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When we tell clients about the benefits of event platforms, they still ask: But why not Zoom instead? There are some instances in which Zoom might make complete sense to host your virtual event, but once you learn about all the benefits of event platforms, it will be hard to settle for a regular video call. Let’s explore!
How to improve audience engagement? Try these six audience engagement techniques at your next event. It takes ages for the microphone to be passed from audience member to audience member while everyone waits in awkward silence for the next question. Engaged audience members participate more, learn more, and are happier.
We know how to build trust face to face at live events, but now, when everything is moving into the virtual world, we need to learn how to build trust online with our clients, supplier sponsors and other stakeholders. How does building trust online differ from building trust at face-to-face events? How do you build trust online? .
There are pros of both SEO and SEM, and the main similarity is that both require keyword research to determine what the target audience is searching for. Of course, part of the SEM process is about learning from your target audience and adjusting to their needs. Other Benefits of SEM. Using an SEM Strategy.
This rapid shift means that we have a completely different audience that we’re dealing with, and they are more female, they are more diverse in almost every way. Now, event planners looking to grow a Gen Z audience may need to get more creative in engaging the younger demographic. Save everything else for online.
With that in mind, let’s look at the main benefits of user-generated content and what it means for your company. With those thoughts in mind, here are some of the most significant benefits of UGC you should be implementing for success. Instead of speaking to your audience, you’re joining hands with them. Boost Your SEO Ranking.
Audience engagement techniques meet AR and VR technology in this year’s InfoComm, and the Center Stage sessions are set to explore their interrelationships. Aside from AR and VR, other topics include wearables, man-machine interfaces, and online video. The green trend is still going strong, as it has a lot of benefits attached to it.
To successfully recreate the in-person experience online, planners need to consider the following challenges. How to create serendipity and exciting spontaneity of in-person event experiences online? Your audience should understand that it’s a real event you’re planning, not just another webinar resembling a conference call. .
What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. Why asynchronous events? Each gets full, undivided attention.
Content can certainly be consumed at the same time, but the experience for each of those audience sets is going to need to be optimized for both,” Peltier says. That’s really what you’re aiming for with the virtual audience.” See also: 4 Shortcuts to Keep Your Audience from Zoning Out. Peltier says. The Numbers.
“The cost savings are just too compelling, and online events are less disruptive. And with the right technology , the networking and interaction in online events can mimic the natural mixing and mingling of in-person gatherings.”. Hybrid events still present challenges, but offer unique benefits as well. Hybrid Events.
Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? Girls in Marketing is an online community example, dedicated to e-learning for women in marketing.
But chances are, online events are likely to stay even after the pandemic because of the many benefits they provide. For example, they allow you to reach a wider audience at a much lower cost. There are multiple ways to measure an event’s success, whether through an online event platform or an in-person event.
We both considered the benefits as well as the difficulties of hybrid events/learning. Similar to the benefits of a 4-day work week, she thinks that hybrid learning will encourage students to be more engaged in the fewer hours that they are sitting in class. It’s a long-term lifestyle change that will benefit everyone involved.
Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. After the event, they put all their content online on demand. But in 2020, the pandemic forced us to take our events online. . Establish themselves as thought leaders in their industry.
As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. The answer is to understand both your in-person and virtual audiences while creating powerful experiences for both.
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Understand your audience.
Companies around the world successfully adapted their operations to produce ever-improving hybrid and online events that made sure people could continue to connect as restrictions came into force. Regardless of the format—virtual, in-person or hybrid—each brings important value to audiences. Desire to Connect.
Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. So let’s give your audience what they want. Create an Event Community Online communities are virtual spaces that bring like-minded people together. What made your audience fall in love with your brand?
One of the positives that came out of the last 18 months is the ability to reach a broader audience through livestreaming. Even as events are coming back and in-person audiences are gathering around the world, a virtual component will forever be a way to add value to your event and to your attendees.
After a promising but brief return to in-person-only events in the spring, the Delta and Omicron variants forced many event organizers to renavigate a hybrid event landscape to engage both digital and physical audiences. A robust, permanent digital community has numerous benefits from an events perspective. KiKi L’Italien.
The Benefits Of Experiential Event Marketing. The benefits of experiential event marketing highly resemble the benefits of event marketing itself. By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Increase your presence on social media.
Don’t leave video out of your marketing mix because, according to Forbes Magazine , video now accounts for up to 74% of all online traffic. It’s proven that video is shared more often than any other type of online content. Here is an example of how video animation can explain the benefits of your services. Jump in today!
While creating opportunities for virtual and in-person attendees to interact with each other has been a hurdle for some event organizers, contests, such as trivia, allow both audiences to compete together for actual prizes. “It Polls and surveys can be conducted easily online with the results displayed to both audiences.
That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Brand awareness and product mentions are nice, but sponsors want an idea of how this sponsorship benefits them. . Audience demographics and attendance figures. Financial ROI. Engagement metrics.
We’ve outlined 77 event KPIs and divided them into eight major groups: general and attendee event KPIs , financial event KPIs , marketing KPIs , audience engagement KPIs , presenter KPIs , sponsorship and tradeshow KPIs , event networking KPIs , community KPIs. Event platforms have transformed how we measure audience engagement KPIs.
Meeting professionals who are looking to make their events more appealing to next-generation attendees might consider making a simple shift: Use words to describe your events that resonate with your target audiences. But “let’s look to the words that [audiences] want to use. RELATED: Do You Speak Attendee? Those will shift.
One hill for event planners to climb during the pandemic was trying to engage online attendees in a way that avoided the FOMO (fear of missing out) of being a digital participant. Activities such as trivia challenges that both in-person and online attendees can participate in were big hits. Ultimately, exclusivity is key.
According to a survey from Wyzowl , people are watching online videos for an average of 16 hours per week. We also know that people are twice as likely to share something online if it includes video. . Whether they know the brand well or not, most online users are drawn to video content more than other mediums. Chromecast.
While virtual events might be far from where they will one day be in terms of technology, the benefits they bring to the table are very clear. One of the first steps that go into planning an event – regardless of the format – is defining the target audience. And You Can Connect With A Broader Audience!
Asking for certain types of engagement from your audience can make the introverts in the room shrink into their seat cushions. During pre-Covid there was maybe a bit more tolerance for keynotes for panels, where audiences passively learned and took in all kinds of information.
Instead of checking out virtual event pricing from other events, take a look at online course platforms. A great way to get a benchmark is to see how these online courses are priced. And chances are, some of your audience fits in that bubble. So put your scientist cap on and get researching places like Udemy to see what’s up!
Email best practices such as segmenting lists, tracking key metrics and using an email verifier tool to reach as much of your audience as possible is a great way to reach maximum return on investment. Paid media refers to marketing content you purchase, such as online ads. That is why sometimes it pays to return to the basics.
For sure, there are a significant percentage of meeting attendees that can’t wait to participate in person; but organizers and planners found out during the first several months of 2022 that a sizable audience of previous attendees were more than happy to participate virtually. And speaking of social media, don’t overlook this now-old friend.
While virtual technology helped preserve and grow the events industry throughout the pandemic, hybrid events have become a contentious issue among event leaders, especially as we “reincorporate in-person audiences in our meetings,” as Krueger describes where we are in the process. You know, the lights, the green screen, the whole nine yards.
That’s sort of what’s happening with online cookies. Google is “proposing an updated approach that elevates user choice.” ( source ) How Google will prompt users to decide how their online data is used is unknown at this time. In January 2024, Google began restricting access to third-party cookies by default to 1% of Chrome users.
When planning your next campaign, think about the benefits that video can bring to your messaging: It’s Storytelling on Steroids. Younger audiences—18-34 especially—are fast entering the market and generationally tend to watch more video, as it’s how they were raised. It’s Adaptable to Audiences. It’s Authentic.
Know your audience. Make sure it stays true to audience needs. If infections spike and you need to cancel your in-person event, you’ll still have valuable digital content to share with your audience. Maximize all benefits. A good hybrid strategy also expands audience reach and event lifecycle. Have a back-up plan.
In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. Therefore, it is crucial to invest time and resources in creating a well-designed and informative event website that resonates with your target audience.
The Association for the Sciences of Limnology and Oceanography (ASLO) has published some useful lessons learned from organizing six online scientific meetings during the COVID-19 pandemic. Online meetings improve access and attendance. Online events make it easier for them to attend. Online platforms and tools used.
So literally it infamous for having hundreds of country flags being out in the audience. On the contrary, the benefits of virtual are becoming more evident with each day that passes. And watching things like Tomorrowland 2020 get a million people to watch their festival online changes so much” Getting With The Program.
It comes with a slew of benefits, including continuous audience engagement and endless branding opportunities. Modern communities live online , either on social media and communication platforms or most recently, on event platforms. Here’s how to start setting up your online community: BUILD A WAITLIST.
There was a 71% increase in online searches for sustainable goods — plus, public concern for the environment has grown by 16% since 2017. Sustainability benefits the environment, of course, but it should benefit your brand, too! Offer a handful of events near areas where your audience lives. Take Your Event on the Road.
It’s really hard to try to record a gala ceremony and get people to watch that online,” he explains. Whereas, when you have content specifically created for remote audiences, you can repurpose your message, which makes it easier to get people to view that content later on.” They simply can’t provide the same experience.
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