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When we tell clients about the benefits of event platforms, they still ask: But why not Zoom instead? There are some instances in which Zoom might make complete sense to host your virtual event, but once you learn about all the benefits of event platforms, it will be hard to settle for a regular video call. Let’s explore!
It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. The Security Benefits Of Event Technology.
This blog post explores how event managers can track their attendees and the most significant benefits of attendee tracking. The Benefits of Attendee Tracking. Attendee tracking has many benefits, including seamless registration, real-time insights into their journeys, engagement levels, and event ROI to stakeholders.
How to improve audience engagement? Try these six audience engagement techniques at your next event. It takes ages for the microphone to be passed from audience member to audience member while everyone waits in awkward silence for the next question. Engaged audience members participate more, learn more, and are happier.
When belonging is present, engagement rises, leading to compelling benefits. Whether focusing on employee experience, customer experience, or user experience, these statistics underscore that the experiences we design can create cultures of belonging that benefit everyone. Naomi Clare is founder and CEO of Storycraft Lab.
The truth is that by partnering with a marketing team, sales departments can benefit greatly. Here are the most important benefits of sales and marketing working together: 1. The sales team spends one on-one-time with meeting planners often traveling together. Especially for your stakeholders. Let’s look at why this is the case.
Designing accessible events topped almost all meetings industry event agendas in 2024, but few planners understand what is required to make everyone feel welcome even as equal access moves from the desired to the required column in their job descriptions. Her father had cerebral palsy, which brought its own needs.
Even as in-person meetings continue to reemerge with a vengeance, virtual meetings have taken a primary position in the event professional toolbox. Yes, hybrid meetings are more complicated and costly, but virtual is here to stay without a doubt,” he said. Now all variations of meeting delivery are on the table.
Audience engagement techniques meet AR and VR technology in this year’s InfoComm, and the Center Stage sessions are set to explore their interrelationships. They allow you to follow audiences, while also immersing them into the event’s activities wherever they are. InfoComm Releases This Year’s Center Stage Lineup.
If there is a silver lining to the pandemic for the meetings industry, it’s this: The pandemic accelerated the evolutions of meetings. Like the typewriter, print publications and fax machines, the fully in-person meeting would have eventually become extinct. People know how to use them, and they make great meeting programs.
With that in mind, let’s look at the main benefits of user-generated content and what it means for your company. With those thoughts in mind, here are some of the most significant benefits of UGC you should be implementing for success. With user-generated content, you can meet those people where they’re hanging out.
Remo is a map-based virtual event platform that has been building events and meetings since 2018. “ Remo is a map-based virtual meeting and event platform. We have universities that want to do their football stadium on a map and you come and have a meeting in the stadium. Introducing Remo, A Map-Based Event Platform.
Smart Meetings Wellness Experience brought not-a-buzzword, capital-W Wellness to life in word and action. Read More: The Science of Event Happiness Featured at Smart Meetings Elevate Experience Wellness, now. Its meeting people where theyre at, and there are so many ways we can do it. Wellness is already in events DNA.
Experts weigh in on what needs to change to work together better Editor’s Note : Hospitality sales consultant Steve Steinhart will be speaking at Smart Meetings Extraordinary Experience in Monterey, California, Nov. If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.”
Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Smart Meetings talked to industry experts for tips on how to produce meaningful experiences for everyone on the registration list. Make it Tangible.
However, many event planners still ask: what are the benefits of hybrid events? Additionally, planners can host hybrid events in several smaller venues in areas where their audience lives. Sponsors and exhibitors can also greatly benefit from hybrid events. Increased Audience Reach. Enjoy The Benefits Of Hybrid Events!
How the gig economy is impacting the events industry In honor of Labor Day, Smart Meetings chatted with Tracy Judge, founder and CEO of Soundings , to get the latest scoop on the trends currently emerging within the freelance meeting planner gig economy. SM What types of freelance meeting planner roles are most in demand?
Neuroinclusion: Events for Everyone The term neuroinclusion builds on the concept of neurodiversitythe understanding that neurological differences are not pathological but simply differences in cognitionto incorporate the understanding that neurodiversity will always exist in an audience into event design. Alone in the Crowd? In 2023, U.S.
Why Print Still Matters in Advertising Despite the dominance of digital platforms, print advertising offers tangible benefits that digital ads simply cant match. Stronger Recall: Print ads drive a remarkable 77% higher brand recall compared to digital, making it more likely your audience remembers your hotel when its time to book.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. Why asynchronous events? Each gets full, undivided attention.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Meeting automation is potentially positioning itself as the next technology to shake up the planning game. While apps and meeting management systems have been grabbing headline and topping lists of “tech to watch,” more complete meeting automation could take those principles another step forward.
audience the message he delivered at a Smart Meetings Experience in Ventura County Coast of how serving others can benefitmeeting planners. The Details For meeting planners, details are everything. The post How a Service Mindset Can Help Meeting Profs appeared first on Smart Meetings.
Finding ways to elevate attendee well-being is the new gold standard Prioritizing wellness in meetings and conventions is rapidly evolving from a nice-to-have feature to an essential component of creating a productive and positive meeting. It doesn’t have to be anything fancy.
We both considered the benefits as well as the difficulties of hybrid events/learning. Similar to the benefits of a 4-day work week, she thinks that hybrid learning will encourage students to be more engaged in the fewer hours that they are sitting in class. It’s a long-term lifestyle change that will benefit everyone involved.
One of the positives that came out of the last 18 months is the ability to reach a broader audience through livestreaming. Even as events are coming back and in-person audiences are gathering around the world, a virtual component will forever be a way to add value to your event and to your attendees.
Accor Survey: “Meeting Expectations: The Future of Meetings & Events” World-leading hospitality group Accor operates a diverse hospitality group of over 40 hotel brands, from luxury to economy. In fact, the industry’s audience is expected to surpass even 2019 levels in the coming years. billion by 2030.”
We’ve outlined 77 event KPIs and divided them into eight major groups: general and attendee event KPIs , financial event KPIs , marketing KPIs , audience engagement KPIs , presenter KPIs , sponsorship and tradeshow KPIs , event networking KPIs , community KPIs. Event platforms have transformed how we measure audience engagement KPIs.
Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. The Benefits Of Experiential Event Marketing. The benefits of experiential event marketing highly resemble the benefits of event marketing itself. It’s one of the most powerful forms of marketing.
Just ask any production house that was hired to deliver broadcast-quality experiences to audiences during lockdown. Programmed to Connect Rob Lowe Before the pandemic, people assumed that digital events were a great—and cheap—way to deliver content and educate an audience. Read More: 3 Lessons for Virtual Meetings.
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior event marketing manager for Cvent , shared strategies to get us there with fewer hiccups. That’s really what you’re aiming for with the virtual audience.” Going hybrid is an experiential process.
A special message in advance of Global Meetings Industry Day 2023 As we approach Global Meetings Industry Day 2023 on March 30, we’re going to talk a lot about the economic value of meetings. We see organizations increasing their budgets to overcome rising costs so they can continue to benefit from the power of meeting.
As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. The answer is to understand both your in-person and virtual audiences while creating powerful experiences for both.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! For example, your audience can complete challenges , receive points for each completed challenge, and see where they are on a leaderboard.
After a promising but brief return to in-person-only events in the spring, the Delta and Omicron variants forced many event organizers to renavigate a hybrid event landscape to engage both digital and physical audiences. A robust, permanent digital community has numerous benefits from an events perspective. Create the Space.
Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Its loyal attendees come year after year, enjoying space to meet and network, and learn about the newest technologies and innovations. Establish themselves as thought leaders in their industry.
Meeting professionals who are looking to make their events more appealing to next-generation attendees might consider making a simple shift: Use words to describe your events that resonate with your target audiences. But “let’s look to the words that [audiences] want to use. RELATED: Do You Speak Attendee? Those will shift.
Creating a safe, friendly and memorable event Forging a safe and engaging space can be a tall order for some meeting planners, but there is a road map to creating an inspiring event that will continuously drive engagement for your current and future events. It is always important to remember one size does not fit all. No answers are wrong.
Surprise Perks Leave a Lasting Impression Most meeting planners evaluate hotels based on predictable factors: space, facilities, amenities, and cost. A thoughtful upgradebe it a complimentary spa voucher, a room upgrade, or a personalized welcome packagesticks in a meeting planners mind long after their initial visit.
You’ll be thrilled to hear there’s a whole lot of benefits for event goers, presenters and planners too. According to International Meetings Review, a small poll in 2017 found that almost half of event organizers aren’t considering virtual attendance for their events. The benefits of hybrid events. Nearly half!
Events can be a powerful tool for delivering sustained engagement when they are considered as part of a series, with each individual function feeding into an invaluable central pool of content and audience data. Regardless of the format—virtual, in-person or hybrid—each brings important value to audiences. Desire to Connect.
Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.
These complex experiences will marry the benefits of live and digital, an inescapable new paradigm brought about by the pandemic. Budgets will have to increase and the needs of two very different audiences will have to be addressed. Similarly, Northstar Meetings Group has called attention to the cases of Pittsburgh’s David L.
We had no choice,” says Bob Vaez, founder and CEO of event software platform EventMobi , speaking about the turn to virtual events and meetings during the height of the Covid-19 pandemic. A major question always on the mind of the meetings industry is, “How do you maintain engagement once the event ends?”
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