Bizzaboo

DECEMBER 4, 2023

It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success. The event planning team collaborates with marketing to create compelling content that resonates with the target audience.

B2B 59

B2B Event Planning Conference Logistics 59

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. The trick is to embrace the abstract, while avoiding trite phrases or losing connection to the industry or audience’s pain points.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Motivation Excellence

JANUARY 26, 2019

From understanding your target audience to choosing your marketing communications mix, the following steps can help your business succeed. Learn About Your Target Audience. Take some time to understand your target audience and what they want. Some businesses struggle to understand what their audience wants.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

JANUARY 12, 2023

It’s not enough to simply convert physical content into a virtual event or vice versa; organizers must have a deep understanding of their audience to know which content is right for physical or digital, who wants it, and when. Attendees are socially linked and highly influenced by their peers. Experiential Activations, Continued. On the Web.

Logistics 105

Logistics Events Public Relations Sustainability 105

Convene by PCMA

FEBRUARY 13, 2023

Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

AUGUST 7, 2023

We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

MAY 19, 2023

To create compelling messages with tangible meaning for our audiences — who are growing younger by the day — the time is right to rethink our approach. Make no mistake, audiences are feeling overwhelmingly positive about our industry. Listen to your audience and the answer will become clear. Promoting exhibit space to companies?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

APRIL 30, 2024

Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Bring your audience behind the scenes. When it makes sense, allow your audience to see where you’ve made mistakes and how you’re addressing them. Embrace nostalgia.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

NOVEMBER 1, 2024

For example, IEEE PES held a well-promoted pitch competition at its Grid Edge Technologies Conference & Exposition, where startups delivered five-minute presentations to a panel of judges in front of an audience of attendees. But today’s audiences want more than vague “new product” promises.

Promotion 59

Promotion Public Relations B2B Audience 59

Convene by PCMA

DECEMBER 4, 2023

Influencer marketing enables you to: Reach younger audiences. Influencers are deeply embedded in digital culture, providing a direct channel to audiences who cannot be reached as easily through traditional marketing channels, like Gen Z and millennials. Find a more qualified, new audience. Add a voice on non-active channels.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. At the same time, other organizers were planning events for audiences that weren’t even leaving their homes for the grocery store, let alone to travel to a mass gathering.

Public Relations 52

Public Relations B2B Audience Social Media 52

Convene by PCMA

MARCH 8, 2024

Social-media users expect to be entertained, so you can lean into that by speaking to your audience on a human level, using memes, like the International Builders Show did. View this post on Instagram A post shared by #AAPEX23 (@aapexshow) 7. Make it a meme.

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

JULY 21, 2023

The pandemic slump is a thing of the past, even when it comes to international audiences. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing. Invest in data tools and resources to get an accurate understanding of current international markets, audience segments, and demographics.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JANUARY 19, 2024

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. After defining your audience and key objectives — are you trying to attract a certain target market, increase engagement, improve exhibitor satisfaction? — Plan with purpose.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

AUGUST 25, 2023

Create a Community There are many ways to leverage membership community values to attract audiences to our events. Consider identifying and reaching out to existing communities that align with your target audience to collaborate on content and opportunities.

Networking 52

Networking B2B Public Relations Online 52

Convene by PCMA

SEPTEMBER 19, 2022

During the pandemic, event marketers with a growth mindset experimented with new ways to serve their audiences, collaborated with their remote teammates, and generated revenue for their organizations. Get to really know your audience. Ask questions like: What keeps you up at night? Don’t Fear Failure.

Marketing 52

Marketing Marketing Public Relations B2B 52

Convene by PCMA

DECEMBER 11, 2024

And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. For the year ahead, we predict AI will transform global audience acquisition and engagement.

Trade Show 52

Trade Show Social Media Events Trends 52

DCI

JULY 19, 2021

Layering the inside-outside perspectives yields a solid foundation to begin to shape a genuine place brand that will resonate both with residents and target audiences. Traditionally, EDOs have focused on B2B marketing, while DMOs have excelled at B2C marketing. Any examples of successful partnerships between the two?

Benefits 52

Benefits Advertising Remote B2C 52

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Their unrivaled marketplace in B2B travel provides exceptional choice, value, and experiences.

Management 98

Management Events Advertising Consulting 98

Convene by PCMA

OCTOBER 31, 2022

As a result of a marketing campaign that constantly evolves to reflect market forces, the shifting media landscape, and changing audience behaviors, IBIE’s attendance has continued to grow over the last few editions — including at its most recent event, Sept. Robust influencer marketing activities.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

APRIL 20, 2023

evolves in this direction, it may present event producers with new methods of audience engagement. This enables more effective measurement and focus on audience segmentation — think buyer types, journey mapping, etc. Another thing users will be able to control: how their data is shared. perhaps doing so in exchange for NFTs.

Technology 105

Technology Technology Events Event Marketing 105

Convene by PCMA

OCTOBER 13, 2024

The SuperZoo pet retail event finds playful ways to engage its audience on social media. Meet your audience on the channels they are using. Coin Laundry Association’s (CLA) audience was highly active on TikTok and Instagram (below), engaging with influencers who were repurposing the association’s content.

Social Media 52

Social Media Media Retail Public Relations 52