Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t?

Advertising 105

Advertising Marketing Marketing B2B 105

Social Tables

APRIL 23, 2019

For example, Lesbians Who Tech is a real event with a name that gives the reader an immediate understanding of who the audience is and kind of what attendees will be doing. It excites your audience. Try any combination of the following exercises and event name ideas to come up with something both you and your audience will love.

SEO 139

SEO Events Audience Social Media 139

Gavel International

AUGUST 3, 2021

When a prospect begins the buyer’s journey with a business on a positive note, they are more likely to purchase from them. How Referrals Support B2C Sales. Referrals are similar to reviews for B2C buyers, only better because they come from people the prospects know personally. How Referrals Support B2B Sales.

B2C 52

B2C B2B Incentives Social Media 52

Gavel International

APRIL 17, 2023

Here are five proven high-growth sales strategies to attract more qualified prospects and win new customers. But considering both the marketing department and sales team are trying to appeal to the same prospects, it makes sense for sales teams to leverage buyer personas, as well.

Prospect 52

Prospect B2B Social Media B2C 52

Alcor Mice

APRIL 24, 2021

The audience usually depends on the goal of the event, whether it be a product launch or an annual office gathering to boost company morale and increase effectivity. Whereas seminars tend to be a one-way communication between speakers and the audience. In the following paragraphs we will discuss these categories in further detail.

Seminar 52

Seminar B2C Incentives Events 52

Alcor Mice

APRIL 29, 2021

Think about important things such as: who your target audience is, where the venue will be, what your content will be. As workers of the industry it’s important that you know what your audience wants. At this stage, you should also start requesting proposals and quotations from your prospective vendors. DESIGN A CONCEPT.

Vendor 52

Vendor Registration Advertising Preparation 52

Alcor Mice

APRIL 24, 2021

Knowing your industry and its current trends can help you better understand the expectations and demands of your prospective clients. With this understanding, you can decide if you want your event to be a business to business (B2B) or a business to customer (B2C) event.

Vendor 52

Vendor B2C Preparation Events 52