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The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Survey Your Audience To Get Post-Event Feedback. Did we promote to the right audience for the event?
Speakers want to present remotely, and attendees and sponsors are starting to drop off. What if travel policies change, and speakers, attendees and sponsors start to cancel? Know your audience. Make sure it stays true to audience needs. A good hybrid strategy also expands audience reach and event lifecycle.
How do I keep a virtual audience engaged ? Virtual Trade Show Ideas: The Sponsor & Exhibitor Side. Also, think about what is the purpose for your sponsors and your exhibitors. Ebooks, webinars, video content, podcasts. How many leads were generated from that form for that ebook? Content Everywhere.
Sponsored by: As we recover from the pandemic, hybrid events with two distinct audiences—in-person and virtual—have become more popular. In our Hybrid Event Strategies for Dummies eBook , we will cover many essential hybrid event topics, including: Crafting a hybrid event strategy. Download the eBook today!
It’s worth checking out if you’re looking for help attracting and engaging particular audiences or for tips on creating the right type of exhibition. For instance, the most recent volume is “All About Audiences” including how to attract new ones. Connect Association. Techsytalk. Creators of Q&A and polling platform Sli.do
Sponsored by: The pandemic sped up the digitization of meetings and events by at least five years, bringing more events—and event data—online. The new multi-audience, multi-format, and increasingly digital landscape is causing organizations to rethink the technologies they need to be successful. Download this eBook today:
As a result, sponsors and exhibitors are reevaluating their participation, seeking higher returns on investment and greater visibility. Our latest eBook, "Building Sponsor-Worthy Event Experiences," addresses this new reality in the meetings and events industry.
Audiences expect experiences beyond the act of gathering together, sharing a meal and socialising. We wrote an ebook together and created business plans, resources of which are available to anyone who needs it. Sponsored content. But what about smaller events? The days where meetings were just meetings are over.
Attracting Sponsors in Innovative Ways. Event pro Dan McCarthy had some great strategies to help make you and your company look like a prime pick for potential sponsors. Many planners dive right into planning without giving enough consideration to goals and objectives — but clearly not our audience! Click To Tweet.
Attracting Sponsors in Innovative Ways. Event pro Dan McCarthy had some great strategies to help make you and your company look like a prime pick for potential sponsors. Many planners dive right into planning without giving enough consideration to goals and objectives — but clearly not our audience! Click To Tweet.
of their marketing program budget to hosted and sponsored events. . Sponsor management tools: sponsor management , lead management, and scoring tools. Educating your audience. When planning an event, you must consider the format and type that makes the most sense for your goals, audience, and budget.
New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences.
Here are the most common ones: Increasing brand awareness Improving customer/organization relationships Educating your audience Generating qualified leads Driving more activity in target accounts Retaining customers Driving sales opportunities in target accounts Interested in diving deeper into event goals? Not sure what your goals are?
Check out these seven free ebooks, white papers, and other resources you can download now. If you’re looking for some super helpful tips on everything from audience engagement, risk management, and sponsorship, to event apps and gamification, check out this grab-bag of free downloadables. The 2018 Event App Bible. Media Type.
These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved. Example: Someone becomes known to your company by submitting their information to download an ebook. Like the first-touch model, the last-touch model is relatively easy to implement.
Analyze the crowd, size of the qualified audience, and estimated cost per qualified attendee. Analyze the crowd, size of the qualified audience, and estimated cost per qualified attendee. Finally, based on your research, create a list of trade shows that best fit your marketing goals, budget, and target audience.
Attendee engagement, also known as audience engagement or simply event engagement , refers to how well an event can hold the attention of its attendees and the level of how attendees’ interact with other attendees, the event’s content, and other elements like sponsors, brands, special sessions (i.e.,
It creates a connection between the audience and brands as viewers sit at home, taking it all in. Goods relevant to your audience. This same concept can be applied to sponsors of your event. A physical goodie bag for a virtual event helps viewers engage more. A physical gift card is always appreciated. Follow-up kit. Gift cards.
Creation of event evangelists and champions: The event journey map gives rise to event advocates and champions: enthusiastic individuals who carry the event’s spirit beyond its confines, sharing their experiences with the external audience. Here are some questions you might ask while defining your ideal attendees: What are their ages?
Then, when you feel you’ve got a good grasp on your audience, review your reward selection ideas and your participants’ perceived value of the rewards. If you want to review our target audience checklist, check out our eBook on the 12.5 Steps to a Perfect Incentive Program. Did you learn something new?
Consider joining some event industry LinkedIn groups and finding useful content to share on your own feed to your local audience. Consider sponsoring a charity event, serving on a non-profit board or donating your venue space for a meaningful event in your community. Think of each day as an opportunity to add value for others.
There is no time to think about whether our audience will care. Each event is different, it has different audiences, different content, and different culture. Stakeholder Motivation Your strategy also needs to focus strongly on other stakeholders such as sponsors, event partners, and exhibitors. Don’t use jargon.
For exhibitors who have sponsored sessions, measuring the attendee dwell time for their sessions provides valuable insights into how relevant their session topic is as well as the effectiveness of their speaker/presenter. QR codes can also be used to link to online collateral like videos, demos, eBooks, and more.
But as event teams are being asked to achieve more with fewer resources, potential sponsors are navigating tighter budgets and watching every dollar. To support you in this challenge, we’ve developed two comprehensive eBooks tailored to event leaders and managers. Let’s break down the key insights from each eBook.
Make sure everyone is aligned on the events purpose, target audience, and expected outcomes. For a deeper dive into measuring and optimizing event success, check out our Maximizing Event ROI eBook your go-to guide for turning event data into actionable insights. Sorting out the budget Once everyones on board, its time to talk numbers.
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