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That’s right – by reading insights shared by industry experts on their blogs, of course! After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. We’re bringing you 40 of the best event industry blogs from across the globe. Eventbrite.
We know how to build trust face to face at live events, but now, when everything is moving into the virtual world, we need to learn how to build trust online with our clients, supplier sponsors and other stakeholders. How does building trust online differ from building trust at face-to-face events? How do you build trust online? .
There are pros of both SEO and SEM, and the main similarity is that both require keyword research to determine what the target audience is searching for. Of course, part of the SEM process is about learning from your target audience and adjusting to their needs. Using an SEM Strategy. How to Learn from Potential Travelers Through SEM.
In this blog post, we explain what an event marketing strategy entails and explore various event marketing strategies, from the traditional singular annual events to the boundary-pushing community model. . Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience.
Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? Girls in Marketing is an online community example, dedicated to e-learning for women in marketing.
In this blog post, we will explore why you need to have follow-up meetings, followed by what to do during those meetings and how to organize them to get the greatest impact. Survey Your Audience To Get Post-Event Feedback. The fastest and easiest way to survey your audience is during the event itself. Onsite polls.
In a world where TikTok reigns, audiences simply don’t have the interest or bandwidth to stick with you for your 60-minute state of the union address. Instead, your opportunity is to figure out how to use, and embed the right tools of engagement to keep your audience riveted, attentive, curious and ready for more. Jason Thomson.
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Understand your audience.
Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. So let’s give your audience what they want. Create an Event Community Online communities are virtual spaces that bring like-minded people together. What made your audience fall in love with your brand?
According to a survey from Wyzowl , people are watching online videos for an average of 16 hours per week. We also know that people are twice as likely to share something online if it includes video. . Whether they know the brand well or not, most online users are drawn to video content more than other mediums. Chromecast.
Email best practices such as segmenting lists, tracking key metrics and using an email verifier tool to reach as much of your audience as possible is a great way to reach maximum return on investment. This can include your blog, website, email campaigns and more. Paid media refers to marketing content you purchase, such as online ads.
After a promising but brief return to in-person-only events in the spring, the Delta and Omicron variants forced many event organizers to renavigate a hybrid event landscape to engage both digital and physical audiences. Even as their hybrid events remain a work in progress, many organizers now see their long-tail potential. KiKi L’Italien.
NFTs represent art, videos, music and even real-word assets, bought and sold online, usually using crypto. First, create a synergy between the NFT and their audiences that aligns with their roadmap. Read More : Winning at Maximizing Virtual Audience Engagement: 10 Fun Ideas from Dahlia El Gazzar.
For this blog, we’re examining how to establish your personal brand and why it’s important for nearly everyone these days. I started a fashion blog back in high school (15 years ago!). If you’re a business, your customers are searching for you online too. A smaller, more engaged audience is often better than going too broad.
Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Gain the trust of your audience by learning the ropes and getting an event planning certification. Subscribe to our blog !
One of the top influencers for the industry was TED which forever changed the speaker-audience format worldwide. And if you want to keep up and be on the top of trends, subscribe to our blog and get new insights delivered regularly to your inbox. Q&A sessions at conferences are a great way to keep your audience engaged.
Engaging content inspires shares, comments, and discussions, fostering a vibrant online community around your destination. Diverse Storytelling User-generated content comes in various formats: photos, videos, reviews, and blog posts, catering to different traveler preferences (CrowdRiff). Integrate seamlessly.
This is especially true if your main audienceonline are based in Europe. If you want to read and hear more about event marketing, why not to subscribe to our blog ? From human threats to natural disasters, event professionals are responsible for their audiences safety. Inbound Marketing: Are You Doing It Right?
Know your audience. Make sure it stays true to audience needs. If infections spike and you need to cancel your in-person event, you’ll still have valuable digital content to share with your audience. A good hybrid strategy also expands audience reach and event lifecycle. How do you keep virtual audiences engaged?
“So, it made me start pondering how do I identify and what is my online branding? Hey, we have a new blog post out. And I’m actually going to rethink how I’m going to present myself online for 2020. And they say, I don’t really read any blogs, I just follow specific accounts on social media.
So literally it infamous for having hundreds of country flags being out in the audience. And watching things like Tomorrowland 2020 get a million people to watch their festival online changes so much” Getting With The Program. And of course, hundreds of thousands of people being in front of the main stage.
Learning how to design a booth for an exhibition helps DMCs maximize their presence at trade shows and connect with the right audience. 4 Strategies to Elevate Your Trade Show Exhibition Booth ROI Prepare with your audience in mind. There are many benefits of trade shows for professionals in the meetings and events industry.
Instead of speaking to your audience, you’re joining hands with them. According to statistics from Status Labs , 79% of online users said they trust online reviews a much as recommendations from friends or family members. Gain Key Audience Insights. Social media stats can tell you a lot about your target audience.
This blog post explores why your event budgets will need to increase in 2023 and where to allocate that extra money. . Audiences have grown accustomed to a better standard in live streaming and consuming event content online. Wouldn’t you agree that you need high-quality footage that will attract your audience?
In this blog post, we explore how to set up event registration and mention exciting features that will take your event to the next level. Consider adding the following features to your payment options: deposit structure : attendees put down a deposit at online registration, discount codes : coupons or special offers.
The Association for the Sciences of Limnology and Oceanography (ASLO) has published some useful lessons learned from organizing six online scientific meetings during the COVID-19 pandemic. Online meetings improve access and attendance. Online events make it easier for them to attend. Online platforms and tools used.
Learning how to design a booth for an exhibition helps DMCs maximize their presence at trade shows and connect with the right audience. 4 Strategies to Elevate Your Trade Show Exhibition Booth ROI Prepare with your audience in mind. There are many benefits of trade shows for professionals in the meetings and events industry.
I built out the website, started doing all the blogging, and started incorporating digital video in the year 2000. But at the end of the day, if you don’t have the environment and the technology for your audience, you’re not going to succeed,” he adds. What are your goals and who is your audience?
Create blog posts or video content covering fun things to do in the city, the best eating places, or what to expect while they’re here. Companies should ensure they know their target audience — and how traveler demographics change throughout the year. What does this mean for regional destinations when people are vacationing nearby?
So this week, Shaina is here to share her best tips on how to repurpose your audio and blog content into video content. We are going to talk about how to turn your blog and audio into video, and we are going to tell you best practices and all of that fun stuff here for all of the different social media platforms. Let’s Talk Time!
Pick your best presentations and put them online.” I can’t listen to it” Addressing Your Audience. When you’re a speaker in a virtual event, you have to make sure you acknowledge your audience. I’m talking to people about, “Maybe you need to cut out more content. How can we go virtual?”
No – the magic of events lies in the overall experience your audience has. And what he’s noticed is a serious lack of audience engagement. In his blog post, Creating Engaging Conferences Your Attendees Will Love , he explains that content alone is not enough to make an event a success.
Providing a platform for ongoing communication, such as a dedicated online community or newsletter, can help keep the event relevant throughout the year. You can take a similar approach here with roundtables, online communities, newsletters and more. Check the blog for more insights on the industry.
Having your information readily available on your site, blog or social channels makes it easier for your attendees to locate your information. It also allows them to share your updates, event information and connect with others all over the world, building your audience and reach for your events while increasing engagement.
Target audience. A total of 174 people took part in the event, including 54 online. Online event component. Opportunities for online participants to ask presenters questions in real time, which enriched the conversation. Online streaming allowed remote speakers to give their talk virtually. Event format.
“And so I think that as we do more remote presentations and have more hybrid presenters and hybrid audiences, and purely online events, this ability to remote control without having to have someone there really holds a lot of appeal, not only in the COVID world but also in the post COVID world”, says Brandt.
Audience Targeting Digital marketing offers a more targeted approach to reaching potential voters, allowing campaigns to tailor their messaging based on demographics, interests, and behaviors. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics.
Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. Influencers have a strong understanding of their audience. An Influencer is someone who has a presence online and social who has a certain number of followings. You WANT to check these out!
In the past 18 months, we’ve seen a rapid evolution of virtual events regarding event technology platforms and online experiences. It had world-class online entertainment by Drag Taste, prominent industry and non-industry speakers, with the headline speaker Gary Vaynerchuk. To hook and WOW audiences.’ .
Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight.
By prioritizing accessibility, DMCs can create meaningful experiences for a broader audience, enhancing customer satisfaction and bringing repeat guests who feel cared for at every step. Destination Philly AC ensured every guest was cared for from start to finish.
Drag Taste’s ‘Sangria and Secrets’ is considered the world’s number one online experience. We created the “Sangria and Secrets with Drag Taste’” experience, for corporate and public, which today is the number one online interactive experience globally. And now, we have created six online experiences.
Bridging the gap between the virtual and real-world, KiKi is driven by bringing people together, speaking to audiences about developing community and trust so that more people can unite to make our world a better place. You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!
It offered both online and offline audiences a theoretical and practical glimpse into the world of mixed reality using virtual reality (VR). So, I will share it in two blog articles with you, starting with part one here and the second part to follow shortly. Online and offline. Pretty scary but exciting.’. ‘We
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