This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
It’s rare to get everyone on your team on the same site, so don’t waste it and start your pre-event planning right after. Survey Your Audience To Get Post-Event Feedback. Getting feedback is probably the most important thing you need to do during your follow-up meeting after events. Check Your Event ROI.
You’ll find a wide scope of categories from marketing to budgeting, branding, and even ethics. It’s worth checking out if you’re looking for help attracting and engaging particular audiences or for tips on creating the right type of exhibition. EventMarketer. Connect Association. Techsytalk.
The challenge isnt just justifying event spendingits about securing future budgets, optimizing strategies, and ensuring that events contribute to meaningful business outcomes. Measuring and maximizing event ROI is entirely possible with the right approach. The eBook breaks this down into three essential steps: 1.
Sponsored by: As we recover from the pandemic, hybrid events with two distinct audiences—in-person and virtual—have become more popular. In our Hybrid Event Strategies for Dummies eBook , we will cover many essential hybrid event topics, including: Crafting a hybrid event strategy.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
Whether your event has 50 or 5,000 attendees, we have three solid ways to engage your audience to ensure your guests have an unforgettable experience. According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of eventmarketing.
Keep your audience on their toes – Build in plenty of surprises that will disrupt audience expectations and capture attention. Meetings in 2028: Predictions for the Future Meetings in 2028: Predictions for the Future from Social Tables Our very own Dan Berger loves looking to the future of the events. (i.e.
Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. How to use data to segment audiences and strategize the right topics.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. There is no time to think about whether our audience will care. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game.
Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
That same customised merch from the physical event can create that physical, tangible, touching experience that’s removed from the virtual event. It creates a connection between the audience and brands as viewers sit at home, taking it all in. A physical goodie bag for a virtual event helps viewers engage more.
Creation of event evangelists and champions: The event journey map gives rise to event advocates and champions: enthusiastic individuals who carry the event’s spirit beyond its confines, sharing their experiences with the external audience. Your words set the stage for an event they will want to attend.
It’s crazy to think how much the events industry has evolved in recent times. Events have moved online and it didn’t take long for us to realise that we can reach untapped audiences while keeping costs down. Different types of virtual event. Here are four of the most common virtual events.
Visuals for your event landing page and website: Craft eye-catching images and graphics to enhance the visual appeal of your event’s online presence. Social media visual content creation: Produce visually appealing images optimized for social media platforms, which can attract and engage your audience.
What is Experiential Marketing Experiential marketing is a strategy designed to engage consumers and encourage direct participation with a brand and/or its products, experiential marketing includes things like eventmarketing and street marketing. What type of experiences do audiences want?
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
Think executive leadership, marketing and sales teams, and anyone involved in content or product decisions. Make sure everyone is aligned on the events purpose, target audience, and expected outcomes. Their buy-in now will make the event planning process much smoother down the road. A trade show, seminar, or conference ?
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content