Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Smart Meetings

APRIL 4, 2025

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

Proposal 130

Proposal Prospect Booking Sustainability 130

Endless Events

JULY 25, 2018

Planners want someone that enjoys their brand, loves to incorporate technology, is full of charisma, and knows how to work an audience. To really engage the audience you’ll need to find someone that appeals to them and can provide a unique feel to your event. Conference Speaker Must-Haves. They Tell a Story. They are Tech-Savvy.

Speakers 221

Speakers Conference Audience Event Apps 221

Endless Events

APRIL 15, 2020

If you wish to increase the conversion rate of your virtual event, this particular page deserves attention. Because at the end of the day, as the name suggests, this is where your potential audience will land and, eventually, convert. Your email marketing strategy should go hand in hand with the social media strategy.

Virtual Events 229

Virtual Events Promotion Social Media Events 229

Endless Events

FEBRUARY 22, 2019

Event gamification is not what you think! You may have been led to believe that by just downloading an app you’re ready to gamify an event. Will this improve the quality of the event you’re organizing? It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it.

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Endless Events

MARCH 15, 2019

This puts chatbots at an advantage over event apps when it comes to getting attendees information as they don’t need to download another app just to get event info. Hybrid Events Work With Any Budget. A hybrid event work with any budget. Everyone always talks about audience engagement at your event.

Trends 314

Trends Automation Events Technology 314

Endless Events

JUNE 22, 2018

This guide lists two of the most common marketing tools and how to work with event marketing software. Behind their success is their penchant for designing events around the specific needs of the audience without fear of thinking outside the box. Marketo, for example, makes automation with other platforms easier.

Trade Show 218

Trade Show Promotion Social Media Venue 218

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Techsytalk

JUNE 27, 2016

I’m guest blogger for Elite Meetings and last month I shared my thoughts on Event Reminders. Ahh – event marketing. The world of email marketing, social media engagement and follow up, follow up, follow up. It’s no secret that the key to our audience’s heart is content that engages. So how much is too much?

Social Media 169

Social Media Events Speakers Sponsors 169

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Increase Event App Engagement. #

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Bizzaboo

JANUARY 23, 2023

After all, event marketers agree that email marketing is the most effective channel for promoting events. In this post, we’ll examine the elements of event marketing webinar email subject lines and what you should keep top of mind to ensure you write the best webinar subject lines for every email you send out.

Registration 97

Registration Event Marketing Marketing Marketing 97

Convene by PCMA

AUGUST 29, 2022

More than seven out of 10 marketers in a recent study said they are experimenting with new event formats, like smaller, more specialized in-person events infused with digital components. Download the CMO Council study “ NextGen Events: Optimized for Outcomes.”. Get Your Copy.

Event Marketing 84

Event Marketing Marketing Marketing Healthcare 84

MeetingsNet

JULY 20, 2021

Steps you need to take to plan and execute a successful hybrid event. Sponsored by: As we recover from the pandemic, hybrid events with two distinct audiences—in-person and virtual—have become more popular. Developing a cross-functional support team for your event. Marketing two experiences for one hybrid event.

Sponsors 105

Sponsors Audience Events Event Technology 105

Endless Events

MAY 19, 2020

For example, an event app might suggest an event marketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Virtual Event Trend: A Continued Focus on Sustainability.

Virtual Events 334

Virtual Events Trends Events Communications 334

Convene by PCMA

NOVEMBER 1, 2024

For example, IEEE PES held a well-promoted pitch competition at its Grid Edge Technologies Conference & Exposition, where startups delivered five-minute presentations to a panel of judges in front of an audience of attendees. But today’s audiences want more than vague “new product” promises.

Promotion 59

Promotion Public Relations B2B Audience 59

Bizzaboo

MARCH 17, 2025

Optimize ROI throughout the event lifecycle Maximizing event ROI isnt just about post-event reportingit starts in the planning phase and continues through execution and follow-up. Some key strategies: Pre-event: Define clear goals, target the right audience, and plan engaging content.

Automation 59

Automation Events Social Media Media 59

Convene by PCMA

DECEMBER 11, 2024

And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. For the year ahead, we predict AI will transform global audience acquisition and engagement.

Trade Show 52

Trade Show Social Media Events Trends 52

Social Tables

OCTOBER 20, 2022

Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Get to know your ideal audience so that you can create a laser-focused presentation targeted at future webinar attendees. Create a webinar marketing strategy.

Registration 158

Registration Virtual Events Advertising Social Media 158

Stova

APRIL 25, 2024

Email marketing campaigns are the best way to stay in contact with your warm leads. Warm leads are those who have actively opted in to receive your emails, allowing you to reach your audience directly. It’s even more important now to gather this data from your in-person events.

Marketing 105

Marketing Marketing Social Media Audience 105

Bizzaboo

OCTOBER 3, 2023

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. As in-person events regain dominance — 80.4% This guide will help you understand audience engagement strategies from every angle, how to implement engagement efforts, and how to measure engagement accurately.

Audience 59

Audience Event Apps Registration Social Media 59

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience.

Public Relations 99

Public Relations Sports Prospect Audience 99

Traveler's Q

MARCH 2, 2023

How can I find the right venue for my event? Take into consideration who will be attending (your target audience), as well as how difficult or not it will be to get them to attend in whatever ways that are respective to them How much will it cost for them to attend? How much will it cost for them to travel to the event?

Proposal 130

Proposal Rehearsal Speakers Sponsors 130

Social Tables

JUNE 17, 2021

Discover 5 event planner marketing strategies you need to know: 1. No business can be successful without a clear target audience to serve. In event planning, this means determining the types of events that you can produce most successfully, as well as the clients that you can produce them for. Find your niche.

Planner 148

Planner Marketing Marketing Social Media 148

Bizzaboo

JUNE 20, 2022

How do you build a virtual event pricing strategy? It helps to look at who your target audience is to understand what might sell well. Downloadable Activities for Participants With Kids. That’s why some virtual event planners offer downloadable activities to keep the kids busy. Who should pay for what?

Virtual Events 87

Virtual Events Sponsors Certification Events 87

Bizzaboo

DECEMBER 18, 2022

Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. Event Marketing.

Management 123

Management Sponsors Registration Speakers 123

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. standards for web accessibility.

Website 111

Website SEO Automation Social Media 111

Stova

MAY 21, 2024

This white paper will delve into how you can make the most of user-generated content to support your event marketing efforts. Discover innovative tactics to engage your audience, extend your reach, and meet performance expectations even with limited resources. Download now and start transforming your event marketing approach.

Event Marketing 59

Event Marketing Audience Benefits Marketing 59

Bizzaboo

AUGUST 12, 2021

Embedding attendee experience into the planning process is a must, and that includes determining the types of personas —fictional characters who represent your audience—that will be in attendance, and what their goals are. Attendees and Personas. This gives you insight into how to best design tailored experiences. Journey Mapping.

Events 111

Events Speakers Audience Attendee 111

Bizzaboo

FEBRUARY 13, 2023

Key takeaway: Know who your audience is and what they want to see. People shouldn’t have to click several times or conduct a Google search to understand what your event is all about. 2: Speaker announcement template Subject Line: Meet the speakers for [Event]! Want to start crafting incredible emails for your next event?

Trade Show 105

Trade Show Registration Speakers Events 105

Convene by PCMA

JANUARY 12, 2023

It’s not enough to simply convert physical content into a virtual event or vice versa; organizers must have a deep understanding of their audience to know which content is right for physical or digital, who wants it, and when. Attendees are socially linked and highly influenced by their peers. Experiential Activations, Continued.

Logistics 105

Logistics Events Public Relations B2B 105

Bizzaboo

MARCH 13, 2023

In fact, 93% of event professionals plan to invest in virtual events moving forward. In large part, that’s because more than 80% of event organizers agree that virtual events help them reach a wider audience. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

Bizzaboo

AUGUST 15, 2022

Webinars are one of the most affordable and impactful event marketing vehicles. With that in mind, here’s a breakdown of what it takes to create unforgettable online events. . For example, webinars need to deliver on whatever you sell the audience on the event registration page. Know Your Webinar Personas .

Registration 98

Registration Speakers Audience Preparation 98

Bizzaboo

OCTOBER 18, 2023

Using these channels, you can keep conversations focused on specific topics, tracks, or personas while allowing attendees to discuss distinct topics during live sessions and get the most out of your event. Audience Reactions According to Bizzabo data , 52.9% Event Marketing Software Must-haves 18.

Management 110

Management Sponsors Registration Speakers 110

Bizzaboo

FEBRUARY 20, 2023

With all this in mind, let’s look at a few can’t-miss items on your pre-event checklist template for an in-person conference. Event Brief/Management Checklist ☐ Set the event date and name. Your goal should be to create a name that’s catchy and in line with your target audience. ☐ Determine an appropriate event length.

Conference 98

Conference Sponsors Virtual Events Speakers 98

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. There is no time to think about whether our audience will care. To succeed, the event marketer of the future needs to stay on top of the event marketing game.

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40