The MICE Blog

JULY 26, 2021

To hook and WOW audiences.’ . Hubilo creates experiences that are unique to virtual audiences. Today, webinars are a highly powerful marketing tactic that many marketers across the world use to foster connection with prospects, audiences and their employees.’. Vaibhav continued, ‘Today, we have evolved.

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Gavel International

MAY 24, 2022

Reading Time: 8 minutes Cold Prospecting (Part 1 of 3). Prospecting is, of course, necessary for organizations to find new business. However, prospecting is hard work. In fact, nearly half (42%) of sales professionals state that prospecting is the most challenging part of their job. (1) 13) Ponder this for a moment.

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The Abbi Agency

DECEMBER 2, 2021

Once you’re up and running, you need to actively market your small business to get in front of more prospective customers, make more sales, and boost your bottom line. In order to market your business effectively, there’s one crucial thing you need to understand: your audience. Or an image for a blog post. You aren’t alone.

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Motivation Excellence

AUGUST 22, 2019

And a user-friendly, feature-rich database lets you provide valuable information to customers, prospects and others with ease. While new content keeps your site fresh, updating existing articles and blog posts is a good engagement tool as well. Get email subscribers by guest blogging. Update your content.

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Social Media Automation Trade Show Booking 130

Convene by PCMA

FEBRUARY 13, 2023

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.

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Convene by PCMA

JANUARY 19, 2023

We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I Event marketers can make the process easier by simply using the tools that are at their fingertips — speaker-generated session teasers, exhibitor product previews, blogs written by board members, attendee testimonials, and more.

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Bizzaboo

AUGUST 22, 2022

It’s taking a sweeping approach to user engagement, marketing, and lead nurturing by leveraging various channels, platforms, devices, and formats to reach your audience. Extending event content into other formats — such as blog articles, videos, or podcasts — helps create additional learning resources. Extend Your Audience Reach .

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The Abbi Agency

JANUARY 31, 2023

In this blog, we’ll be going over everything you could ever need to know about the basics of web analytics and why they matter, and also why Google is making the switch from UA to GA4. For more delicious tidbits of knowledge, head on over to the rest of our blog and see what’s cooking! Web Analytics— What Are They Good For?

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The Abbi Agency

JANUARY 31, 2023

In this blog, we’ll be going over everything you could ever need to know about the basics of web analytics and why they matter, and also why Google is making the switch from UA to GA4. For more delicious tidbits of knowledge, head on over to the rest of our blog and see what’s cooking! Web Analytics— What Are They Good For?

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Website SEO Public Relations Platform 26

Bizzaboo

SEPTEMBER 5, 2023

Event promotion is the art and science of elevating an event’s visibility and appeal to a target audience. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Or, create an infographic featuring the specifics about the last event to help prospective attendees get buy-in to attend.

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The MICE Blog

NOVEMBER 17, 2022

Since 1989, SAP has traditionally held a single, annual customer event where our customers, partners, prospects, and influencers travel from around the world to a single venue to connect in person with SAP and each other. We’ve also refined the target audience to focus on business decision-makers, helping us to.

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Stova

APRIL 25, 2024

Warm leads are those who have actively opted in to receive your emails, allowing you to reach your audience directly. When you personalize the email marketing campaign for each prospect, you speak to them and their needs. Segment Segmenting your audience is a powerful way to ensure your email marketing reaches the right people.

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Marketing Marketing Social Media Audience 105

Convene by PCMA

JUNE 25, 2023

The webinar moderator did not delve further into the reasons behind the low rate of adoption among the audience members, but the invited speakers — event professionals who are using generative AI regularly — mentioned one significant factor: time. My prompt request was for a blog post of approximately 1,000 words.

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DCI

AUGUST 11, 2022

If you’re reading this blog post – online – surely you already know that the internet is, you know, here. Digital advertising works because it creates new opportunities for destinations, connecting them to audiences in more engaging and efficient ways. It’s so much more than banner ads on a website.

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Social Tables

APRIL 16, 2019

Could you have navigated it all without conferences, blog posts, presentations, surveys, or your peers? We used the content to create an event trends blog post too!) Keep your audience on their toes – Build in plenty of surprises that will disrupt audience expectations and capture attention. Don’t want to watch?

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Bizzaboo

APRIL 16, 2023

Generating Leads Events are the perfect place to meet new business prospects and capture leads. By demonstrating products and services to a captive audience, you can connect with them more personally. Instead of reading blog posts or seeing a commercial, potential buyers will memorably experience your products.

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Retreat Trade Show Events Prospect 104

Motivation Excellence

JUNE 15, 2024

The personal motivation for these channel partners has become to always qualify for the next event, and for some, to move up the ranks within the attendee audience to capture top-performance awards. They sought an engaging and self-funded travel incentive to reward their loyal customers and attract preferred prospects.

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Bizzaboo

JUNE 21, 2023

These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved. Example : Someone visits your blog, visits your event website, and then attends an event. In this case, 100% of the credit goes to whatever blog article brought that person to your website.

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Stova

JUNE 30, 2023

This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable. Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience.

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Registration Marketing Marketing Social Media 52

Solimar International

MAY 23, 2022

Digital marketing brings a destination’s products and services to an audience anywhere in the world. Whether prospecting for new visitors using social media campaigns , or launching a paid search campaign, a destination can expand its presence beyond its immediate geographical vicinity. Focused targeting. Improved measurability.

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Bizzaboo

AUGUST 7, 2022

These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved. of Prospects Added to Database. # of Prospects Added to Pipeline. # Example : Someone visits your blog, visits your event website, and then attends an event. Increase Website Traffic. #

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Event Marketing Marketing Marketing Events 98

Bizzaboo

SEPTEMBER 26, 2022

Following up with all prospects. To do this, segment your audience into groups of like-minded individuals. This content can come in all shapes and sizes, including blogs, videos, slideshows, and infographics. Thanking attendees for participating. Adding tons of people to the marketing newsletter. Sharing presentation materials.

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Stova

MAY 11, 2023

The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Analyze the crowd, size of the qualified audience, and estimated cost per qualified attendee. Finally, based on your research, create a list of trade shows that best fit your marketing goals, budget, and target audience.

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Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. These goals include increasing brand awareness, engaging with target audiences, generating leads, and fostering customer loyalty.

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Event Marketing Marketing Marketing Social Media 98

Social Tables

DECEMBER 1, 2021

In this blog post, we’re going to walk you through how to promote an event on Facebook from start to finish. Optimize your event page to reach the largest audience. Create conversations, post relevant content, and engage with user activity to continue growing the event’s audience. . and then invite, invite, invite!

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Promotion Social Media Vendor Audience 88

Social Tables

MARCH 14, 2024

Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. It includes marketing that uses digital technologies to promote your brand and connect with audience members. Know your audience Who is your event tailored to?

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Marketing Marketing Social Media Advertising 78

Stova

FEBRUARY 15, 2024

That’s why we created this blog post highlighting four trends driving our industry forward. You’ll discover: Sure-fire tips for packages to endear your sponsors to attendees Innovative tools that make it easy for prospective partners to say YES! Add value with hyper-personalization. Ideas and inspiration come in second at 82%.

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Sponsors Prospect Automation Trade Show 59

Stova

MARCH 16, 2023

The Complete Guide to Event Audience Engagement The meeting and event industry is constantly changing as improvements in technology make it easier for planners to engage with attendees. Getting Started While event goals vary by type of event, audience profile, and other factors there are enough common elements to provide a basic roadmap.

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Bizzaboo

MAY 20, 2024

Place sponsor branding on interactive social media challenges or campaigns to encourage audience participation while amplifying sponsor messaging and fostering community engagement and brand advocacy. These incentive ideas enable sponsors to captivate audiences, generate buzz, and leave a lasting impression.

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Maritz Global Events

DECEMBER 18, 2019

How many times have you spoken to an audience like ours? Once identified, eliminate all other prospects from the list. This action will help you develop a content-rich conference for your target audience. The post 7 Tips to Stop Attendee Churn in its Tracks appeared first on Experient: Event Industry Blog.

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Eventtia

SEPTEMBER 9, 2022

This is because social media dominates news consumption among millennial and Gen Z audiences. Listing your event on these websites connects you with your target audiences. The platform’s algorithms get your event ads to the right audience, and when users show interest, Facebook shares that event with their friends.

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Social Media SEO Public Relations Events 62

Bizzaboo

NOVEMBER 7, 2022

Your event strategy should cover the types of events you want to put on, the tools in your event tech stack, the audiences you want to engage, and the metrics you’ll track to gauge event success. Is your strategy ready for what audiences expect in 2023? Educating prospects. Decide What Audience Engagement Looks Like.

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Stova

FEBRUARY 14, 2025

Its quite another to develop fully data-led strategies for understanding and addressing an audiences needs throughout their lifecycle. For example, a simple way to segment your prospects is in terms of where they fall on a marketing funnel. Outreach at this stage generally focuses on audiences that arent yours already.

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Gavel International

APRIL 17, 2023

Here are five proven high-growth sales strategies to attract more qualified prospects and win new customers. But considering both the marketing department and sales team are trying to appeal to the same prospects, it makes sense for sales teams to leverage buyer personas, as well.

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Bizzaboo

AUGUST 4, 2023

B2B event marketing involves organizing and participating in events specifically targeted at other businesses, prospects, professionals, and customers. Identify Your Target Audience and Goals Every successful B2B event marketing strategy begins with clearly understanding the target audience and the specific goals you hope to achieve.

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Eventtia

OCTOBER 31, 2022

For any business, large or small, the exhibition and trade show scene is the perfect opportunity to generate brand awareness and meet prospective customers. However, capturing the attention of your target audience starts long before the trade show starts. It begins with the design of your exhibit booth. Decide on the booth size.

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Stova

JULY 19, 2024

Successful event communications is the gravity that pulls prospective attendees through your registration process. Tool #2: Event email marketing attracts the right audience. Show prospects your emails are well worth opening before asking them to register. Determine which audience segments are most engaged (or not).

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