Smart Meetings

MAY 8, 2023

This rapid shift means that we have a completely different audience that we’re dealing with, and they are more female, they are more diverse in almost every way. Now, event planners looking to grow a Gen Z audience may need to get more creative in engaging the younger demographic.

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Benefits Meeting B2B Social Media 264

Advanced Travel and Tourism

JUNE 30, 2021

With that in mind, let’s look at the main benefits of user-generated content and what it means for your company. With those thoughts in mind, here are some of the most significant benefits of UGC you should be implementing for success. Instead of speaking to your audience, you’re joining hands with them. In 2020, over 3.6

Benefits 246

Benefits Marketing Marketing Social Media 246

Advanced Travel and Tourism

FEBRUARY 28, 2022

The truth is that by partnering with a marketing team, sales departments can benefit greatly. Here are the most important benefits of sales and marketing working together: 1. Consider the benefits on your organization of having both teams in sync and working towards the same goals. Especially for your stakeholders.

Benefits 246

Benefits Marketing Marketing Social Media 246

Endless Events

JULY 6, 2020

Sure, landing pages, social media, and content are common, basic knowledge. Anybody who hasn’t been living under a rock knows about the power of social media in marketing. However, there’s more to incorporating social media into your marketing strategy than just sharing videos and pictures.

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Endless Events

MAY 6, 2019

Event Live Streaming: The Audience. “In a sense, you’re creating a new audience, you have the in-person audience and the virtual audience”, says Brandt. So, it’s paramount you remember both these audiences and not just one of them. What does your remote audience look like?”

Social Media 316

Social Media Remote Events Audience 316

Endless Events

FEBRUARY 22, 2019

It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it. Event gamification comes in many forms and has the power to transform your event into one that delights your audience. having 50% more social media impressions than your previous event).

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Endless Events

FEBRUARY 11, 2022

It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! For example, your audience can complete challenges , receive points for each completed challenge, and see where they are on a leaderboard.

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Platform Sponsors Social Media Events 317

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Endless Events

JUNE 15, 2022

The Benefits Of Experiential Event Marketing. The benefits of experiential event marketing highly resemble the benefits of event marketing itself. By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Increase your presence on social media.

Marketing 296

Marketing Marketing Audience Social Media 296

Dana Communications

FEBRUARY 6, 2024

People just can’t get enough of social media. Sprout Social has the usage stats to back this up: reporting an estimated 4.89 billion worldwide users visiting, on average, seven different channels a month to rack up 151 minutes spent on social media daily. Another big benefit?

Marketing 246

Marketing Marketing Social Media Media 246

Endless Events

MARCH 24, 2022

We’ve outlined 77 event KPIs and divided them into eight major groups: general and attendee event KPIs , financial event KPIs , marketing KPIs , audience engagement KPIs , presenter KPIs , sponsorship and tradeshow KPIs , event networking KPIs , community KPIs. Event platforms have transformed how we measure audience engagement KPIs.

Platform 334

Platform Sponsors Events Social Media 334

Endless Events

APRIL 8, 2022

What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. Why asynchronous events? Each gets full, undivided attention.

Audience 306

Audience Virtual Events Events Communications 306

Smart Meetings

MAY 31, 2022

For sure, there are a significant percentage of meeting attendees that can’t wait to participate in person; but organizers and planners found out during the first several months of 2022 that a sizable audience of previous attendees were more than happy to participate virtually. And speaking of social media, don’t overlook this now-old friend.

Meeting 306

Meeting Social Media Trade Show Technology 306

Endless Events

OCTOBER 18, 2022

Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Here’s what you need to define to get started with your event marketing strategy: Learn as much as you can about your target audience and create attendee personas. These may include: Social media.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Endless Events

OCTOBER 11, 2022

That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Brand awareness and product mentions are nice, but sponsors want an idea of how this sponsorship benefits them. . Audience demographics and attendance figures. Social media and press coverage.

Sponsors 296

Sponsors Social Media Events Online 296

Smart Meetings

MAY 24, 2021

But chances are, online events are likely to stay even after the pandemic because of the many benefits they provide. For example, they allow you to reach a wider audience at a much lower cost. Social Media Metrics. When it comes to measuring the success of virtual events, social media metrics can be particularly helpful.

Virtual Events 312

Virtual Events Social Media Online Registration 312

Smart Meetings

AUGUST 31, 2021

Meeting and event planners recognize these benefits, and are taking advantage of significant advances in virtual event technology over the past 18 months. More : 4 Social Media Tricks for Showcasing Virtual CSR. Hybrid events still present challenges, but offer unique benefits as well. So what is the only wrong choice?

Regulations 351

Regulations Virtual Events Planner Technology 351

Endless Events

JULY 5, 2018

You’ll be thrilled to hear there’s a whole lot of benefits for event goers, presenters and planners too. The benefits of hybrid events. It sounds like you could benefit from virtual attendance at events – but your speaker is the one who attends virtually, rather than event goers. But, it’s not just for the VR-buffs.

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Speakers Social Media Audience Events 240

Convene by PCMA

MAY 8, 2023

Adding captions to videos and using hashtags with capital letters on each word are two ways event marketers can make their social media accessible to everyone. When Abbie Vance, PCMA EMEA’s new community and events manager, started working on the social-media toolkit for Convening EMEA , Sept. An estimated 1.3

Social Media 98

Social Media Media Platform Audience 98

Endless Events

APRIL 23, 2021

Think about it: you’re now going to great lengths to provide virtual and hybrid audiences with broadcast-quality videos. The highlights or the recap of the experience can easily be compiled and shared on your social media channels, within blog posts, landing pages, or even webinars. Put Your Videos Out There.

Events 316

Events Social Media Virtual Events Audience 316

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 246

Marketing Marketing Social Media Communications 246

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Expert event planners and organizers understand that choosing the right audience engagement strategies can make or break an event.

Audience 149

Audience Speakers Attendee Virtual Events 149

Endless Events

FEBRUARY 28, 2023

So let’s give your audience what they want. What made your audience fall in love with your brand? Why does your audience want to attend this event? Sponsors provide financial assistance or in-kind support for your event in exchange for advertising, publicity, or other benefits. People are aching for events.

Sponsors 304

Sponsors Fashion Virtual Events Promotion 304

Smart Meetings

JANUARY 17, 2019

Benefits of Videoing Your Next Conference. Spread Information to a Larger Audience. The more open you are to educating your audience, the more you’ll be seen as a credible and authoritative source within your industry. Want to promote your conference on social media? Generate More Leads. Repurpose Footage.

Conference 242

Conference Social Media Promotion Speakers 242

Advanced Travel and Tourism

JULY 7, 2021

on video content… and then only post it to social media. A distinct creation and deployment plan will reach your audience where they spend the most time online. You need watchers to take action in a way that benefits your organization and meets your end goals. Social Media Videos. Amazon Fire Stick.

Marketing 246

Marketing Marketing Social Media Advertising 246

Dana Communications

MARCH 28, 2022

It can be used in a variety of contexts, like on a website, in emails, social media, etc. When planning your next campaign, think about the benefits that video can bring to your messaging: It’s Storytelling on Steroids. And social media usage is prolific—Facebook, Instagram, TikTok and Twitter all have millions of active users.

Marketing 246

Marketing Marketing Social Media Manufacturing 246

DCI

JUNE 20, 2023

In today’s digital age, social media has become an integral part of our lives. As place marketers, we rely heavily on these platforms to reach target audiences and promote our destinations, regional career opportunities and business investment strengths. So, how can you make your social media marketing accessible?

Social Media 86

Social Media Media SEO Publishing 86

The Abbi Agency

APRIL 23, 2021

You’ve got to know your audience (and theirs too), and you’ve got to speak their language. Even if the influencer delivers a large audience, how loyal is the audience? Even if the influencer delivers a large audience, how loyal is the audience? But, ultimately, likes are cheap on social media.

Social Media 246

Social Media Audience Media Prospect 246

Endless Events

APRIL 15, 2020

Because at the end of the day, as the name suggests, this is where your potential audience will land and, eventually, convert. The landing page should include the unique selling proposition for your virtual event, images and/or videos, the benefits associated with attending your virtual event, and your call to action. Email Graphics.

Virtual Events 229

Virtual Events Promotion Social Media Events 229

Dana Communications

AUGUST 8, 2023

In this way, the act of pampering oneself benefits the greater community. To engage younger demographics, try promoting cause marketing campaigns on social media. Resorts can easily connect with their guests and organically spread the word socially about their philanthropic initiatives this way.

Marketing 246

Marketing Marketing Travel Travel 246

Endless Events

MARCH 15, 2019

There are many benefits to using chatbots. Whether it’s a 4-day conference, a music festival with 100k attendees or 10 person leaders retreats, a chatbot will benefit your event. Everyone always talks about audience engagement at your event. be sure to give your audience a glimpse behind the scenes of your event too.

Trends 314

Trends Automation Events Technology 314

Endless Events

AUGUST 3, 2018

On top of engaging your employees, you also need to engage your audience. Maybe it’s a person you genuinely admire, or a company whose efforts you think would benefit from your talents… or maybe a brand that just seems really fun. They need to engage audiences in two-way communication. Drive Engagement through Social Walls.

Social Media 198

Social Media Incentives Audience Events 198

Endless Events

APRIL 22, 2022

It comes with a slew of benefits, including continuous audience engagement and endless branding opportunities. Modern communities live online , either on social media and communication platforms or most recently, on event platforms. A community manager is a link between your organization and your audience.

Sponsors 194

Sponsors Social Media Platform Audience 194

Endless Events

APRIL 1, 2022

Choose brands that share their core values with your audience. Be specific in your sponsorship proposal: outline the benefits for the event sponsor. Is it increased brand exposure, lead generation, or data insights into your audience? . Highlight your USPs (unique selling points) and give insights into your event’s audience.

Sponsors 296

Sponsors Proposal Events Preparation 296

Endless Events

JUNE 8, 2018

It provides the perfect peer support and networking environment, while also allowing flexibility due to its ability to scale to whatever audience or purpose. Post-event surveys can be much more than just a measure of whether the audience had fun at your event. And this story is often a digital one, shared through social media.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Endless Events

MAY 27, 2020

If you don’t believe in the value you’re providing to your audience, how can you expect sponsors to do it? But it’s because that’s where their audience is, and the opportunities to create curated and personalized content are much bigger, while costs are significantly lower. And the same goes for virtual events.

Virtual Events 279

Virtual Events Sponsors Social Media Events 279

Smart Meetings

SEPTEMBER 25, 2018

Here are takeaways every meeting professional can benefit from. 60 percent of travelers post on social media daily. Tod Maffin , president of Vancouver, British Columbia-based social media agency EngageQ , shared six steps to increase your chances of building a viral marketing campaign—and some lol-worthy examples.

Communications 185

Communications Communications Trends Social Media 185