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Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
At Endless Events, we believe that event platforms and technology should be the basis of a modern event strategy. When we tell clients about the benefits of event platforms, they still ask: But why not Zoom instead? 10 Benefits Of Event Platforms. Enhanced virtual audience engagement. Let’s explore!
This blog post explores how event managers can track their attendees and the most significant benefits of attendee tracking. Today, there are so many simpler, faster, and more precise ways to track attendees: QR codes, RFID technology, Event platforms and event apps, Event registration software, Other attendee tracking software solutions.
How to improve audience engagement? Try these six audience engagement techniques at your next event. It takes ages for the microphone to be passed from audience member to audience member while everyone waits in awkward silence for the next question. Engaged audience members participate more, learn more, and are happier.
While several years ago that may have been true, new technology has made it much easier and less costly to implement sustainable practices at events. At PRG, our skilled corporate events division has utilized a myriad of innovative technologies to achieve this, which can greatly benefit event planners and producers.
Sure, it’s nice to get your ROI and all, but will your attendees also reap the same benefits? By putting the audience’s needs first and giving them what they want, you could create an event that’ll leave a lasting impact. But how exactly do they fit in with the rest of your technology?
Now, more than ever, meeting professionals need timely updates about how evolving technology can help them deliver smoother registration, better engagement and more valuable data insights for in-person, virtual and hybrid events. Technology should reflect the needs of specific audiences. Engagement and retention.
Audience engagement techniques meet AR and VR technology in this year’s InfoComm, and the Center Stage sessions are set to explore their interrelationships. Audio and video is still the technological linchpin of many events, so we need to ensure we do it right. Make Magic with Event Technology. There’s Sli.Do
When it comes to interest in technology and the rapidly changing landscape of digital interaction, one size does not fit all. This rapid shift means that we have a completely different audience that we’re dealing with, and they are more female, they are more diverse in almost every way.
And with the right technology , the networking and interaction in online events can mimic the natural mixing and mingling of in-person gatherings.”. Meeting and event planners recognize these benefits, and are taking advantage of significant advances in virtual event technology over the past 18 months. It’s a win/win,” she says.
However, many event planners still ask: what are the benefits of hybrid events? When built upon innovative event technology solutions , they can drive more value for stakeholders, sponsors, exhibitors, and attendees alike. Additionally, planners can host hybrid events in several smaller venues in areas where their audience lives.
What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. Why asynchronous events? Each gets full, undivided attention.
Young professionals as well as seasoned event profs are migrating towards technology companies! “I’ve always seen a divide between the technology companies,” says Nick. “Some were made up of purely technology people. ” The benefits are two-fold. What skills are they bringing with them?
The Benefits Of Experiential Event Marketing. The benefits of experiential event marketing highly resemble the benefits of event marketing itself. By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Increase your presence on social media.
As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. The answer is to understand both your in-person and virtual audiences while creating powerful experiences for both.
We are seeing giant leaps forward in technology. However, this bleeding edge technology in AI is not quite ready for mainstream use yet. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some event apps. There are many benefits to using chatbots. Assistive technology.
Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Hopefully, some of these will help inspire you to embrace the benefits of event platforms and take your event strategy to the next level. Engagement KPIs.
Live streaming events is a great way to expand your reach and make your content and programming available to a new audience. There’s a lot of benefits to live streaming events, but truly successful live streamed events are more about audience engagement and less about technology. Nearly any event can be live streamed.
And all of this happened thanks to the wonderful opportunities put forward by technology. And now, everyone is beginning to pay attention to emerging technologies and looking into the future; enter Virtual Reality. We saw it with the emergence of virtual event platforms that offered everything from AI matchmaking to virtual booths.
No, no, no: as we enter a new age of events, where virtual will invariably remain a crucial part of what we do, audience expectations will continuously increase. So as we transition from low-resolution live streams and sloppy Zoom experiences , we begin to look around at the available technology. How Virtual & Hybrid Can Benefit.
Audience engagement plays a significant role in the success of any event. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Expert event planners and organizers understand that choosing the right audience engagement strategies can make or break an event.
Content can certainly be consumed at the same time, but the experience for each of those audience sets is going to need to be optimized for both,” Peltier says. That’s really what you’re aiming for with the virtual audience.” See also: 4 Shortcuts to Keep Your Audience from Zoning Out. Peltier says. The Numbers.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! For example, your audience can complete challenges , receive points for each completed challenge, and see where they are on a leaderboard.
Event Live Streaming: The Audience. “In a sense, you’re creating a new audience, you have the in-person audience and the virtual audience”, says Brandt. So, it’s paramount you remember both these audiences and not just one of them. What does your remote audience look like?”
And this week, the adventure continues – with a little spin on the approach to virtual and the role of technology. And as everyone has seen, there’s a lot of technology out there right now. So we had some visibility into how people were using our technology. We’ve always lagged a little bit.
For sure, there are a significant percentage of meeting attendees that can’t wait to participate in person; but organizers and planners found out during the first several months of 2022 that a sizable audience of previous attendees were more than happy to participate virtually. Have stakeholders demo the technology and practice dry runs.
The launch this week of Bizzabo’s SmartBadge technology, branded as Klik Experiential wearables, is the next step in delivering virtual meeting-level data at in-person events. Attendee Benefits. Organizer/Sponsor Benefits. Environmental Benefits. Read More : IMEX22 Welcomed Record Number of Attendees.
Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Its loyal attendees come year after year, enjoying space to meet and network, and learn about the newest technologies and innovations. Data helps event marketers: Understand their target audience better.
You’ll be thrilled to hear there’s a whole lot of benefits for event goers, presenters and planners too. The benefits of hybrid events. It sounds like you could benefit from virtual attendance at events – but your speaker is the one who attends virtually, rather than event goers. But, it’s not just for the VR-buffs.
We both considered the benefits as well as the difficulties of hybrid events/learning. Similar to the benefits of a 4-day work week, she thinks that hybrid learning will encourage students to be more engaged in the fewer hours that they are sitting in class. It’s a long-term lifestyle change that will benefit everyone involved.
So let’s give your audience what they want. That’s why it’s usually better to opt for an event marketing technology platform to do your promotions, community, and events in one place. What made your audience fall in love with your brand? Why does your audience want to attend this event? People are aching for events.
Just ask any production house that was hired to deliver broadcast-quality experiences to audiences during lockdown. Programmed to Connect Rob Lowe Before the pandemic, people assumed that digital events were a great—and cheap—way to deliver content and educate an audience. It all comes down to knowing your audience.
The following tips will allow you to leverage technology to: Improve Covid safety. Know your audience. Make sure it stays true to audience needs. If infections spike and you need to cancel your in-person event, you’ll still have valuable digital content to share with your audience. Maximize all benefits.
And as we embrace event technology as the base of our events , they’re becoming increasingly more important. That way, you use the analytics of your event to benefit the attendee, not just tracking them for tracking’s sake.” “SMS is an old technology that is coming back.
“You have to know what you’re trying to accomplish before you even try and think about doing the technology,” urged Brandt Krueger, technical producer, owner of Event Technology Consulting and Smart Meetings’ event tech correspondent, during the Smart Chat Live! webinar, “Top Event Tech Tips From a Year of Change.”.
The marketplace has seen a significant shift towards hiring senior roles that require specific vertical experience and technological expertise. This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists.
A streaming option can serve larger, more geographically diverse and executive audiences, act as a flexible insurance policy in the event a new threat grounds attendees while providing valuable data about behavior. But she also has clients who are highlighting just a handful of sessions for at-home audiences.
Priming your audience for a return to live events that don’t have the same scale and grandeur of the past, but are equally creative and definitely worth attending. So let us clear the air – technology is on your side. Not to mention the additional benefits that the virtual option brings to the table.
One of the positives that came out of the last 18 months is the ability to reach a broader audience through livestreaming. Even as events are coming back and in-person audiences are gathering around the world, a virtual component will forever be a way to add value to your event and to your attendees.
After a promising but brief return to in-person-only events in the spring, the Delta and Omicron variants forced many event organizers to renavigate a hybrid event landscape to engage both digital and physical audiences. A robust, permanent digital community has numerous benefits from an events perspective. Create the Space.
We see organizations increasing their budgets to overcome rising costs so they can continue to benefit from the power of meeting. Get to know your audience on a deeper level. Great leaders know their audience, whether its customers, partners, board members or team members. We can keep the momentum of The Great Lesson going.
Events can be a powerful tool for delivering sustained engagement when they are considered as part of a series, with each individual function feeding into an invaluable central pool of content and audience data. Regardless of the format—virtual, in-person or hybrid—each brings important value to audiences. Desire to Connect.
While it’s hard to equate the feeling of an in-person experience to that of a digital one, there’s no denying the many benefits of virtual events. Fewer travel costs, more inclusivity, and the ability to reach a much wider audience, across borders and oceans, are advantages that event professionals would be wrong to overlook.
The technology adoption was extraordinary.” Whereas, when you have content specifically created for remote audiences, you can repurpose your message, which makes it easier to get people to view that content later on.” The technology hasn’t really changed that much. They simply can’t provide the same experience.
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