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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Research over the past 10 years from various groups show that personalized marketing communications receive higher open rates and higher click-through rates than generic messages. Utilize Video Personalization : Create custom video messages for high-value prospects that address their specific needs and demonstrate your attention to detail.

Proposal 130
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Why Representation In Marketing Matters

Dana Communications

If historically marginalized communities don’t see themselves (or others like them) in your marketing efforts, inclusion is a tough sell for your destination, property, attraction or event. Most often, missteps happen in one of two ways: Misrepresenting a target audience or representing them in an inauthentic or stereotypical manner.

Marketing 246
MICE professionals

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How to Produce a Stand-Out Experience

Smart Meetings

Here are some ways you can make attendee experience a differentiator for your next event: Communication. Every time you communicate with customers is an opportunity to create an experience, yet most of the time this critical aspect is ignored or just phoned in. Make It Shareable.

Speakers 299
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Public Speaking: Fear Not! Expert Tips on Message & Delivery

Motivation Excellence

Nancy Pender is no stranger to being in front of an audience. Pender Communications is an executive and media communications consulting company. Words are important, but it’s how we deliver those words that has the most impact on an audience,” Pender says. For many of us, it’s due to past experiences that didn’t end well.

Audience 240
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2018 Event Marketing Trends

Endless Events

And if you need an engagement boost for your next event, check out our audience engagement webinar. This 2018, events are seen to better bring out the unique personalities of the audience, featuring intersections between various passions and ensuring everyone can experience occasions in a unique way. Need an event budget template?

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Why Event-led Growth Is the Key to Long-term Success

Smart Meetings

A truly successful event is a combination of connection, community, collaboration, relationships and amplification. Here is how each one of these components plays a role: Connecting: Events help source new prospects and source valuable feedback about your products and the challenges your customers are facing.

B2B 246
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Everything you need to know about planning events with purpose

Endless Events

Why you need to track audience engagement with your event’s ‘why’. This simple question gives you the direction you need to make sure you’re not only meeting the needs of your client but that you’re also meeting the needs and expectations of your audience. This is why it’s just so important that you know your audience.

Speakers 185