This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
While they are typically more expensive than in-person events, there are also many ways event planners can save money with a hybrid event and see a higher event ROI. When it comes to hybrid event budgets, let the audience and event goals be your guide. Hybrid Event Budgets: How Much?
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. Great book, I still recommend it to everybody.”
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
It’s also a sign of a returned confidence in event planning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. Hold your event in the daylight hours or outside venues (and get an extra point for COVID compliance).
Do you think it’s important to provide this feature to your audience? They’re the ones who will have to keep a virtual audience engaged when there are so many other things they could be doing instead. Engagement will be the word to live by when it comes to your virtual event. Would this be of interest to you?
The emphasis was on real-world solutions through Cvent’s Attendee Hub that enables digital engagement before, during and after the in-person live event and integrates the content for virtual and post-eventaudiences. Read More : Hybrid Events: What Cvent Says You Need to Know. A Mixed Future Predicted. “We
2022 is in the books, folks. Event planners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends. Simple, right?
“Virtual events have added layers of data, which have been rarely capitalized on in the past,” says Marco Giberti, founder and CEO of Vesuvio Ventures and co-author of Reinventing Live: The Always-On Future of Events , a book penned during the pandemic.
Check out the epic resources mentioned in this episode: Intentional Event Design Our Professional Opportunity by Tahira Endean (Book). Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain (Book). Diversity in Events. Picking The Perfect Event Venue. How Is Your Event App Security.
Visit San Antonio President and CEO Mark Anderson with Smart Meetings VP JT Long Reposite’s AI Matching technology pairs planner RFPs with the best-fit suppliers based on geography, group size, event dates, target audience and other user preferences.
Planners want someone that enjoys their brand, loves to incorporate technology, is full of charisma, and knows how to work an audience. To really engage the audience you’ll need to find someone that appeals to them and can provide a unique feel to your event. Conference Speaker Must-Haves. They Tell a Story. They are Tech-Savvy.
However, the fact that event attendance may be down doesn’t mean eventmarketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .
Last week, these activities included finishing a puzzle, watching Schitt’s Creek on Netflix, staring out my window, reading various books (Emma, Ready Player One, and now Little Fires Everywhere), and perfecting my skincare routine. How to Measure EventMarketing Success. And that’s about it. No profound thoughts.
Breaking down eventmarketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Starting with early bird registration offers, successful event planners generate buzz and accelerate sales in the earliest stages of the event.
In this episode of #EventIcons our hosts Will Curran, Brandt Krueger, Tahira Endean, and Alex Plaxen will share all about their favorite tools for event profs. Our hosts will fill you in on their favorite episodes of the year, books, podcasts, apps, tech gadgets and so much more! This is all for you! BrandtKrueger Click To Tweet.
Then, slide in some brain-churning keynotes that gives your audience valuable takeaways. That should be enough to create a truly remarkable event. To cement your event in your participant’s minds, why not take our free audience engagement webinar as well? This Year’s Event Statistics.
You need to keep your audience excited and on their toes. These days your viewers aren't just a passive audience anymore. Responsiveness is also a must if you want to engage your audiences. Amp Up Your Event with User-Generated Content. These days your viewers aren’t just a passive audience anymore.
He became famous when he and friends asked themselves the question now immortalized in his book and then set out in a purple bus to make the 100 items on their epic bucket list into reality—including playing basketball with President Barack Obama and producing a television show—via a combination of persistence and taking moon shots.
Create a Solid Agenda and Speaker List What’s going to happen at your event? Even if it’s a small get-together, it’s best to have a schedule of events. Give your attendees a clear agenda on your eventbooking page. Pharma events aim to position your brand as an industry leader.
Why authenticity matters in marketing a purpose-driven event. How to use the event’s purpose to fuel the structure. Why you need to track audience engagement with your event’s ‘why’. The challenges of planning events with a firm ‘why’. Benefits of planning a purpose-driven event.
Lindsay is the CEO of Nifty Method Marketing & Events and the Vice President of Marketing & Partnerships at Pathable. Lindsay is a lively event professional armed with a very diverse background in the events industry and specializes in topics such as inbound and eventmarketing, attendee engagement , and so much more.
Imagine this: you’re busy planning your next big event. You have all your ducks in a row: awesome venue booked, killer catering secured and tickets to your event are sold out. Whether your event has 50 or 5,000 attendees, we have three solid ways to engage your audience to ensure your guests have an unforgettable experience.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Virtual Event Trend: A Continued Focus on Sustainability.
Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. The definition of a hybrid event is pretty self-explanatory: it is an event that is hosted both as an in-person event in a physical venue and over the internet (i.e.,
INBOUND is arguably one of the most-watched, must-attend events in our current times. The event continues to attract an incredible audience around brilliant programming and content. Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead (Book). Everyone wants to go.
You can create your own checklist template in Microsoft® Word® or find a template from a book on professional event coordination. You can also use a free online app, such as Asana or Podio , that allows you to design your own process and work collaboratively with your event staff. Event Goal. Build your event budget.
who gave webinar participants a whirlwind tour of his latest book, Magic Words (same subtitle as the webinar). Convene has written about Berger , a marketing professor at the University of Pennsylvania’s Wharton School of Business, before. It’s more that I’m a big fan of bestselling author, Jonah Berger, Ph.D.,
The 2016 Experiential Marketing Content Report states “Seventy-two percent of consumers say they positively view brands that provide quality event content opportunities and experiences. A larger percentage of consumers (74%) say engaging with branded eventmarketing experiences makes them more likely to buy the products being promoted.”
Confirm event policies for your desired host location, as they may require obtaining a license or permit for certain activities, such as serving alcohol, installing temporary lighting, playing live music, or booking performance artists. Food and beverage (F&B) suppliers play a significant role in most events.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing.
Email marketing campaigns are the best way to stay in contact with your warm leads. Warm leads are those who have actively opted in to receive your emails, allowing you to reach your audience directly. It’s even more important now to gather this data from your in-person events.
And now for the main topic in the episode below, cyber security at events! You know when you are playing a video on your Bus and your passengers are like a captive audience for the advertisement. Transportation can be a really useful tool for advertisement. EventTrans Click To Tweet. Emergency planning is really important.
Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. As in-person events regain dominance — 80.4% This guide will help you understand audience engagement strategies from every angle, how to implement engagement efforts, and how to measure engagement accurately.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Discover 5 event planner marketing strategies you need to know: 1. No business can be successful without a clear target audience to serve. In event planning, this means determining the types of events that you can produce most successfully, as well as the clients that you can produce them for. Find your niche.
Being versed in both the technical aspects and common vernacular of virtual meetings will make your planning experience more seamless, and also make your next event more successful. These questions are then displayed to the audience, the presenter, or both. They are internally facing and include an audience of internal representatives.
From valet parking to hybrid event technology , the most memorable venues provide products and services that set them apart. Attendee experience Hosting event after event at traditional conference centers can get a little boring. Event organizers seek out unconventional venues for many reasons.
In addition to offering a first-timer orientation at your event, like this one at PCMA EduCon 2023, create and facilitate design-your-day sessions each morning. Whatever Media Group) In his book, The Paradox of Choice , author Barry Schwartz writes: “Learning to choose is hard. Learning to choose well is harder.
It’s easy to get excited about sourcing speakers, finding sponsors, and booking your venue, but you can’t overlook an often-forgotten component of event planning: event branding. . Event branding is a must if you want tangible results from your event. You’re in the throes of planning your biggest bash of the year.
We used the content to create an event trends blog post too!) 3 Big Takeaways Unique venues will be all the rage – A whopping majority (92.3%) of event professionals believe that meetings are more likely to be booked outside of a hotel than ever. Looking for an eventmarketing ppt?
Plus, you can choose from more than 25 premium music playlists to provide an energetic backdrop and match the tone of your event. Jublia: Data-driven Audience Networking. Jublia is the first networking platform focusing on audience engagement through a data-driven process. Not sure twine can handle your virtual audience size?
Using these channels, you can keep conversations focused on specific topics, tracks, or personas while allowing attendees to discuss distinct topics during live sessions and get the most out of your event. Audience Reactions According to Bizzabo data , 52.9% Just 39% of solutions include this feature, according to Skift Meetings.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content