Smart Meetings

DECEMBER 26, 2024

An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to social media, sometimes less is more. Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters. Poultry & Egg Association.

Organization 245

Organization Trade Show Education Certification 245

Endless Events

MARCH 16, 2018

Are you focusing on your events audience engagement this year? Of course, engaging a tired and jaded audience isn’t easy and that’s why we’re here to help. You also have to feed the needs of the audience to capture their attention and interact. If you need more, drop by our audience engagement webinar.

Audience 258

Audience Social Media Remote SEO 258

Endless Events

MAY 18, 2018

Increasing audience engagement can be a challenge even for the best #eventprofs. In order to increase audience engagement, you need to first capture their attention. And are you being tactful enough in your communication? Make Your Audience Pay Attention. Start with your event invite emails by using killer subject lines.

Audience 263

Audience Registration Social Media Events 263

Endless Events

MARCH 9, 2018

After all, you need the skills of a Cirque de Soleil performer to handle venues, schedules, suppliers, and social media all at the same time! By putting the audience’s needs first and giving them what they want, you could create an event that’ll leave a lasting impact. Technology: a Builder, and a Barrier.

Audience 324

Audience Planner Meeting Booking 324

Dana Communications

MARCH 24, 2025

Email Marketing Matters in 2025 Despite the rise of social media and other digital channels, email has something that others lack: intimacy. Your message goes straight to your audience. A/B Testing Is Your Friend Test different subject lines, visuals and calls-to-action to see what resonates most with your audience.

Tourism 130

Tourism Tourism Marketing Marketing 130

Endless Events

NOVEMBER 6, 2019

If you’re stuck in a jam, today’s talk on event crisis communication is for you! This is why knowing about event crisis communication is an absolute must. Our amazing host Alex Plaxen is here to walk you through how to implement an event crisis communication plan! My name is Alex Plaxen from Little Bird Told Media.

Communications 268

Communications Communications Events Social Media 268

Smart Meetings

SEPTEMBER 25, 2018

The September event brought destination marketers from Alaska to Texas to Riverside Hotel in Boise, Idaho, for networking, breakout sessions, a lesson in crisis communication and a taste (and a twirl) of downtown Boise’s booming Basque Cultural District. (If 60 percent of travelers post on social media daily. Reward them.

Communications 185

Communications Communications Trends Social Media 185

Endless Events

FEBRUARY 2, 2018

Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding social media to the mix can be a bit too much. How to Use Your Social Media to Extend Your Event’s Reach.

Social Media 136

Social Media Media Automation Events 136

Dana Communications

AUGUST 20, 2024

They connect with a local travel influencer known for giving their audience authentic reviews and experiences. According to DigitalMarketingInstitute.com , 49% of consumers depend on influencer recommendations and, even better, 40% have purchased something after seeing it on social media. Who is their audience?

Social Media 246

Social Media Audience Media Communications 246

Endless Events

OCTOBER 16, 2019

We’re getting down and dirty with event social media today! As you already know, we live in a day and age where people communicate more through social media channels than any other platform. And trust us on this one, having good social media backing for your event is something you will want to do.

Social Media 166

Social Media Media Platform Events 166

Smart Meetings

MARCH 18, 2025

Understand Your Target Audience: Who Are Meeting & Event Planners? To stand out, clearly communicate what makes your product or service unique. With that in mind, here are some best practices to consider, focusing on sponsoring industry newsletters, placing banner ads on relevant websites, and leveraging social media.

Hospitality 130

Hospitality Marketing Marketing Social Media 130

Dana Communications

NOVEMBER 5, 2024

Regardless of what the thread is, there must be one so you can determine your audience. Which leads to our next question… Is there a sizeable target audience? Also, while your audience may and should be niche, it can’t be so niche that it hinders the possibility of a true following. Team up with Dana Communications.

Tourism 130

Tourism Tourism Advertising Social Media 130

Dana Communications

FEBRUARY 6, 2023

Chances are your audience can. TikTok is one of the fastest-growing social apps to hit the planet. It’s no wonder this media sensation is a marketer’s dream for anyone between the ages of 13 and 60. If your content aligns with that of a user’s previously watched videos, viola- you have an audience very likely to be interested.

Marketing 49

Marketing Marketing Social Media Media 49

Dana Communications

JANUARY 31, 2022

It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. Think of it this way: UGC allows you to market with your audience instead of at them. So how is UGC beneficial to tourism?

Benefits 244

Benefits Tourism Tourism Social Media 244

Dana Communications

JANUARY 31, 2022

It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. Think of it this way: UGC allows you to market with your audience instead of at them. So how is UGC beneficial to tourism?

Benefits 242

Benefits Tourism Tourism Social Media 242

Smart Meetings

FEBRUARY 22, 2022

Make audience input easy. During the registration process, ask people what they expect or want to get out of their attendance; allow audience members to submit questions to speakers in real-time using question boxes or chat functions; use feedback tools to capture audience input at various points during and after the event.

Social Media 246

Social Media Remote Online Audience 246

Smart Meetings

JUNE 21, 2021

Here are eight tips from the team at video communication company Livestorm to ensure your event delivers engagement. Without audience interaction and engagement, solo presenters have to be experts in their fields who can share personal experiences and stories to keep the audience interested. Find knowledgeable, diverse speakers.

Online 328

Online Attendee Speakers Social Media 328

Dana Communications

FEBRUARY 6, 2024

People just can’t get enough of social media. Sprout Social has the usage stats to back this up: reporting an estimated 4.89 billion worldwide users visiting, on average, seven different channels a month to rack up 151 minutes spent on social media daily. Contact Lynn Kaniper at 609.466.9187 ext.

Marketing 246

Marketing Marketing Social Media Media 246

Bizzaboo

JANUARY 6, 2025

Types of Conferences: A Diverse Landscape Conferences come in all shapes and sizes, each tailored to meet specific goals and engage a unique target audience. A thoughtful planning process is key to ensuring the event aligns with your goals and resonates with your target audience.

Conference 105

Conference Management Automation Social Media 105

Endless Events

FEBRUARY 22, 2019

It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it. Event gamification comes in many forms and has the power to transform your event into one that delights your audience. Facilitating easier communication. PURPOSE: Engage attendees and build social media presence.

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Dana Communications

DECEMBER 19, 2023

Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Yet many marketers DO question whether or not TikTok should be part of their social media strategy. 117 or lkaniper@danacommunications.com to partner with a social media powerhouse. Of course not!

Social Media 241

Social Media Advertising Trends Media 241

Endless Events

MAY 5, 2022

As such, they’re the dominant audience at corporate events and conferences. The Benefits Of Event Technology & Effective Communication. Technology has enabled us to communicate with virtually anybody anywhere at any time – both in our personal as well as professional lives. The Security Benefits Of Event Technology.

Event Technology 317

Event Technology Technology Technology Benefits 317

Endless Events

APRIL 8, 2022

Chances are you’ve heard of asynchronous communication or learning before; the type of communication where participants don’t interact in real-time (at the same time). It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events.

Audience 306

Audience Virtual Events Events Communications 306

Smart Meetings

APRIL 4, 2025

Research over the past 10 years from various groups show that personalized marketing communications receive higher open rates and higher click-through rates than generic messages. Convert Webinar Content to Multiple Formats : Extract key insights from webinars to create blog posts, social media content, and email campaigns.

Proposal 130

Proposal Prospect Booking Sustainability 130

Smart Meetings

MARCH 4, 2019

For many years, it involved brands shelling out dollars for exposure at conventions that catered to their target audiences. Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment.

Proposal 254

Proposal Advertising Sponsors Social Media 254

Endless Events

FEBRUARY 11, 2022

It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. For example, your audience can complete challenges , receive points for each completed challenge, and see where they are on a leaderboard. No wonder it has become one of the most popular benefits of event platforms !

Platform 317

Platform Sponsors Social Media Events 317

Convene by PCMA

NOVEMBER 28, 2022

As part of our Events Industry Forecast , Convene asked Sara Fellows, director of social media at mdg, to pick which social-media channels she thinks are best for promoting events. User statistics came from Sprout Social.). Here’s what she had to say. Instagram. 2 billion monthly global active users.

Social Media 105

Social Media Media Organization Platform 105

Smart Meetings

MAY 17, 2021

Here are some ways you can make attendee experience a differentiator for your next event: Communication. Every time you communicate with customers is an opportunity to create an experience, yet most of the time this critical aspect is ignored or just phoned in. Make It Shareable. What’s At Stake.

Speakers 299

Speakers Social Media Sponsors Communications 299

Dana Communications

MARCH 28, 2022

As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It can be used in a variety of contexts, like on a website, in emails, social media, etc. It’s Adaptable to Audiences. It’s Authentic.

Marketing 246

Marketing Marketing Social Media Manufacturing 246

Endless Events

MAY 8, 2023

Imagine an event where the audience takes the reins, curating the perfect musical experience by making real-time requests and communicating with the band. We’ll also discuss the importance of knowing your audience, adapting to changing expectations around event duration, and the future innovations that uRequest Live has in store.

Audience 177

Audience Entertainment Events Virtual Events 177

Endless Events

JANUARY 19, 2021

As the Director of Events for the Social Media Examiner , Phil was also faced with a brand new set of challenges once the pandemic hit. As we mentioned above, the folks at Social Media Examiner aren’t new to this virtual event space. Content For Virtual Events: The Audience. This Is Where We Are.

Virtual Events 348

Virtual Events Speakers Events Social Media 348

Solimar International

JULY 14, 2021

Social media plays a massive role in traveler decision. Learn what makes a successful social media marketing campaign. Emerging around 15 years ago, social media platforms have dramatically changed communication and marketing, including the way we both plan and share our travel experiences.

Social Media 98

Social Media Media Marketing Marketing 98

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team.

Marketing 246

Marketing Marketing Social Media Communications 246

Smart Meetings

JUNE 7, 2024

As vice president of communications, Smith will draw on his over two decades of experience in strategic communications and corporate affairs to lead the organization’s global communications strategy, enhance its brand and extend its reach and impact across the tourism industry.

Advertising 246

Advertising Social Media Hospitality Communications 246

Endless Events

NOVEMBER 16, 2018

The two people on this committee can bounce ideas off of each other, get a second opinion from one another, and easily communicate with the team lead and other committees. After all, you can’t market an event without a venue, and you can’t hype an audience if you don’t have presenters or entertainment. Engaging with audience and media.

Event Planning 325

Event Planning Social Media Events Trade Show 325

Smart Meetings

MAY 24, 2021

For example, they allow you to reach a wider audience at a much lower cost. However, when you are conducting an event through online event platforms, checking to see if your audience is engaged can be slightly challenging. Social Media Metrics. After all, that is the reason you are organizing the event in the first place.

Virtual Events 312

Virtual Events Social Media Online Registration 312

Advanced Travel and Tourism

FEBRUARY 3, 2022

Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Destinations can encourage travelers to record and share their experiences on social media. There are chances to reach more diverse and engaged audiences.

Trends 245

Trends Marketing Marketing Social Media 245