Eventtia

JANUARY 2, 2023

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Event marketing can be B2C or B2B in nature. Without further ado, let us begin.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Social Tables

OCTOBER 14, 2016

Whether your event has 50 or 5,000 attendees, we have three solid ways to engage your audience to ensure your guests have an unforgettable experience. According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of event marketing.

Audience 68

Audience Social Media B2C Networking 68

Social Tables

JANUARY 27, 2021

EMS is an industry-leading event planning conference, and it describes itself as “the event industry’s mega-show,” which “brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, trade show organizers, event strategists, experience designers, event technology gurus and more.”

Event Planning 193

Event Planning Conference Trade Show B2C 193

The MICE Blog

MARCH 31, 2022

By introducing the topic of the circular economy to the wider audience and making people aware of its potential to the economy, the organisers contribute to the agenda setting, pushing important and relevant subjects forward and helping to transfer knowledge within society. All aligned in order to keep it most engaging for the audience.

Sustainability 162

Sustainability Speakers Audience B2C 162

Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. These channels might not be cost-effective for a smaller audience. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Endless Events

APRIL 21, 2023

And while you may be familiar with influencer marketing in B2C, a popular approach to event partner marketing, event partner marketing in B2B spaces is also growing in popularity. It’s all this free promotion and marketing in the heart of this audience you want to reach.” Who else will be there?’ leading up to the event.

Conference 194

Conference Marketing Marketing B2B 194

Social Tables

APRIL 23, 2019

For example, Lesbians Who Tech is a real event with a name that gives the reader an immediate understanding of who the audience is and kind of what attendees will be doing. It excites your audience. Try any combination of the following exercises and event name ideas to come up with something both you and your audience will love.

SEO 139

SEO Events Audience Social Media 139

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Conferences that Work

JULY 29, 2019

Also, he polled people in the audience and asked who was B2B [business-to-business] and who B2C [business-to-consumer]. 90 percent of the room was B2B…his presentation was almost all B2C.” I did learn stuff and it prompted some ideas, but imagine how much better they might stick if it actually was a workshop.

B2C 75

B2C B2B Seminar Speakers 75

Social Tables

DECEMBER 5, 2018

Annual B2B events, B2C events, nonprofit fundraisers, and community-organized events must strike the perfect balance of increasing engagement while staying on budget. Many organizations and businesses rely heavily on merchandise designs that worked beautifully at past events to engage audiences and boost sales. Focus on (and update!)

Attendee 146

Attendee eCommerce B2B Registration 146

Bizzaboo

JULY 20, 2021

Here are a few examples of considerations that’ll help paint a clearer picture of your event needs: How much of your audience is comfortable or able to attend on-site? Do you have a large international audience? Hybrid is an opportunity to double down and be true to your brand and your audience. Sarah Reed, Zendesk. “We

Audience 98

Audience Speakers B2C Attendee 98

ITA Group

MARCH 29, 2022

It’s safe to say: experiential marketing no longer lives only in B2C. Event visioning helps you ensure every aspect of the experience is designed in alignment with the audience, creative thread, success metrics and contracts. Targeting an audience to feel an affinity to your brand?

Event Design 75

Event Design B2C Events Logistics 75

Gavel International

AUGUST 3, 2021

How Referrals Support B2C Sales. Referrals are similar to reviews for B2C buyers, only better because they come from people the prospects know personally. This makes referrals even more critical for B2B sales than B2C sales. Telling even a few people about the business drives significant sales growth.

B2C 52

B2C B2B Incentives Social Media 52

AltexSoft Travel

MARCH 2, 2020

Online and offline travel agencies provide a wide selection of services to a wide range of audiences, so they rarely have control over the resources at the immediate destination. Today DMCs function as a single point of contact for their B2B and B2C clients. The travel service market operates on a large scale. Who does then?

Destination Management 95

Destination Management Management Travel Travel 95

ITA Group

SEPTEMBER 2, 2021

This means using the data to inform your engagement strategy, which motivates your audience to do something different or repeat desired behaviors. How Clean Data Can Be Used : Clean data can be quickly segmented to target a variety of audiences with a variety of motivators specific to their segment. National account info.

Manufacturing 67

Manufacturing B2C Audience Production 67

Gavel International

SEPTEMBER 5, 2022

Emotion allows a brand to establish a rapport with the target audience. 17)PRO TIP: When creating content, know who your audience is and the type of content you’re writing. It’s no secret that B2C buyers are wary of high-pressure sales tactics and burned out from advertising. Minimize Pitching and Selling.

B2B 52

B2B B2C Publishing Social Media 52

AltexSoft Travel

AUGUST 9, 2023

B2C vs. B2B booking software: What is the difference? In the travel management landscape, both B2B and B2C travel booking platforms, developed by individual software vendors (ISVs), serve distinctive roles and cater to different users. B2B vs B2C travel platforms. Competitive advantage.

B2B 52

B2B Platform Management Travel 52

Maritz Global Events

OCTOBER 9, 2019

Doing this is what drives his audience to keep coming back time and time again. It can be easy for brands of any kind to forget that their audience isn’t a number on a spreadsheet or even a persona to market to; they are living, breathing and feeling human beings. “I Becoming Human Again. It’s something you should never forget.”.

B2C 49

B2C Advertising Events B2B 49

Alcor Mice

APRIL 24, 2021

The audience usually depends on the goal of the event, whether it be a product launch or an annual office gathering to boost company morale and increase effectivity. Whereas seminars tend to be a one-way communication between speakers and the audience. In the following paragraphs we will discuss these categories in further detail.

Seminar 52

Seminar B2C Incentives Events 52

Alcor Mice

APRIL 29, 2021

Think about important things such as: who your target audience is, where the venue will be, what your content will be. As workers of the industry it’s important that you know what your audience wants. Attendees in the B2C sector however might find weekends more preferable. DESIGN A CONCEPT.

Vendor 52

Vendor Registration Advertising Preparation 52

Alcor Mice

APRIL 24, 2021

With this understanding, you can decide if you want your event to be a business to business (B2B) or a business to customer (B2C) event. Once you know your target audience, you can start thinking of guests and speakers you can invite to your event.

Vendor 52

Vendor B2C Preparation Events 52

Alcor Mice

JANUARY 26, 2021

Figure out your target audience and learn how best to address their needs. Will your event be a B2B or B2C? Allocate appropriate resources to this section to make sure that the word of your event gets out to a wide enough audience. ESTABLISH A GOAL FOR YOUR EVENT. will people be able to stream it on demand?

Virtual Events 52

Virtual Events Social Media Rehearsal Registration 52

Travel Daily Media

NOVEMBER 27, 2020

With the varying Covid-19 situation across countries, TTB would like to create an equal platform for all MICE and B2B sector initiatives and audiences. Taiwan Tourism Bureau initiated a few such virtual events, especially in the B2C space with concerts and have seen an initial willingness to pay in spite of virtual attendance.

B2C 40

B2C Tourism Tourism B2B 40

AltexSoft Travel

MARCH 23, 2022

On the other side, a booking engine connects to B2B and/or B2C user interfaces that allow travelers and travel agents to send reservation requests. Booking model: B2B, B2C, or combined. Booking engine for tour operators. Here, we highlight the main aspects you’ll have to consider when choosing a booking engine.

Booking 52

Booking Technology Technology Travel Agent 52

Gavel International

APRIL 17, 2023

1 ) To be clear, buyer personas are not the same thing as a target audience. 2 ) Demographics like gender, age, motivating factor and budget are applicable in business-to-consumer (B2C) personas. Many social media platforms will not yield the results that companies with a B2B audience want.

Prospect 52

Prospect B2B Social Media B2C 52

DCI

JULY 19, 2021

Layering the inside-outside perspectives yields a solid foundation to begin to shape a genuine place brand that will resonate both with residents and target audiences. Traditionally, EDOs have focused on B2B marketing, while DMOs have excelled at B2C marketing. Any examples of successful partnerships between the two?

Benefits 52

Benefits Advertising Remote B2C 52

AltexSoft Travel

OCTOBER 27, 2023

A mobile app not only gives OTAs more opportunities to reach their audience. They also vary regarding business models supported — B2C, B2B, B2E, or their combinations. Its subsidiary Vrbo became the most downloaded travel app in the US in 2022, beating Hopper, Booking, and Expedia itself.

Platform 52

Platform Affiliate Booking Online 52

Endless Events

OCTOBER 19, 2018

It’s worth checking out if you’re looking for help attracting and engaging particular audiences or for tips on creating the right type of exhibition. For instance, the most recent volume is “All About Audiences” including how to attract new ones. Connect Association. Creators of Q&A and polling platform Sli.do Campaignlive.

Trade Show 333

Trade Show Events Planner Trends 333

Smart Meetings

AUGUST 3, 2021

Event planners surmised that audiences had gotten so comfy in fuzzy slippers that they would not want to leave their houses. On the higher end, big corporate may be willing to spend the money to create a virtual experience for internal staff, but many B2C expos plan to offer a live experience only. Bottom Line.

Remote 279

Remote B2C Speakers Sponsors 279

Endless Events

JUNE 24, 2021

Whether you’re in B2B, B2C, or you simply love music festivals, this episode offers an insightful glimpse into the future. ” 2021 Live Event Experience: B2C Versus B2B. “A music festival is a B2C, but the B2B business is different. . “A music festival is a B2C, but the B2B business is different.

B2C 271

B2C B2B Events Sponsors 271

Bizzaboo

JULY 18, 2022

With more than 10 years of experience, she is dedicated to curating immersive virtual and in-person experiences driven by innovative strategies that transform audiences. She is CEO and founder of Storycraft Lab , an Experiential Engagement agency with expertise in audience design and strategic development. Deanna Nwosu.

Meeting 105

Meeting Events B2B Consulting 105

Crowdriff

OCTOBER 22, 2017

And while you might think that blog posts and videos are more relevant for B2C companies, that’s not actually true! Every brand has its own story, and promises something to its target audience. There is a ton of visual UGC out there about your brand (especially if you’re in the B2C world). The best part?

Social Media 52

Social Media B2C Website Media 52

Bizzaboo

NOVEMBER 15, 2018

Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. How have data privacy measures evolved the way publishers build a relationship with their audience? The biggest B2C event in America for digital product, UX/Design and engagement executives. Start Date. Description.

Conference 141

Conference Events Technology Technology 141

Bizzaboo

NOVEMBER 20, 2022

Conferences: Both IRL and virtual conferences powered by virtual event software are the backbone of the tech events industry and can be both B2C and B2B events. To better navigate this list, let’s briefly review the different events you’ll see. They are held to educate, inform, or train attendees. Description. Columbus, OH.

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Conference Events Speakers Networking 133

Stova

MARCH 17, 2023

When it comes to stadia , however, it’s different as their core purpose is to stage very large B2C events such as sporting fixtures or large-scale concerts. Venue Negotiation Checklist What is the overall strategic purpose of this event?

Venue 40

Venue Contracts Contracts Online 40

Bizzaboo

NOVEMBER 28, 2023

Conferences: Both IRL and virtual conferences powered by virtual event software are the backbone of the tech events industry and can be both B2C and B2B events. 22 to 24—Get ideas from all the great minds in the audience through a variety of small working group discussions. They are held to educate, inform, or train attendees.

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Conference Events Technology Technology 98