Endless Events

MARCH 11, 2022

Two years later, they are one of the most important event trends of 2022. However, many event planners still ask: what are the benefits of hybrid events? Additionally, planners can host hybrid events in several smaller venues in areas where their audience lives. Increased Audience Reach.

Benefits 194

Benefits Sponsors Platform Events 194

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events?

Audience 306

Audience Virtual Events Events Communications 306

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.

Audience 149

Audience Speakers Attendee Virtual Events 149

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Hopefully, some of these will help inspire you to embrace the benefits of event platforms and take your event strategy to the next level.

Sponsors 334

Sponsors Platform Events Social Media 334

Endless Events

FEBRUARY 28, 2023

Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success. People are aching for events. So let’s give your audience what they want. What makes your event unique?

Sponsors 304

Sponsors Fashion Virtual Events Promotion 304

Smart Meetings

APRIL 27, 2021

In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior event marketing manager for Cvent , shared strategies to get us there with fewer hiccups. That’s really what you’re aiming for with the virtual audience.” Peltier says. The Numbers.

Sponsors 279

Sponsors Audience Online Attendee 279

Endless Events

FEBRUARY 11, 2022

Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! How To Gamify Events?

Platform 317

Platform Sponsors Social Media Events 317

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Endless Events

APRIL 23, 2021

Video has always been a powerful marketing device for event planners, but now that pretty much every event session takes place in this format, planners should spend some extra time considering how much value can be extracted from it. Let’s take post-event marketing, for example. Put Your Videos Out There.

Events 316

Events Social Media Virtual Events Audience 316

Endless Events

JUNE 8, 2018

Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. Click To Tweet.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Eventtia

JANUARY 2, 2023

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. What Is Event Marketing?

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Smart Meetings

AUGUST 30, 2024

This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.

Planner 233

Planner Meeting Regulations Insurance 233

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We are marketing to people. Do they long to be a part of a community?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Polls and surveys can be conducted easily online with the results displayed to both audiences. Create a Dedicated Experience.

Meeting 246

Meeting Panel Online Attendee 246

Endless Events

MARCH 15, 2019

There are many benefits to using chatbots. Can Be Used At Any Size Event. They work for virtually any type and any size event. Whether it’s a 4-day conference, a music festival with 100k attendees or 10 person leaders retreats, a chatbot will benefit your event. Hybrid Events Work With Any Budget.

Trends 314

Trends Automation Events Technology 314

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. But did we really listen to our audiences? based events. “I An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Identify your target audience.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

OCTOBER 11, 2022

That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Event goals matter because they also help you define which sponsors you won’t work with. You wouldn’t allow an oil company to sponsor an eco-friendly event , right? Financial ROI.

Sponsors 296

Sponsors Social Media Events Online 296

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. As event marketers, it’s important to understand when to use abstract and concrete language to tell your story.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Bizzaboo

DECEMBER 4, 2024

In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. It’s an essential step in understanding what resonated with your audience and what needs to be improved.

Sponsors 105

Sponsors Speakers Attendee Virtual Events 105

MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

Event Marketing 92

Event Marketing Marketing Marketing Trade Show 92

Endless Events

FEBRUARY 22, 2019

It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it. Gamification isn’t about just playing games on an event app. But an event app is an efficient way of recording proof that the intended behavior has happened and then measuring the results.

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Smart Meetings

JUNE 15, 2024

Visit San Antonio President and CEO Mark Anderson with Smart Meetings VP JT Long Reposite’s AI Matching technology pairs planner RFPs with the best-fit suppliers based on geography, group size, event dates, target audience and other user preferences.

Registration 264

Registration Meeting Proposal Trade Show 264

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Endless Events

MAY 10, 2019

It makes great sense that franchises and many other business models can benefit from conventions that enable employees across locations to interact with one another. For example, event sessions that are too long can be draining or exhausting for their audiences. Sessions also often attempt to deliver too many messages at once.

Speakers 263

Speakers Rehearsal Audience Communications 263

Endless Events

JULY 25, 2018

Planners want someone that enjoys their brand, loves to incorporate technology, is full of charisma, and knows how to work an audience. To really engage the audience you’ll need to find someone that appeals to them and can provide a unique feel to your event. Conference Speaker Must-Haves. They Tell a Story. They are Tech-Savvy.

Speakers 221

Speakers Conference Audience Event Apps 221

Endless Events

AUGUST 10, 2018

Then, try to really engage visitors to achieve your event goal: to get leads. And to max out your trade show engagement, we invite you to take our free audience engagement webinar and learn how professionals at the top of their game create and maintain engagement for their events. Is Your Audience Bored? Click To Tweet.

Trade Show 168

Trade Show Audience Training Registration 168

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. A promotional blog post or email for the event might include several related tips. Event planners often promote events that may not be entirely unique.

SEO 245

SEO Marketing Marketing Website 245

Social Tables

JULY 31, 2021

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Get Started Today.

Registration 174

Registration Advertising Retail Events 174

Smart Meetings

MARCH 18, 2022

If you have a staff member who knows how to coordinate multiple stallholders and the audience, that can help with compliance and safety. Experienced trade show staff are an investment, but they can be well worth it considering all the benefits they can bring to your event, and the fact they can help to drive future growth.

Trade Show 246

Trade Show B2B B2C Training 246

Endless Events

JULY 6, 2018

The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. But don’t innovate just for the sake of audience engagement. Give Your Meeting Audience a Pleasant Surprise. Keep in mind that you also need to give exhibitors a good ROI.

Trade Show 214

Trade Show SEO B2B Automation 214

Endless Events

APRIL 15, 2020

If you wish to increase the conversion rate of your virtual event, this particular page deserves attention. Because at the end of the day, as the name suggests, this is where your potential audience will land and, eventually, convert. Your email marketing strategy should go hand in hand with the social media strategy.

Virtual Events 229

Virtual Events Promotion Social Media Events 229

Endless Events

MAY 8, 2018

Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. Influencers have a strong understanding of their audience. They can help brands and events alike launch their businesses to new heights. Get Smarter With Your Event Marketing!

Marketing 174

Marketing Marketing B2B Panel 174

Endless Events

JULY 26, 2018

How to use the event’s purpose to fuel the structure. Why you need to track audience engagement with your event’s ‘why’. The challenges of planning events with a firm ‘why’. Benefits of planning a purpose-driven event. And the key takeaway for planning events with purpose. Go paperless.

Speakers 185

Speakers Audience Events Sustainability 185