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3 Ways Hospitality Can Win at Digital Marketing

Smart Meetings

Understand Your Target Audience: Who Are Meeting & Event Planners? Meeting and event planners are creative, detail-oriented professionals responsible for organizing everything from corporate conferences and trade shows to weddings and incentive travel.

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The Importance of Personalization and Targeting in Your Marketing

Dana Communications

Applying that same wisdom to your marketing efforts, you can’t push all offerings to all audiences. In a survey about attitudes toward personalization , 90% of respondents said “messages from companies that are not personally relevant are annoying” and 44% “are willing to switch to brands who better personalize marketing communications.”

Marketing 246
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5 Tips for Planning Franchise Conventions

Endless Events

For example, event sessions that are too long can be draining or exhausting for their audiences. In both instances, there’s a high chance that franchisees will walk away feeling talked at rather than communicated with. Pre-event communication, the event itself, post-event communications, and follow-up surveys should all be impactful.

Speakers 263
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Tips for Difficult Conversations from FICP22

Smart Meetings

After two years of not meeting, companies and audiences may have different goals and expectations so conferences that were previously produced as simple iterations on the previous years’ event must now be reinvented whole cloth. “Now Once the contract has been signed, the tough talk doesn’t stop. Tell a Story.

Insurance 245
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How Walmart and Sam’s Club ‘Connected Together’ at 2022 Associates Week

Smart Meetings

Editor’s Note : As part of Back Light, an ongoing series of looks behind the scenes at how events are being produced today, we asked Paula Mettler Marketing and communications manager with Leo Events to share a look at a recent production for a major retailer. corporate meeting into an experience reminiscent of an 8:00 p.m.

Retail 246
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Everything You Need To Know To Create Your Event Timeline

Endless Events

However, if you’re planning a corporate meeting, six months might be all you need. Start by thinking of your target audience. The better you know your audience the easier it will be to choose your marketing channels. . Create emergency & crisis communication plans. What about virtual event timelines ?

Vendor 334
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40 Outstanding Event Industry Blogs to Follow

Endless Events

It’s worth checking out if you’re looking for help attracting and engaging particular audiences or for tips on creating the right type of exhibition. For instance, the most recent volume is “All About Audiences” including how to attract new ones. Connect Association. Creators of Q&A and polling platform Sli.do