Business Briefings will enable each of the Expo’s participants to leverage the presence of their heads of state or government, as well as their business leaders, to showcase their country-specific business and investment opportunities to a global audience.

Government 242

Government B2B Sustainability Platform 242