Audience, B2C and Public Relations

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Audience

B2C

Public Relations

When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. These channels might not be cost-effective for a smaller audience. On the Web.

Advertising

Advertising Marketing Marketing B2B

Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives for The Place Brand Observer

DCI

JULY 19, 2021

Layering the inside-outside perspectives yields a solid foundation to begin to shape a genuine place brand that will resonate both with residents and target audiences. Traditionally, EDOs have focused on B2B marketing, while DMOs have excelled at B2C marketing. Any examples of successful partnerships between the two?

Benefits

Benefits Advertising Remote B2C

MICE Travel Today

When Marketing an Event, Advertise Outside Your Lane

Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives for The Place Brand Observer

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