Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to event marketing.

Event Planning 347

Event Planning Virtual Events Events Audience 347

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.

Audience 149

Audience Speakers Attendee Virtual Events 149

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Endless Events

JUNE 10, 2022

Event professionals have to come to follow-up meetings after events well-prepared. Collect all your pre- and post-event survey responses, talk to everybody involved in the event planning process, and get your reports ready. Why You Need A Follow-Up Meeting After Events. free ticket to your next in-person event).

Meeting 348

Meeting Sponsors Audience Events 348

Endless Events

NOVEMBER 15, 2022

It’s also a sign of a returned confidence in event planning. Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. In an era of virtual and hybrid events, outstanding production has often been the event’s saving grace.

Event Technology 306

Event Technology Events Production Panel 306

Smart Meetings

APRIL 4, 2025

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

Proposal 130

Proposal Prospect Booking Sustainability 130

Endless Events

APRIL 23, 2021

Video has always been a powerful marketing device for event planners, but now that pretty much every event session takes place in this format, planners should spend some extra time considering how much value can be extracted from it. Let’s take post-event marketing, for example. Put Your Videos Out There.

Events 316

Events Social Media Virtual Events Audience 316

Eventtia

JANUARY 2, 2023

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. What Is Event Marketing?

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Endless Events

JANUARY 14, 2022

In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! We’re talking about 365 community engagement: one of the most exciting event trends of 2022!

Trends 313

Trends Virtual Events Platform Vendor 313

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We are marketing to people. Do they long to be a part of a community?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. This can include your blog, website, email campaigns and more.

SEO 245

SEO Marketing Marketing Website 245

Endless Events

APRIL 20, 2018

This is especially true if your main audience online are based in Europe. There are also a few new rules back home since the FTC released their guidelines for influencer marketing. We also round it all up with our Chief Einstein sharing some of our secrets for doing inbound marketing right. They both value freedom and purpose.

Marketing 259

Marketing Marketing Registration Regulations 259

Endless Events

AUGUST 31, 2018

Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Gain the trust of your audience by learning the ropes and getting an event planning certification.

Certification 212

Certification Virtual Events Event Planning Trade Show 212

Endless Events

APRIL 27, 2018

One of the top influencers for the industry was TED which forever changed the speaker-audience format worldwide. Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities. paid to event workers in salary.

Corporate Meeting 209

Corporate Meeting Trends Meeting Entertainment 209

Endless Events

JANUARY 9, 2018

You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? How Is Your Event App Security. Safety at Events – What Every Event Planner Needs to Know. What Do You Know About Virtual Reality For Events?

Trends 220

Trends Event Apps Panel Events 220

Endless Events

JULY 6, 2018

But don’t innovate just for the sake of audience engagement. Subscribe to our blog and get useful industry insights from top #eventprofs via our podcasts, articles and free webinars! Give Your Meeting Audience a Pleasant Surprise. SaaStr’s Dayna Rothman, and The Biggest B2B Event in the World. Let’s jump in!

Trade Show 214

Trade Show SEO B2B Automation 214

Endless Events

APRIL 15, 2020

Brought to you by Endless Events and Design Pickle! How To Promote Your Virtual Event: Pre-Event Graphics. The first thing on your list should be pre-event promotion. As we mentioned in our virtual attendee engagement blog , convincing people to attend will be extra challenging. Social Graphics. Email Graphics.

Virtual Events 229

Virtual Events Promotion Social Media Events 229

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Endless Events

AUGUST 17, 2018

Then, slide in some brain-churning keynotes that gives your audience valuable takeaways. That should be enough to create a truly remarkable event. To cement your event in your participant’s minds, why not take our free audience engagement webinar as well? This Year’s Event Statistics.

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Conference Contracts Contracts B2B 196

Endless Events

FEBRUARY 19, 2019

You’re watching this recording of our event industry podcast episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? You've got to always remain tuned into your audience @avo_globalnomad Click To Tweet. You WANT to check these out!

Education 197

Education Attendee Audience Event Design 197

Endless Events

OCTOBER 1, 2018

You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? And now for the main topic in the episode below, cyber security at events! You WANT to check these out! What has been your favorite episode so far? EventTrans Click To Tweet.

Transportation 209

Transportation Advertising Logistics Panel 209

Endless Events

MAY 8, 2018

Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. Influencers have a strong understanding of their audience. They can help brands and events alike launch their businesses to new heights. Get Smarter With Your Event Marketing!

Marketing 174

Marketing Marketing B2B Panel 174

Endless Events

AUGUST 24, 2018

Hopefully, it’ll also make your event sticky enough to turn event goers into customers and repeat attendees. And if you’d want to get more of these event hacks in your inbox, subscribe to our blog ! You need to keep your audience excited and on their toes. Amp Up Your Event with User-Generated Content.

Attendee 189

Attendee Trade Show Social Media Airlines 189

Endless Events

JULY 26, 2018

Why authenticity matters in marketing a purpose-driven event. How to use the event’s purpose to fuel the structure. Why you need to track audience engagement with your event’s ‘why’. The challenges of planning events with a firm ‘why’. Benefits of planning a purpose-driven event. Go paperless.

Speakers 185

Speakers Audience Events Event Apps 185

Techsytalk

AUGUST 1, 2016

Check out this blog I wrote for Eventoozi about one of techsytalk.com’s favorite subjects – Event Planning Tools! Planning an event, whether it’s a corporate event, networking event or fundraiser, is a cumbersome process. Logistics are a bit hairy, even for the most seasoned event professional.

Event Planning 145

Event Planning Affiliate Sponsors Logistics 145

InEvent

JUNE 7, 2023

The Current State of the Event Market Understanding the Concept of Saturation In today’s world, events are everywhere. Each event fights for attention in an increasingly crowded space, from concerts to corporate meetings. These choices have led to what industry insiders call “event saturation.”

Audience 52

Audience Event Marketing Marketing Marketing 52

Endless Events

JUNE 26, 2018

INBOUND is arguably one of the most-watched, must-attend events in our current times. The event continues to attract an incredible audience around brilliant programming and content. Will Curran of Endless Events ( @itswillcurran ). HubSpot Blog. Everyone wants to go. Content is at the heart of everything they do.

Speakers 168

Speakers Planner Audience Booking 168

ADMEI

NOVEMBER 22, 2023

Instead, they rely on key touchpoints to decide how they feel about your brand — primarily, marketing and in-person events. Corporate events provide one of the most important opportunities for interaction with your target audience. A successful event strategy can lead to a successful company: it’s as simple as that.

Destination Management 193

Destination Management Vendor Events Advertising 193

Endless Events

MARCH 1, 2019

Lindsay is the CEO of Nifty Method Marketing & Events and the Vice President of Marketing & Partnerships at Pathable. Lindsay is a lively event professional armed with a very diverse background in the events industry and specializes in topics such as inbound and event marketing, attendee engagement , and so much more.

Meeting 184

Meeting Booking Attendee Marketing 184

Social Tables

SEPTEMBER 14, 2021

What is event engagement? Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. How can I tell if an event is engaging? Audience engagement during an event.

Social Media 176

Social Media Registration Virtual Events Audience 176

The MICE Blog

AUGUST 11, 2021

If you’ve followed me for long enough, you might know that I’m a big fan of Gary Vaynerchok, who has inspired me in many ways with respect to content marketing. I was thrilled to listen to his keynote, which was moderated by Cathy Song Novelli,SVP – Marketing & Communications at Hubilo, where he also took questions from the audience.

Trends 173

Trends Events Virtual Events Audience 173

Social Tables

OCTOBER 14, 2016

Whether your event has 50 or 5,000 attendees, we have three solid ways to engage your audience to ensure your guests have an unforgettable experience. According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of event marketing.

Audience 68

Audience Social Media B2C Networking 68

Conferences that Work

JANUARY 10, 2022

Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. Pandemic-induced smaller audiences engender hand-wringing. How can we get our old, big events back? Some respond by increasing their event marketing. What to do? Make the logo bigger. No related posts.

Meeting 147

Meeting Meeting Design Online Sponsors 147

Endless Events

DECEMBER 16, 2018

You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! Comment below and let us know!

Trends 239

Trends Events Technology Technology 239

Endless Events

JANUARY 2, 2019

You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! Comment below and let us know!

Booking 176

Booking Speakers Audience Technology 176

InEvent

JUNE 12, 2023

As digital experiences become increasingly commonplace, virtual event marketing is necessary for companies and organizations aiming to reach their intended audience. With numerous channels available, creating a successful virtual event marketing strategy requires careful planning and execution.

Virtual Events 52

Virtual Events Event Marketing Marketing Marketing 52