Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Many will enthusiastically take advantage of this additional opportunity to share their wisdom with a new audience.

Human Resources 98

Human Resources Public Relations B2B Speakers 98

The Abbi Agency

JANUARY 31, 2023

Identifying key audiences and demographics Capturing the attention of the “ideal consumer” can sometimes feel like the white whale of marketing, but website analytics make it easier than ever to identify who is visiting your website, and why they may have found themselves there. or “which topic clusters are resonating with my audience?”

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

Identifying key audiences and demographics Capturing the attention of the “ideal consumer” can sometimes feel like the white whale of marketing, but website analytics make it easier than ever to identify who is visiting your website, and why they may have found themselves there. or “which topic clusters are resonating with my audience?”

Website 26

Website SEO Public Relations Platform 26

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. That’s why I will continue digging deeper into the audiences served by events: Are they passionate about their profession?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

JANUARY 12, 2023

Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Understanding how consumers have matured with online behavior, and infusing “social proof” throughout our marketing campaigns — that’s where the opportunity lies for new audience growth.

Logistics 105

Logistics Events Public Relations B2B 105

Bizzaboo

APRIL 19, 2023

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? If you are hosting a conference, you might want to set a goal of increasing brand awareness by 20%.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Using inclusive images in marketing collateral is an obvious way to demonstrate a commitment to diversity and attract a diverse audience.”. Ninety-five percent of B2B buyers said they wanted shorter, highly visual content.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

APRIL 20, 2023

(Smart Future/Adobe Stock) Kimberly Hardcastle-Geddes There are massive technological advancements on the horizon with the potential to have an impact on trade shows and conferences, in ways big and small. evolves in this direction, it may present event producers with new methods of audience engagement.

Technology 105

Technology Technology Events Event Marketing 105

Convene by PCMA

DECEMBER 26, 2023

this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

APRIL 6, 2022

Work with the Exhibition and Conferences Alliance to gather stats that demonstrate the importance of events to a local market. Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events.

Retail 98

Retail Public Relations Events Regulations 98

Bizzaboo

DECEMBER 4, 2023

In-person conferences are the heartbeat of an impactful, revenue-generating business strategy. In-person conferences and events are the most impactful marketing channel, which means event organizers need the bodies, buy-in, budget, and tools to execute unforgettable experiences. At a time when 80.4% from 10.2%

B2B 59

B2B Event Planning Conference Logistics 59

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR for events is all about publicity. Invite the press to your PR event.

Social Media 62

Social Media SEO Public Relations Events 62

InEvent

NOVEMBER 29, 2023

In the dynamic world of public relations, events play a pivotal role in shaping brand narratives and forging lasting connections with audiences. Whether it’s launching a groundbreaking product, celebrating a company milestone, or hosting a press conference, the right PR event can catapult your brand into the limelight.

Event Planning 52

Event Planning Public Relations Events Audience 52

Convene by PCMA

APRIL 30, 2024

Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Bring your audience behind the scenes. Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. At the same time, other organizers were planning events for audiences that weren’t even leaving their homes for the grocery store, let alone to travel to a mass gathering.

Public Relations 52

Public Relations B2B Audience Social Media 52

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% of organizers believe in-person conferences will become increasingly critical to their organization’s success in the coming years! Check out this comprehensive list of the best event agencies in the United States and Canada.

Management 98

Management Advertising Events Consulting 98

Convene by PCMA

MAY 19, 2023

To create compelling messages with tangible meaning for our audiences — who are growing younger by the day — the time is right to rethink our approach. Make no mistake, audiences are feeling overwhelmingly positive about our industry. Are they interested in trade show education or conference learning and content ?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

JULY 15, 2021

In his new role, Mack will manage public relations and communication efforts for VSL, targeting local, national, and international media sources. Mack previously served as director of marketing and communications for the Downtown Alliance, where he oversaw initiatives promoting downtown as a destination to local and regional audiences.

Public Relations 52

Public Relations Communications Communications Promotion 52

Convene by PCMA

DECEMBER 4, 2023

Influencer marketing enables you to: Reach younger audiences. Influencers are deeply embedded in digital culture, providing a direct channel to audiences who cannot be reached as easily through traditional marketing channels, like Gen Z and millennials. Find a more qualified, new audience. Add a voice on non-active channels.

Marketing 52

Marketing Marketing Automotive B2B 52

DCI

JULY 13, 2023

During the 2023 Public Relations Society of America ( PRSA ) Travel and Tourism section conference in Madison, Wisconsin, attendees dove headfirst into a discussion on how best to connect destinations with the meetings and events press. Their publications – reminder! Who Are You Writing For?

Meeting 70

Meeting Public Relations Events Panel 70

Convene by PCMA

SEPTEMBER 7, 2023

PRSA conference participants capped off the event with an immersive experience at Garver Feed Mill, where local food and drink purveyors offered a taste of Madison. For the PRSA conference audience of tourism and travel writers, getting that sense of a host destination is part of the reason why they attend in the first place.

Media 52

Media Public Relations Publishing Vendor 52

Convene by PCMA

AUGUST 25, 2023

Create a Community There are many ways to leverage membership community values to attract audiences to our events. Offer on-demand content for registrants after the conference. Consider identifying and reaching out to existing communities that align with your target audience to collaborate on content and opportunities.

Networking 52

Networking B2B Public Relations Online 52

DCI

SEPTEMBER 21, 2023

The tourism industry is a moving target; especially for public relations professionals representing destinations both near and far. With travel editors receiving a barrage of daily pitches from publicists around the world, securing a story with top-tier publications can be a challenge.

Public Relations 52

Public Relations Panel Airlines Audience 52