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And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporate events and conferences. Planners can even plan on going completely paperless. Event Technology Provides Analytics & Data.
Most planners didn’t even hear of them prior to 2020! Depending on the venue and the size of in-person and virtual audiences , these experiences can take many forms. The rest of the audience tunes in virtually. For the last two years, virtual audience expectations have been consistently rising.
This blog post explores how event managers can track their attendees and the most significant benefits of attendee tracking. That’s why it’s important for event planners to understand what drives them and why. Planners can use Bluetooth Low Energy and RFID technology to create heat maps. MEASURING AUDIENCE ENGAGEMENT.
If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution. This blog post is by no means an act of fortune-telling; it’s based on current event trends and innovation.
Its about investing in success, building something memorable, something that resonates with your audience long after the event is over. And remember, to create something truly remarkable, you need more than just an event planner; you need an Event Architect a DMC.
Audience engagement plays a significant role in the success of any event. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Expert event planners and organizers understand that choosing the right audience engagement strategies can make or break an event.
They go over the recent changes in the events industry, ROI metrics, diversity and inclusivity, sustainability, and her favorite resources for event planners. “Event planners are realizing that they need to evolve to be event marketers. ” And last but not least, virtual audience engagement.
One powerful way is with top-tier event planner website design. A great website shows off your best work, targets your perfect audience, and tells a story about you and your business. With that being the case, we gathered some of the industry’s top examples of event planner website design.
Event planners are often too busy with the actual event to even worry about what will happen next. Video has always been a powerful marketing device for event planners, but now that pretty much every event session takes place in this format, planners should spend some extra time considering how much value can be extracted from it.
Event platforms can be an event planner’s best friend. They have become the building block of a modern event strategy because they offer continuous audience engagement and help event planners measure event ROI in new, better ways. Not only is event planning somewhat of an art form, it can now also be a science!
When most people say it, they’re thinking about the deliverable, whether it be a blog post, webinar presentation or your session within an event,” Haddix said. As the content creator for Cvent, Haddix admits she thinks differently from the event planner, which makes collaboration and communication crucial.
Now that virtual events are fairly normalized, it’s never been easier to access a global audience. After the pandemic hit us, event planners had no choice but to make an unprecedented pivot to virtual events. It’s not just the attendee who saves some money, it’s also the event planner. Yes, you read that right.
Read More : What Do NFTs and the Metaverse Offer Planners? First, create a synergy between the NFT and their audiences that aligns with their roadmap. Read More : Winning at Maximizing Virtual Audience Engagement: 10 Fun Ideas from Dahlia El Gazzar. There are two types of assets in economics—fungible and non-fungible.
After a promising but brief return to in-person-only events in the spring, the Delta and Omicron variants forced many event organizers to renavigate a hybrid event landscape to engage both digital and physical audiences. L’Italian cautions planners to avoid rushing to commit to a platform before a strategy is set. KiKi L’Italien.
Know your audience. Make sure it stays true to audience needs. If infections spike and you need to cancel your in-person event, you’ll still have valuable digital content to share with your audience. A good hybrid strategy also expands audience reach and event lifecycle. This is the question planners ask me the most.
In this blog post, we will explore why you need to have follow-up meetings, followed by what to do during those meetings and how to organize them to get the greatest impact. Survey Your Audience To Get Post-Event Feedback. The fastest and easiest way to survey your audience is during the event itself. Onsite polls.
This blog post explores why your event budgets will need to increase in 2023 and where to allocate that extra money. . Audiences have grown accustomed to a better standard in live streaming and consuming event content online. Wouldn’t you agree that you need high-quality footage that will attract your audience?
So let’s give your audience what they want. This includes value-based content like blogs and guides and engaging content like stories and memes. What made your audience fall in love with your brand? Why does your audience want to attend this event? People are aching for events. Ask yourself: Who are you?
This is a valuable skill, and it’s well worth developing for event planners. By imagining what it would be like to attend an event as a guest, event planners can design events that connect well with the intended audience. But how do event planners select the right personal touches that will speak to their guests?
Before they tackle the topic of the dos and don’ts of 2021, Karmen asks her guest to give the audience some insight into how he got into the events industry and how Hubilo started. You have a different type of audience. How can you engage audiences beyond just the content?” Let’s jump right in!
Phoenix is a great destination for corporate events because it has warm weather year-round, giving planners the option to move their events outdoors should there be a last-minute COVID-19 outbreak. Let your overarching event strategy and target audience be your guide. Others, however, are set away from downtown, in the desert. .
Why Personalization Drives Results Meeting planners and corporate event organizers face tremendous pressure to create memorable experiences. Sustainability as a Value Proposition Meeting planners view sustainability as a primary factor when planning events. Generic proposals no longer suffice in this environment.
So far on the blog, we’ve been discussing many topics related to virtual events. Our main goals here has been to educate planners everywhere on the subject – and make them realize just how cool and engaging virtual events can be. Ladies and gentlemen, it’s finally time we talk about virtual happy hour ideas.
I think the number one issue I hear from planners is, how do I drive engagement. Of course, everything depends on the size of the organization, how many exhibitors you have, the size of your audience, that determines how much you can charge,” says Erica. They want to be able to broadcast their content to a wider audience.”.
This blog post offers creative solutions that can be fun, engaging, and, most importantly, allow the shyest attendee to walk away with more connections than before they arrived at your event. As a former meeting planner who has received Ohio MPI’s Planner of the Year award twice, she brings a unique perspective to these blog posts.
Email best practices such as segmenting lists, tracking key metrics and using an email verifier tool to reach as much of your audience as possible is a great way to reach maximum return on investment. This can include your blog, website, email campaigns and more. Event planners often promote events that may not be entirely unique.
You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Safety at Events – What Every Event Planner Needs to Know. How To Engage Your Audience. You WANT to check these out! What has been your favorite episode so far?
We created a quick, 5-minute survey that we are using to collect event planner’s opinions about the future of events. We simply want to get a pulse on what event planners think about the state of events. We will be using some of this data for upcoming blog posts, so make sure your opinions are represented! 10-min read).
And many planners are looking to turn their in-person events into virtual events. “The most common thing I’m hearing a lot from planners right now is, “I don’t know what’s possible.” ” Why is not every single planner out there reaching out to the people that they know?
He provides an entrepreneurial approach to innovative systems and thinking, moving the needle with audiences on what they think, feel, know and do. You’re watching this recording of our event industry podcast episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person?
No – the magic of events lies in the overall experience your audience has. And what he’s noticed is a serious lack of audience engagement. In his blog post, Creating Engaging Conferences Your Attendees Will Love , he explains that content alone is not enough to make an event a success. That’s it.
From what you need to think about when planning, to budgeting and the top details event planners over look, plus how to make money off transportation! You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person?
Following are some tips from a veteran planner on writing the perfect event recap. Use them; it will help your posts reach a wider, engaged audience. Writing an event report can be fun and interesting because you get to take the most important things from the event and translate them into something valuable for the audience.
They will talk about what they have seen, where our industry is heading with tech and how we can continue to integrate more deeply and create better planner and participant experiences. We are bringing together arguably the best minds in the #eventtech and social spaces to talk all about the top event tech trends in 2019.
Could you have navigated it all without conferences, blog posts, presentations, surveys, or your peers? We used the content to create an event trends blog post too!) Based on an analysis of survey responses from 2,100+ planners, the infographic dives into the ins and outs of venue sourcing and the forces that drive sourcing behavior.
Knowing event technology trends — and adopting the most valuable ones — gives planners and venues the competitive advantage. Discover top event technology trends for planners and venues alike: 1. Through the rise of virtual events , planners have been able to extend their reach and scale their events to a wider audience.
So this week, Shaina is here to share her best tips on how to repurpose your audio and blog content into video content. I’m sure that you are because you’re an awesome event planner, but just a couple of tips on just the existing content that you should be creating. He knows that his audience loves this person.
This concept shapes everything from the type of music performed to the audience, venue, other event activities, and style of event decor and merchandise. If you can, speak to a few members of your target audience to double-check that the concept you’ve come up with is as exciting and engaging as you want it to be. Promote the concert.
Many businesses and event planners have already begun brainstorming how to implement ways they can make their events environmentally friendly. Creating sustainable events is key to being a responsible event planner. . As an event planner, it’s your role to make changes in the events you create. Start Planning.
Together their event department raises millions of dollars in sponsorships and create an event that crosses generational boundaries, uses creative ideas to engage their audience, all while meeting stakeholder objectives. Event Manager Blog. Today we are joined with a dynamic duo Samantha Vogel and Judy Payne of GameStop.
But don’t innovate just for the sake of audience engagement. Subscribe to our blog and get useful industry insights from top #eventprofs via our podcasts, articles and free webinars! Give Your Meeting Audience a Pleasant Surprise. Keep in mind that you also need to give exhibitors a good ROI. Let’s jump in!
Check out our blog on augmented ads here. Putting resources behind measures to protect guests’ personal and financial information will help build trust and protect your hotel’s reputation, especially among meeting and event planners, an all-important B2B audience. Want to augment your AR knowledge?
Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Gain the trust of your audience by learning the ropes and getting an event planning certification. Subscribe to our blog !
Expert planners know that event engagement is vital to an event’s initial success, as well as the success of potential future events. Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees.
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