Remove Audience Remove B2C Remove Online
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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. After the event, they put all their content online on demand. What does it entail?

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Tomorrowland 2020: The Virtual Event of The Year?

Endless Events

So literally it infamous for having hundreds of country flags being out in the audience. But when you have broad appeal in B2C, I think that it’s harder to accomplish that. And watching things like Tomorrowland 2020 get a million people to watch their festival online changes so much” Getting With The Program.

MICE professionals

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The Simple Antidote to Inflation: Customer Experience

Endless Events

That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. If they don’t see value in your services, they’ll have no problem dropping you — and that’s why you need to give your audience the old razzle-dazzle so they stick around. Send automated emails asking your audience for their opinion.

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#RotterdamExperiment 1 – How global transformation in technology, organisations and values will impact the future of events

The MICE Blog

It offered both online and offline audiences a theoretical and practical glimpse into the world of mixed reality using virtual reality (VR). According to Yuri, ‘B2B and B2C events build significant change. The lower end of events—B2B and B2C—will also grow like the high-end events. B2C becomes B2B.

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35 Event Marketing Ideas that Work

Social Tables

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. These channels might not be cost-effective for a smaller audience. On the Web.

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Swiss Sustainability Forum to lead a sustainability agenda in Bern

The MICE Blog

By introducing the topic of the circular economy to the wider audience and making people aware of its potential to the economy, the organisers contribute to the agenda setting, pushing important and relevant subjects forward and helping to transfer knowledge within society. All aligned in order to keep it most engaging for the audience.