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Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. You can make it AI to search the web….
Event sponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with event sponsors. Event sponsors are not just a source of financial aid.
If you’re stuck in a jam, today’s talk on event crisis communication is for you! This is why knowing about event crisis communication is an absolute must. Our amazing host Alex Plaxen is here to walk you through how to implement an event crisis communication plan! However, we never really know what can happen.
As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. The answer is to understand both your in-person and virtual audiences while creating powerful experiences for both.
Understand Your Target Audience: Who Are Meeting & Event Planners? To stand out, clearly communicate what makes your product or service unique. With that in mind, here are some best practices to consider, focusing on sponsoring industry newsletters, placing banner ads on relevant websites, and leveraging social media.
Chances are you’ve heard of asynchronous communication or learning before; the type of communication where participants don’t interact in real-time (at the same time). It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events.
Attendees can watch the panel and interact in the live chat, but there’s very little two-way communication available. But money saved also means ROI lost: the champion of March 2020 does not deliver on audience engagement and valuable data insights – and these are essential for an event’s success. Event gamification.
For many years, it involved brands shelling out dollars for exposure at conventions that catered to their target audiences. Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment.
How about sponsors? In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. It’s an essential step in understanding what resonated with your audience and what needs to be improved.
How can you be sure the audience will have the necessary speed and quality of WiFi? While this will depend on the tech-savviness of your audience, the answer is probably not. Communicate! Audience engagement and fatigue were probably two of the biggest reasons why virtual events didn’t become more popular in the past.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. For example, your audience can complete challenges , receive points for each completed challenge, and see where they are on a leaderboard. Promote Attendee Communication With Icebreakers. How To Gamify Events?
As such, they’re the dominant audience at corporate events and conferences. The Benefits Of Event Technology & Effective Communication. Technology has enabled us to communicate with virtually anybody anywhere at any time – both in our personal as well as professional lives. The Security Benefits Of Event Technology.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Survey Your Audience To Get Post-Event Feedback. Did we promote to the right audience for the event?
They connect with a local travel influencer known for giving their audience authentic reviews and experiences. Who is their audience? You want to ensure their target audience is aligned with yours. Are they authentic with their content – especially from their previous sponsored posts? What’s their communication style?
Is it important for attendees to be able to communicate 1:1? And what will you do to keep your sponsors happy? Consider Your Sponsors and Exhibitors . Virtual Sponsors. In-person events often have sponsors signage posted throughout the event, hosting cocktail parties or other activations. Exhibitors .
Types of Conferences: A Diverse Landscape Conferences come in all shapes and sizes, each tailored to meet specific goals and engage a unique target audience. A thoughtful planning process is key to ensuring the event aligns with your goals and resonates with your target audience.
Other platforms have really expanded on what it means to be a virtual exhibitor or a virtual sponsor.” “This last year was so focused on virtual. ” “I would also say that being able to connect the conversations that you’re having in the in-person venue to the virtual audience will be more important than ever.
Here are some ways you can make attendee experience a differentiator for your next event: Communication. Every time you communicate with customers is an opportunity to create an experience, yet most of the time this critical aspect is ignored or just phoned in. Make It Shareable.
For example, they know how to deal with bad weather at events and how to build a crisis communication plan. However, according to Event Brew , many are yet to master planning disruption-proof events amidst the pandemic – or at least master the way they communicate the unavoidable uncertainty. Let’s get brewing!
MEASURING AUDIENCE ENGAGEMENT. Attendee tracking software can help you measure various audience engagement KPIs. Incentivize your audience to participate in surveys by gamifying attendance tracking. Your audience can also collect CEUs in a virtual setting, making learning accessible for more people.
3D video mapping can be used to communicate a powerful story and brand experience. Setting up a long LED entranceway provides organizers the opportunity to communicate an elaborate brand story and build anticipation to a fever pitch. Don’t Forget to Direct Your Audience. Leverage Technology. Engaging Interactive Games.
We know how to build trust face to face at live events, but now, when everything is moving into the virtual world, we need to learn how to build trust online with our clients, supplier sponsors and other stakeholders. So, if you don’t have that communication face to face online, you will need to rely on other things.’. ‘I’m
It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it. Event gamification comes in many forms and has the power to transform your event into one that delights your audience. Facilitating easier communication. Engaging with event sponsors. Generating positivity.
Is it even possible to entice sponsors within this paradigm? On the contrary, the online world has the potential to offer even more reasons for a sponsor to want to work with you on a virtual event. If you’re in it for the financial perks, sponsors need to get their money’s worth one way or another. But where to begin?
Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!
How we communicate with our attendees matters, so it’s vital to learn what mode of communication they prefer and not be too spammy. While it’s an effective medium of communication, some attendees might feel as if they’re being bombarded. Choosing one over the other will depend on which one your audience uses.
Not only do they talk about this particular event platform’s solutions, but they also nerd out about data analytics, virtual audience engagement strategies, and the ROI of virtual events. Designing Virtual Audience Engagement. ” Stephanie gladly expands on the ways she promotes virtual audience engagement.
The two people on this committee can bounce ideas off of each other, get a second opinion from one another, and easily communicate with the team lead and other committees. After all, you can’t market an event without a venue, and you can’t hype an audience if you don’t have presenters or entertainment. Engaging with audience and media.
A collective of facilitated table discussions sponsored by Maritz and labeled as Provocateur Circles provided a safe and comfortable arena to conduct open conversations about the issues women in the meetings industry experience and discuss possible solutions that can help the community. something magic happens. What does that mean?
Also, it’s very easy to please your sponsors with the tools that they give you.” And the best show for our attendees, partners, and sponsors.” We try to identify that and then match up the proper onboarding and training and get them through to that guest communitycommunication stage.”
Stova ‘s badge technology (formerly MeetingPlay + Aventri + eventcore) is compatible with QR code and near-field communication (NFC) technology accessed through iPhone or android devices or rented readers. Organizer/Sponsor Benefits. Rewarding attendees for desired behaviors can increase interaction with sponsors and messaging.
In the process, you’ll also want to define your target audience clearly, since this is a stepping stone for many aspects of planning and execution. Do you just want a speaker talking to the audience? Do you want the audience to engage? Here you’ll want to keep the audience in mind when choosing the entertainment.
“There are a few shows that I’ve attended which really understood their virtual audience and did their best really to give them content in a way that makes sense for that experience and not just set up a camera somewhere,” Nick adds. But the thing is that it wasn’t communicated properly.
Why not make life easier for your while delivering better value to sponsors? This, of course, involves a lot of communication and planning. Once a sponsor finds that both your missions align and they decide that what you have to offer is something they need, then you’re on your way to forging a strong partnership.
At the same time also for sponsors, this was still something which was a little bit uncommon. Because it was still something which is a little bit new kind of for the sponsors, especially when it comes to the smaller sponsorships then this might be quite difficult actually because they don’t have the experience” A Learning Curve.
Very little thought went into the virtual audience’s experience, their ability to network amongst themselves and the other attendees, the quality of the stream, and the way content was delivered. Switch up your pod location each year to where your regional chapters are, where your speakers could be based, or where your sponsors are.
There’s been a lot of talk in the events industry about the community model. It comes with a slew of benefits, including continuous audience engagement and endless branding opportunities. Modern communities live online , either on social media and communication platforms or most recently, on event platforms.
2019 Event Trends: Your Audience Craves Authenticity. Your Audience Craves Authenticity. Are we choosing sponsors that match our value? Do our topics reflect our event’s purpose and does it resonate with our audience? Various channels of communication, from in-person chats to SMS, can also be used.
Establish Clear Objectives and Communicate Them Internally The foundation of a resilient event plan begins with discovering the “why” and setting clear objectives. Once you have this data, it’s also important to be able to clearly communicate outcomes to your leadership team. Read More: It’s All About Engagement!
Both types of audiences can talk to each other.” So there can be a big range based on the needs of your audience, how many people are involved, what production level you want. ” Virtual Production Priorities: Clear Communication & Gamification. Our sponsors love it. Socio is set up really well.
They have become the building block of a modern event strategy because they offer continuous audience engagement and help event planners measure event ROI in new, better ways. Event platforms are not just a communication tool, they also represent infinite space. Event platforms can be an event planner’s best friend.
Not with enthusiasm, but with a sense of duty and obligation to ourselves, our industry, and our audiences. Unless you want your entire audience to be clamoring for refunds, stop slacking off and start planning. ” – Denise, Director of Communications & Corporate Strategy, Morton Salt . Virtual Event Timeline.
Let’s say you did your research and found that the average price for a five-hour course on crisis communication is $350. It shows you how much an audience who is interested in a particular field is willing to pay to be provided with in-depth courses and seminars on the subject. Again, this is just an example. Know Your Worth.
In addition to our training courses and really trying to serve the needs of a lot of our niche audiences that we really can’t serve all of them at our live events” The Planning Process For A Virtual Event. How can we ensure a virtual audience stays engaged? The Timing. “It depends on the length”, says Lori.
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