Convene by PCMA

AUGUST 11, 2021

The new business model for trade shows is producing highly valuable, branded, multi-media content. online education) moved into our online competitive space during COVID and now realize they can use off-the-shelf software to produce events and compete for our traditional audiences. Francis Friedman.

Trade Show 98

Trade Show B2B Online Consulting 98

Smart Meetings

APRIL 7, 2023

On the meetings side, regardless of what happens in the larger economy, conference executives are seeing that they need to change the makeup of events they are producing because the audience that is returning is both younger and screen fatigued. Just don’t call it a trade show,” he advised. They have a bad reputation.

Travel 246

Travel Travel Banking B2B 246

Endless Events

FEBRUARY 23, 2018

For instance, could you give a one-of-a-kind travel experience to your audience without them leaving their seats? Watch our webinar on how to maximize audience engagement if you want your next event to be truly memorable. Don’t forget that your audience should want to play the game (and feel forced into it).

Events 233

Events Automation Venue Certification 233

Eventtia

JANUARY 15, 2025

Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. Event marketing is a powerful way to connect with your audience because you can bring your brand to life.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Social Tables

SEPTEMBER 14, 2021

Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight.

Social Media 176

Social Media Registration Virtual Events Audience 176

Social Tables

JANUARY 27, 2021

EMS is an industry-leading event planning conference, and it describes itself as “the event industry’s mega-show,” which “brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, trade show organizers, event strategists, experience designers, event technology gurus and more.”

Event Planning 193

Event Planning Conference Trade Show B2C 193

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t?

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

DECEMBER 11, 2024

And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. For the year ahead, we predict AI will transform global audience acquisition and engagement.

Trade Show 52

Trade Show Social Media Events Trends 52

Stova

MAY 11, 2023

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Endless Events

SEPTEMBER 13, 2022

82% of B2B marketers believe that attendee engagement is a key KPI for event success. But we all know it isn’t exactly easy to hold an audience’s attention. Trade show displays. It should leave a lasting impression on your audience and prioritize visibility and accessibility. Graphic Design. Newsletters.

Consulting 177

Consulting Events Seminar B2B 177

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Eventtia

NOVEMBER 7, 2024

Whether you’re organizing consumer events, corporate events, virtual conferences, or hybrid networking events and trade shows, effective event management can lead to brand visibility, meaningful connections, and lasting impressions. Trade Shows and Expos : Bringing together industry leaders and customers.

Management 118

Management Speakers Logistics B2B 118

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. That’s why I will continue digging deeper into the audiences served by events: Are they passionate about their profession?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

The MICE Blog

MAY 28, 2020

For a hotel, for example one located in a remote location and that is not necessarily the most accessible property, the most likely target audience is a domestic market; therefore, in this instance, they don’t need to segment. It’s a mindset and something that trade visitors need to do consciously. Social media vs segmentation.

Marketing 130

Marketing Marketing Trade Show Social Media 130

The MICE Blog

SEPTEMBER 9, 2021

They may say they are participating ‘because we always go to the trade show; because this is how we have done it for 20 years’. It’s important to sample the right audience. Another example is trade shows. When I talk to clients, I ask how they measure the success of their trade shows.

Trade Show 130

Trade Show Social Media Events Virtual Events 130

Bizzaboo

FEBRUARY 27, 2023

Whether you’re hosting an in-person webinar, a trade show, or an internal meet-up, an event debrief must be a vital part of your event strategy. Top Companies and Industries Any time you plan an event like a live conference, trade show, or webinar, you always hope to attract the most lucrative companies and buyers.

Trade Show 111

Trade Show Registration Events B2B 111

Convene by PCMA

DECEMBER 26, 2023

this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

JANUARY 12, 2023

Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Logistics 105

Logistics Events Public Relations B2B 105

Convene by PCMA

AUGUST 25, 2021

Planners responding to the latest Recovery Dashboard listed pulling off virtual events —like the National Electrical Contractors Association’s first virtual trade show – as one of their accomplishments during COVID-19. Building virtual conferences, trade shows, other events. (23 VIRTUAL CONFERENCES.

Virtual Events 98

Virtual Events Trade Show Contracts Contracts 98

Convene by PCMA

MAY 19, 2023

To create compelling messages with tangible meaning for our audiences — who are growing younger by the day — the time is right to rethink our approach. Make no mistake, audiences are feeling overwhelmingly positive about our industry. Are they interested in trade show education or conference learning and content ?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Travel Daily Media

SEPTEMBER 17, 2023

This reinforces China’s resurgence in outbound travel and solidifies ITB China’s position as the premier B2B travel trade show in China. The Grand Opening Dinner, attended by 450 distinguished guests, set the mood for the notable event profile on the eve of the trade show.

Seminar 83

Seminar Trade Show Tourism Tourism 83

Convene by PCMA

APRIL 14, 2023

In the first half of the session, Colangelo presented his insights and took questions from the audience. So do you have command enough of your information to be able to say, and I’ll make this up in a trade-show context, the average 20 X 20 [booth] gets an average of 100 leads over the course of three days.

Marketing 98

Marketing Marketing Trade Show Registration 98

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Their unrivaled marketplace in B2B travel provides exceptional choice, value, and experiences.

Management 98

Management Advertising Events Consulting 98

Travel Daily Media

SEPTEMBER 11, 2023

Under the anchor theme “ Crossing Barriers, Connecting Markets ”, China’s premier B2B travel trade show is set to play a crucial role in reconnecting global travel suppliers with the resurgent Chinese market, forging a collective path forward for the industry. “To

Tourism 100

Tourism Tourism Marketing Marketing 100

Bizzaboo

JANUARY 3, 2024

Every year in March the world of international tourism gathers at the largest travel trade show, ITB Berlin. Event professionals are our audience, so you know we’re getting this right. ITB China May 27-29, 2024 Shanghai, China ITB China is the leading B2B-Exclusive trade show focused on the Chinese Travel Market.

Planner 105

Planner Conference Trade Show Incentives 105

Bizzaboo

FEBRUARY 27, 2023

Whether you’re hosting an in-person webinar, a trade show, or an internal meet-up, an event debrief must be a vital part of your event strategy. Top Companies and Industries Any time you plan an event like a live conference, trade show, or webinar, you always hope to attract the most lucrative companies and buyers.

Trade Show 64

Trade Show Registration Events B2B 64

Bizzaboo

NOVEMBER 20, 2022

Conferences: Both IRL and virtual conferences powered by virtual event software are the backbone of the tech events industry and can be both B2C and B2B events. Trade shows: Trade shows give companies in a specific industry the opportunity to showcase their products and services. CES (Consumer Electronics Show).

Conference 133

Conference Events Speakers Networking 133

Bizzaboo

OCTOBER 18, 2023

Consider these findings from our State of in-person B2B conferences report : 68.9% Audience Reactions According to Bizzabo data , 52.9% It’s easy to show excitement and support for the speaker and the event content — previously exclusive to in-person events.

Management 110

Management Sponsors Registration Speakers 110

Convene by PCMA

APRIL 21, 2024

As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. Another big piece of transparency is numbers of real attendees, maybe even your target audience.”

Sponsors 59

Sponsors Trade Show Events Prospect 59

Eventtia

NOVEMBER 10, 2023

They are crucial for reaching a broader audience and maximizing event attendance. On the other hand, you could be planning an event focused on knowledge sharing, such as product masterclasses, where the main aim is to educate and empower your audience. Gathering attendee feedback is essential for improving future events.

Management 117

Management Registration Vendor Proposal 117

Eventtia

MAY 27, 2024

Cvent’s platform enables organizations to create and manage events of all sizes, ranging from small meetings to large conferences and trade shows. Manufacturing: Assisting manufacturing companies in orchestrating product launches, trade shows, and customer training events.

Registration 62

Registration Retail Platform B2B 62

Bizzaboo

NOVEMBER 15, 2018

Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. Trade Shows - Trade shows give companies in a specific industry the opportunity to showcase their products and services. CES (Consumer Electronics Show). Las Vegas, NV. Future Festival: Orlando.

Conference 141

Conference Events Technology Technology 141

Travel Daily Media

DECEMBER 15, 2020

The keynote speeches and panel discussions during the conferences will be made available to a global audience online through instant live streaming, while simultaneous artificial intelligence-based translation in different languages will be offered for all content sessions.

B2B 52

B2B Trade Show Panel Events 52

Eventtia

JUNE 26, 2024

It specializes in managing virtual events, conferences, trade shows, exhibitions, and corporate events. Its mission is to define the future of events, focusing on B2B conferences. Industry Niche and Scope Bizzabo is dedicated to the event management industry, specifically targeting B2B conferences and events.

Registration 62

Registration B2B Platform Virtual Events 62

Meeting Tomorrow

APRIL 17, 2019

Events focused on client outreach and acquisition, especially in B2B settings, often have more tangible milestones of success. If your target audience is largely ignoring these posts and messages, the attendance rate may be lower than expected. This makes them easier to track, so long as you know how to capture the right data.

Social Media 84

Social Media Prospect Events Promotion 84

Bizzaboo

DECEMBER 22, 2020

For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. CES (Consumer Electronics Show). One of the largest trade shows in the US, this is innovation at its finest. B2B Online Virtual Summit. Start Date.

Virtual Events 105

Virtual Events Conference Insurance Events 105

Eventtia

NOVEMBER 29, 2023

It specializes in conferences, trade shows, exhibitions, and corporate events. Clients can also opt for premium modules and enterprise-level features and services, including white labeling, custom URLs, SMS alerts, extended API use, email domains, additional admin users, B2B matchmaking, additional sponsors, and premium support.

Registration 62

Registration Retail B2B Platform 62