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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t. Without proper measurement, it’s impossible to determine which marketing efforts drive bookings and which merely consume resources.

Proposal 130
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Canadian Tariffs Triggering Reputation Tarnish for U.S. Destinations

Smart Meetings

Visit California brought representatives from around the world to Los Angeles for Outlook Forum last week to hear what the prospects for travel to the Golden State are from all corners of the globe. Many have already booked all their 2025 trips and Californias blend of nature, culture and adventure offers multi-generational appeal.

Trends 244
MICE professionals

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Key Takeaways: Advance Travel’s Midwest Team and Mackinac Island Tourism

Advanced Travel and Tourism

vacations a year, leaving behind data points that help us predict and intercept their travel preferences. Mobile phones, word of mouth, and search are key for reaching prospective travelers, but search has changed enormously over the past 24 months. Regarding new audiences, A/B testing informs the destination on finding the right ones.

Tourism 130
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How to Produce a Stand-Out Experience

Smart Meetings

One particularly overlooked communication channel is the dynamic hold screens that are displayed to the audience before the event begins each day or in between sessions. The marketing team wants big corporate logos so they can show them to prospective attendees in hopes of impressing them with the quality of other people attending the event.

Speakers 299
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3 Ideas Worth Stealing from Day 2 of PCMA Convening Leaders

Smart Meetings

Date Your Prospective Attendees. Hear a quick clip of his thoughts on building the best audience for you! Here are some ideas from day two that you can steal. More : 2 Ideas Worth Stealing from Day 1 of PCMA Convening Leaders. We were lucky enough to have the incomparable @ThisIsSethBlog on our main stage to open #PCMACL today.

Prospect 252
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How to Move a 2,000-Person Expo to an MLB Stadium in 3 Months

Smart Meetings

We had all the hotel blocks booked and had already moved the event twice due to Covid-19. She said, “This isn’t ideal, but, I have a captive audience of customers and suppliers that want to meet. There was no way we were going to move it again. Changing the date or city was not an option.

Sponsors 290
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Is Travel Sentiment Shifting Among Higher Gas Prices & Inflation?

Advanced Travel and Tourism

We all saw travel decrease dramatically in 2020 as flights and bookings were canceled due to COVID-19. However, even though domestic flights have increased so far for 2022, bookings have decreased by 2.3 Higher fares seem to play a significant part in the booking deficit. percent per month , according to Adobe Analytics.

Travel 246