Dana Communications

AUGUST 20, 2024

They connect with a local travel influencer known for giving their audience authentic reviews and experiences. Within a few short months, the hotel is booked to capacity from this collaboration. Who is their audience? You want to ensure their target audience is aligned with yours. What’s their reputation?

Social Media 246

Social Media Audience Media Communications 246

Endless Events

FEBRUARY 14, 2023

2022 is in the books, folks. You only have to book one venue and deal with one set of dates. You only get to see your audience once a year and need to make an impression to move the needle. As a brand, it also gives you a place to gather information on your target audience. So, what can we expect in the new year?

Trends 320

Trends Events Planner Event Technology 320

Smart Meetings

JUNE 15, 2024

Visit San Antonio President and CEO Mark Anderson with Smart Meetings VP JT Long Reposite’s AI Matching technology pairs planner RFPs with the best-fit suppliers based on geography, group size, event dates, target audience and other user preferences. Cvent Essentials allows anyone to spin up simple meetings at scale.

Registration 264

Registration Meeting Proposal Trade Show 264

Endless Events

AUGUST 23, 2019

If you want your audience to stay engaged it’s imperative your presentations don’t suck! Video content is a great way to capture your audience’s attention. With a good presentation, stories can captivate your audience and keep their attention like nothing else. This is not a good way to engage with the audience.

Speakers 246

Speakers Audience Rehearsal Conference 246

Advanced Travel and Tourism

SEPTEMBER 18, 2024

In the travel and tourism industry, identifying the right keywords is essential to ensure your website appears in search results when potential tourists are planning their trips. Using these tools, you can compile a list of relevant keywords that align with your business goals and target audience.

SEO 245

SEO Tourism Tourism Travel 245

Leonardo

MARCH 16, 2022

Special offers are a key way to increase direct bookings, while showing off the unique experience you provide above and beyond the competition. . Convincing travelers to book with a discounted rate will fill up rooms but it will lower your ADR rely on discounts can impact your ADR. The winners will focus on people, not logos.”.

Website 98

Website Booking SEO Marketing 98

Endless Events

AUGUST 11, 2020

All of the exciting keynote sessions and, you guessed it, webinars about strategy and programs are still available at ON24’s website. Why not rip off a page from their book? It should then come as no surprise that Apple Special Events have been live-streamed to audiences all across the world pretty much since their inception.

Events 336

Events Production Conference Virtual Events 336

Leonardo

JANUARY 26, 2022

Most leisure travelers make their final decision on a hotel by visiting its website. Hotels that are part of a larger brand may not have a website to call their own but rather only have a page extension on their brand’s site. Solidify your digital identity with a fresh website. . A dated website will cost you bookings. .

Website 96

Website SEO Booking Social Media 96

Endless Events

SEPTEMBER 8, 2022

We’re talking about putting it on the front page of your website in a slider or a banner. Instead of booking one colossal event annually, that draws thousands of people, adopt a satellite sustainable event model. Offer a handful of events near areas where your audience lives. Take Your Event on the Road.

Sustainability 334

Sustainability Virtual Events Events Vendor 334

Endless Events

APRIL 10, 2020

If you record the whole thing and then make it available on your website and social media channels, people will keep coming back to it if they didn’t attend when it was happening. Do you think it’s important to provide this feature to your audience? How are you planning on nurturing your audience after the event is done?

Virtual Events 347

Virtual Events Production Meeting Registration 347

Endless Events

SEPTEMBER 22, 2021

Booking major venues and event entertainment is something that should be done as soon as possible. Other important vendors that need to be booked well ahead of your event include your AV team, entertainment, and speakers. Consider booking your AV team prior to your venue. Start by thinking of your target audience.

Vendor 334

Vendor Events Speakers Registration 334

Dana Communications

SEPTEMBER 19, 2023

Chatbots on your website and social media channels assist guests with common questions, provide recommendations and even allow them to directly book rooms. Guest Apps: Properties can increase engagement and satisfaction AND boost bookings with a flexible, functional app. The Latest Wi-Fi: What’s in a number?

Travel 245

Travel Travel Hospitality B2B 245

Smart Meetings

MAY 17, 2021

Communication channels include the event website, registration page, confirmation/welcome emails, pre-event instructions, event signage, nametags, programs and table tents. One particularly overlooked communication channel is the dynamic hold screens that are displayed to the audience before the event begins each day or in between sessions.

Speakers 299

Speakers Social Media Sponsors Communications 299

Advanced Travel and Tourism

JULY 12, 2022

We all saw travel decrease dramatically in 2020 as flights and bookings were canceled due to COVID-19. However, even though domestic flights have increased so far for 2022, bookings have decreased by 2.3 Higher fares seem to play a significant part in the booking deficit. percent per month , according to Adobe Analytics.

Travel 246

Travel Travel Social Media Booking 246

Endless Events

FEBRUARY 23, 2022

No – the magic of events lies in the overall experience your audience has. And what he’s noticed is a serious lack of audience engagement. Will, Brandt, and Mark will be talking about networking at events and audience engagement tactics that truly go a long way when creating engaging event experiences.

Networking 314

Networking Events Speakers Registration 314

Endless Events

MAY 23, 2018

More than ever we are seeing conference breakout sessions used to create a more personal feel that feeds off participation and involvement from the audience. Allowing choice results in more participation and higher levels of audience engagement because the audience is genuinely interested in the topic. Let’s jump in!

Conference 222

Conference Audience Networking Speakers 222

AltexSoft Travel

JULY 20, 2021

Hotels have been experiencing a surge of direct bookings during the pandemic. Yes, while the overall number of bookings dropped due to COVID-19, hotels’ brand.com websites became the third most popular booking channel , in some cases even surpassing Expedia traffic. Direct booking strategies for hotels.

Booking 98

Booking Social Media Website Audience 98

Smart Meetings

MARCH 7, 2022

Editor’s note : This guest article is excerpted from the book, Event Success: Maximizing the Business Impact of In-Person, Virtual, and Hybrid Experiences by Alon Alroy, Eran Ben-Shushan and Boaz Katz, which will be published by Wiley March 29. While Zoom fatigue is real and documented, we don’t hear about Netflix fatigue or ESPN fatigue.

Event Technology 264

Event Technology Technology Technology Events 264

Sojern

NOVEMBER 29, 2021

Whatever travel vertical you operate in, it’s important to have a high-quality website where travelers can find information and book directly. Virtually all ( 94% ) first impressions about your website are related to its design. There are no rules for what a business should do, but keep it focused on your audience.

Website 83

Website Booking Travel Travel 83

Sojern

NOVEMBER 29, 2021

Keeping a consistent brand experience helps build awareness of your business and instills trust in your brand, and this goes beyond just the branding on your website. Remember the importance of engaging with your audience on these channels. It’s great for staying top of mind as travelers narrow down preferences, and ultimately, book.

Website 83

Website Social Media Advertising Audience 83

Smart Meetings

NOVEMBER 5, 2018

Referring to her new book, The Gig is Up , Mizrahi characterized this marketplace shift as the “gig economy,” which is made up of project-based, on-demand services that can be provided by anyone, anywhere. Single media , in which a single story is delivered by a single media (a book, for instance). Are you attending?

Speakers 153

Speakers Meeting Booking Media 153

Endless Events

NOVEMBER 29, 2021

And even though we’re a reliable source, we advise you to never judge the book by its cover. A note to planners : Not the solution currently meant to manage onsite elements for your event, but offers the unique opportunity to incorporate Topia onsite at your event to connect the virtual audience. . And The Winners Are … 22.

Platform 334

Platform Registration Sponsors Events 334

Social Tables

APRIL 22, 2021

This concept shapes everything from the type of music performed to the audience, venue, other event activities, and style of event decor and merchandise. If you can, speak to a few members of your target audience to double-check that the concept you’ve come up with is as exciting and engaging as you want it to be.

Venue 200

Venue Audience Social Media Insurance 200

Social Tables

JUNE 17, 2021

No business can be successful without a clear target audience to serve. By knowing your ideal customer, you can determine the images to feature on your website, the social media channels to focus on, where to spend your advertising budget, and which event trends will be important for your business. Make your website a priority.

Planner 148

Planner Marketing Marketing Social Media 148

Social Tables

JULY 31, 2021

Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Early bird specials are typically available very early in the booking process and most discounts are between 10-25% off standard pricing. Types of early bird registration.

Registration 174

Registration Advertising Retail Events 174

Endless Events

AUGUST 17, 2018

Then, slide in some brain-churning keynotes that gives your audience valuable takeaways. To cement your event in your participant’s minds, why not take our free audience engagement webinar as well? Old keynotes no longer work for today’s audiences. That should be enough to create a truly remarkable event.

Conference 196

Conference Contracts Contracts B2B 196

Endless Events

OCTOBER 25, 2022

It’s easy to get excited about sourcing speakers, finding sponsors, and booking your venue, but you can’t overlook an often-forgotten component of event planning: event branding. . Website announcements. Planning allows you to account for different audience personas, customer journeys, and calls to action in your event promotions.

Events 194

Events Social Media Website Promotion 194

Sojern

JULY 27, 2021

Third-party cookies assist in tracking website visitors, collecting data, ad serving, retargeting, cross-site tracking, and most importantly, they help you drive direct bookings to your website. . Then, as that traveler visits other websites, you can target them using their hashed email instead of cookies. .

Marketing 112

Marketing Marketing Advertising Travel 112

Sojern

AUGUST 24, 2021

Hoteliers are acutely focused on reducing costs and driving more profitable bookings, desperately needing to fill their hotels with the highest-paying guests. For all these reasons, hoteliers find themselves at an inflection point with an impetus on driving travelers to their direct websites and converting more direct bookings.

Website 110

Website Booking Advertising Promotion 110

MeetingsNet

OCTOBER 1, 2021

Here are three things meeting planners can do to avoid uncomfortable, audience-deflating situations that originate from the podium. Check out the host’s brand and positioning statement on their firm’s website. The best hosts will want to get to know you and your audience as much as you want to get to know them.

Prospect 122

Prospect Audience Booking Website 122

Conferences that Work

DECEMBER 21, 2020

So good, it should be shared with a wider audience. 10 mins: Kristin shares some recent learnings from virtual events, and a quick overview of what’s in her book. Tools and techniques for engaging the audience. At what audience size do you find that “all mics open” breaks down? 10 mins: How did that go?

Panel 163

Panel Online Audience Virtual Events 163

AltexSoft Travel

FEBRUARY 19, 2020

Interestingly, in the era of flight aggregators and websites with massive hotel inventories, we still tend to trust our own instincts and dig for better and cheaper options. How convenient is our website? Usability metrics explain customer behavior on the website/app, user journey, etc. Visitor-to-Book. Look-to-Book.

Online 111

Online Travel Travel Website 111

AltexSoft Travel

MARCH 26, 2021

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. In the hospitality industry, it means that the hotels’ inventory, rates, and availability are pulled from their own websites and/or OTAs they work with and displayed in one place.

Hospitality 119

Hospitality Advertising Website Booking 119

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Dana Communications

SEPTEMBER 23, 2024

E-newsletters are a powerful way to communicate with your target audience. Make it relevant Opt-in for your e-newsletter should collect enough data to gain a clear picture of your audience, but not so much that it discourages form completion. This can be determined by what content performs best on your website.

Communications 130

Communications Communications Website Regulations 130

Bizzaboo

DECEMBER 18, 2022

Audience Reactions. Since you want to engage virtual attendees, it’s important to look for an event management system that offers unique features geared toward virtual audiences — like the ability to clap virtually during sessions. According to Bizzabo data , 52.9%

Management 123

Management Sponsors Registration Speakers 123

Endless Events

FEBRUARY 23, 2022

No – the magic of events lies in the overall experience your audience has. And what he’s noticed is a serious lack of audience engagement. Will, Brandt, and Mark will be talking about networking at events and audience engagement tactics that truly go a long way when creating engaging event experiences.

Networking 156

Networking Events Speakers Registration 156