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Understand Your Target Audience: Who Are Meeting & Event Planners? To stand out, clearly communicate what makes your product or service unique. Your digital footprint often forms the first impression and a well-crafted digital marketing strategy can be the key to standing out in the crowded hospitality market.
Your message goes straight to your audience. Segment your audience by: Booking history Demographics (family vs. solo traveler) Interests (spa, golf, adventure) Focus on Mobile Optimization Over 60% of emails are opened on mobile devices. At Dana Communications, we dont just keep up with trends we lead the way.
But while you use those services a lot, do you really know how to engage your audience on social media? If you’re the type who wants to watch instead of reading below, jump into our free audience engagement webinar ! Further, incentivize the games with prizes and you’ll have your audience buzzing with excitement!
The September event brought destination marketers from Alaska to Texas to Riverside Hotel in Boise, Idaho, for networking, breakout sessions, a lesson in crisis communication and a taste (and a twirl) of downtown Boise’s booming Basque Cultural District. (If Top Trends Impacting Hospitality, Tourism and Events. Crisis Communication.
The media experts at Dana are constantly on the lookout for what’s new and next to promote our travel, tourism and hospitality clients. The Application of AI With the ability to match audience targeting and creative at the impression level, we’ve been reaching all-new levels of personalization. Let’s dive right in!
DeWitt suggests checking out the free National Network Hospitality page. Most have multiple impairments, and that includes the audience and the speakers. The industry is at the beginning of evaluating all the touchpoints from marketing and communications to the registration forms from an empathetic eye. Still have questions?
With decades of experience leading full-service properties and a passion for fostering meaningful relationship and driving growth in the hospitality industry, Levy will take the helm at the resort and lead it through its upcoming multi-million-dollar renovation. Wells takes on the role of social inclusion manager.
But how does the concept apply to the hospitality sector? Freed up to work from anywhere (WFA), these digital nomads are the tech-savvy, experience-driven guests hybrid hospitality was made for. The post What is Hybrid Hospitality? appeared first on Dana Communications. Contact Lynn Kaniper at 609.266.9187 ext.
Research over the past 10 years from various groups show that personalized marketing communications receive higher open rates and higher click-through rates than generic messages. These sources confirm that strategic retargeting and segmented marketing approaches do significantly improve conversion rates in the hospitality industry.
The purpose of most events is to communicate some message whether that be a new technology product or the latest finance program. Focused Hospitality . The overarching goal of hospitality is to give people a positive and memorable experience. Keep your Audience Engaged. Utilize a “Guide”. Out-of-the-box Entertainment .
Are you able to keep your audience’s private information secure before, during, and after the event? For many in the industry, connecting with audiences is something that happens only when an event is about to launch. As event professionals, we are responsible for the protection of our audience’s data.
She brings nearly 30 years of hospitality industry experience, throughout which she has been recognized for her leadership and industry knowledge. She holds a master’s degree in public and corporate communications. Swanson is promoted to the role of vice president of communications.
By offering a surprise perk, you communicate empathy for their needs and create a moment of stress relief. Real-World Examples of Effective Surprise Perks Hotels that successfully leverage surprise perks often think creatively about their audience.
Cybersecurity: The hospitality industry is a common target for cyber-attacks due to the large amount of personal data they collect and store. A survey found that 56% of hospitality IT leaders consider cybersecurity to be a top business concern. Want to go next level? Looking to gain a technological edge over your competitors?
Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Well, we’re here to unpack the platform’s positive impact on tourism and hospitality brands. appeared first on Dana Communications. Of course not! Reels is truly Instagram’s effort to jump on the bandwagon. (We
The already dominant player in the hospitality industry now had to gather several hotel flags – each with a unique brand identity and customer base – under a cohesive umbrella brand. appeared first on Dana Communications. Part of Something Bigger The world of mergers leads to the land of rebranding. Ready for a brand new start?
Annual conference center gathering in Durham addressed staffing, sustainability and collaboration A nine-year average drop in the age of the meeting/hospitality professional since the start of the pandemic translates into a loss of nine years of collective knowledge. I didn’t pick hospitality; it picked me,” said Candace Hemingway. “I
There’s a shortage of people in all aspects of hospitality , and audio-visual is included in that as well. The AV industry, whether that’s your in-house hotel AAV or even third-party production companies, is struggling to be fully staffed up as we start to reincorporate in-person audiences into our event strategies.”
Tourism Diversity Matters Executive Director Greg DeShields enthusiastically greeted the lunch crowd of 340 with a reminder that little things like saying “good afternoon” and “thank you” with emphasis are the basis of hospitality and business. Setting people up to feel as if they truly belong is a strategic advantage, DeShields explained.
The hospitality boom isn’t going anywhere. On the day of the event, you need to be ready to make your mark and engage your audience if you expect them to come back. Luckily, there are plenty of audience interaction tools popping up that can help you captivate attendees and get them involved. Better buckle up!
The Hospitality, Marketing Crossover In a previous Smart Meetings article , we touched on the connection between hospitality schools and marketing schools. As a hospitality major, it would’ve been amazing to have been offered marketing classes. That way, I know how to best market an event to reach the most audience.”
Smart Woman Summit kicks off the next year for Smart Women in Meetings with empowerment and thoughtful conversations When leaders come together to tackle the biggest challenges in the hospitality meetings industry. Not all employees communicate the same way, receive information the same way nor do they interact socially in the same way.
Editor’s Note : As part of Back Light, an ongoing series of looks behind the scenes at how events are being produced today, we asked Paula Mettler Marketing and communications manager with Leo Events to share a look at a recent production for a major retailer. Celebration events include nightly concerts and surprise celebrity appearances.
A: What drove me to this was really my passion of travel and culture and cross-cultural communication. Q: Have you seen a shift in attitudes from meeting professionals and corporate groups regarding cannabis hospitality? This audience grew up with a lot less stigmatized lens when it came to cannabis consumption.
In addition to AC21’s educational sessions, both audiences were treated to a powerful keynote from author and Robin Hood Foundation CEO Wes Moore about changing destinies and embracing power in new way. Ferguson was national chair of the U.S. This is a continuum. There is no finish line on this,” said Hutchinson.
As producers of events across the world, we have a front-row seat on how brands are bringing their marketing strategies and purpose-driven initiatives to life and witnessed how these two are capturing hearts and minds of audiences, capitalizing on evolving trends and inventing new ways to connect.
The Socialtables blog contains event tips and trends with a lean towards the hospitality industry. It’s worth checking out if you’re looking for help attracting and engaging particular audiences or for tips on creating the right type of exhibition. You’ll find the blog divided into three sections: event, hospitality, and industry.
As traveler confidence expands and contracts, mirroring the volatile trajectory of the pandemic, the hospitality and tourism industries must make building traveler trust an ongoing priority. Want to hear how we can help you generate awareness of your brand’s efforts through strategic marketing communications? Confronting Concerns.
Motivating Teams, and Nurturing a Culture of Communication. Hong also reminded the audience that “not everybody’s career is a long-term career in events.” Establishing a culture of healthy communication is key to keeping your team on the same page. career #thegreatresignation pic.twitter.com/9Dy1nku7v0.
People may put you in a box based on their notions of what you can and can’t do, but meeting professionals have to be box-breakers if they are going to have an impact for their audiences. Finally, communicate what you are doing and ask what they need. That doesn’t mean you have to push through the hard times alone.
Include multiple methods of communication between attendees, speakers and organizers. Read More: Winning at Maximizing Virtual Audience Engagement: 10 Fun Ideas from Dahlia El Gazzar. These three attendee types can be found at any type of event—here’s how to give them the best event experience. Main Takeaways.
Planners understand that we are in a very different cycle, and there is great communication right now in terms of the planner community and destinations.” Business travelers bring essential business to a destination, certainly in the hospitality industry, and, with the rise of “bleisure” travel, the broader local economy.
She included not only different ways of looking at the world, but also of communicating, living, loving, going to the bathroom and eating. The final conclave day started out with goodie-bag stuffing for kids at Birmingham Children’s Hospital and ended with a message from Ben Nemtin, author of What Do You Want to Do Before You Die?
From the first moments of the three-day reunion of top meeting planners and their potential hotel and destination partners, the emphasis was on getting what you need to deliver what audiences want. Another sign of top organizations: They communicate. True communication requires honesty and enthusiasm.
Customizing communication technology. Use audience responses to inspire new “event paths”. Give attendees free reign over what they post or have speakers pose targeted questions for audiences to respond to. Hospitality. Customize communication for the personal touch. Planning more interactive items at venues.
“Expo 2020 Dubai is an investment in a sustainable, resilient and diversified economy that will spur broader economic impact in key sectors—including construction, transport, storage, communications, travel, tourism, hospitality and business services—in the UAE, the wider region and beyond,” Nagdev said. Pandemic Impacts.
When a business communicates its practices of corporate social responsibility via social media platforms, how effective and impactful is this communication on its audience?
We are in the hospitality business. People meet to connect, communicate and improve their business. The goal is to streamline the experience for the in-person and digital audience. “We That is the reason they happen. We have to remember why we do this.”. MGM is, at its heart, an entertainment company. “We
Our digital experts specialize in hospitality and tourism, and we’ve identified and translated these trends into actionable strategies for our clients. Use targeted ads to reach audiences looking for budget-friendly options, and partner with local businesses to create attractive staycation packages.
NEW Client Services Get all the support you want for your events because we know hospitality matters. But if you’re running an event without a guaranteed audience, look up statistics associated with your type of workshop and average attendance rates. Research your audience Look for what type of content (video, audio, memes, etc.)
She shared with the audience that the SEARCH Foundation team has worked painstakingly to find the most relevant, accurate resources for you to help. Identify community organizations and establish vendor and supplier relationships. Contribute to the communications plan. Develop the narrative, and engage your board.
Sheaks, who deals with law in the restaurant and hospitality division, breaks down the force majeure process and points out the risks and legalities event planners and producers should be aware of when booking an event in a world recovering from Covid—where last-minute changes have become a regular, anticipated occurrence.
NEW Client Services Get all the support you want for your events because we know hospitality matters. Being a leader for your clients, your event planning team, and even your event planning community can begin with this deceptively simple exercise. Contact Us: hello@socialtables.com +1 (877) 973-2863 Request Pricing ?
Make your audience aware of that too. A little extra hospitality will go a long way. The post Adding Up the Minus-One Traveler appeared first on Dana Communications. Have a robust and safe public transit system including trolleys, trams, busses and trains? Reach out to the travel and tourism experts.
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