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Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
Back to Basics Covid-19 may have stopped the meetings industry in its tracks for a time, but the Bizzabo survey shows attendees and event planners are ready and waiting to connect again. Read More: Will B2B Adopt B2C Strategies to Retain Post-Covid Audiences?
It’s worth checking out if you’re looking for help attracting and engaging particular audiences or for tips on creating the right type of exhibition. There is honestly something here for every event planner, but what we think sets this blog apart is their “Behavioral Change” category. Connect Association. MeetingPlay. Campaignlive.
Read on to learn more about some of the top event planning conferences that 2021 has to offer. Discover some of 2021’s top event planning conferences: 1. It provides inspiration for meeting and event programs and showcases the latest in event planning technology and strategy.
Whether your event has 50 or 5,000 attendees, we have three solid ways to engage your audience to ensure your guests have an unforgettable experience. According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of event marketing.
Venue Negotiation Checklist What is the overall strategic purpose of this event? When it comes to stadia , however, it’s different as their core purpose is to stage very large B2Cevents such as sporting fixtures or large-scale concerts. For many planners sourcing where to hold their event is still a manual process.
With more than 10 years of experience, she is dedicated to curating immersive virtual and in-person experiences driven by innovative strategies that transform audiences. She is a member of the ILEA (International Live Events Association) and advocates for ending human trafficking. Senior Director, Creative Technology, Cramer.
However, without personalized communications and robust engagement tools, it’s easy for attendees to lose interest before, during, and after the event. Marketo: Automate and Optimize Event Marketing Source: Marketo Marketo is a robust marketing automation platform that helps event organizers create highly targeted campaigns.
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