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The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing event technology to boost audience engagement.
Today we are diving into MPI’s World Education Congress. The World Education Congress (WEC) is a gathering where both MPI members and non-members alike come to gain education, network and more. The event has grown to about 2500 attendees and each year MPI is working to raise the bar. World Education Congress 2019.
Yes, everyone wants to create great content – marketers, writers, astronauts, and, of course, event planners. Delivering educational and relevant material to an actively engaged audience has never been as important as it is now. The short answer is – know your audience. You’re Here To Serve The Audience.
Let’s get one thing straight right away: the (pre-pandemic) days of getting away with a choppy live stream and a single camera in the back of the in-person event are over! Think of your hybrid event as a super-engaging news broadcast or a TED Talk instead. Hybrid Event Production: I Can Hear You Loud & Clear!
One of the main reasons people attendee events is for education and development. However, 80% of what is learned at events is forgotten in 48 hours. It is crucial to make sure you implementing learning and performance design for your event. Dru Cutler of Drury Design Group ( @drucutler ) .
So how can you get authentic audience engagement at your events? In a thoughtful article “ Audience Engagement – at the Heart of Meetings “, Pádraic Gilligan writes: “…We all want audience engagement so why doesn’t it take place?…While ” I disagree. ” I disagree. A different workshop.
Sustainable stand design by Expomobilia. Afterwards I viewed the event spaces at the Congress Center Basel and continued on to the Design Miami show. Here are eventdesign ideas inspired by my visit to Art Basel 2022. Create an inviting entrance with light design. Congress Center Basel foyer. Basel by night.
If you work in the field of education, you may have heard about the collaborative learning movement, where forward-thinking educators are reinventing the way in which students around the world learn. The way we see it, collaborative learning spaces should be a part of every event. What are collaborative learning spaces?
Megan Finnell, CMP, director, meetings & conferences, MGMA, and Tim Simpson, brand & engagement chief strategist for Maritz Global Events’ Design Studio, speak to EduCon attendees Monday during their session. The data showed that half of the audience liked parties and half of them liked directed networking, she said.
You’re doing this because you need to see ROI and bottom-line results from every event you host. That’s why it’s so important to create an event strategy first, and then find a venue that can help you execute that strategy. . Maybe you’re throwing a big educational summit. You want attendees to feel a certain way at your event.
Webinar World, the eventdesigned from webinerds to webinerds, has been in the hybrid game for years. The good folks at ON24 , the company behind the event, have long realized the importance webinars have in today’s marketing landscape. So why not do the same with your hybrid event? Webinar World. Conclusions.
“The new ESPC certification for the often-overlooked profession of event servicing is historic on many levels,” said Paola Bowman, CMP, CMM, who serves as president of ESPA and director of client services and events at Arlington Convention and Visitors Bureau in Texas. What ESPC Proves.
She first learned of the designation in 1999 while looking for ways to learn more about the industry she was so interested in. The process of preparing for continuous education involves gaining in-depth knowledge of various aspects of meeting and event planning, from tactics to strategy,” she says.
As she builds out her shows’ educational and networking opportunities, Tinsley Conway of Connect Meetings stays ahead of mainstream trends because her attendees want fresh ideas and activations they can use at their own events. One notable exception: Tinsley Conway, vice president of events for Connect Meetings.
With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. You are a business eventdesigner. Now is the time to raise the bar.” — Don Neal. Now is the time to raise the bar.
The deficiencies of meeting planning textbooks and education. They assume that the core purpose of a meeting session is to transmit content to an audience. A “creative” eventdesign is one with a novel venue and/or decor and lighting and/or food and beverage. In my opinion, meeting planner education is deficient.
And then when you design something, be it the strategy, the design phase or the execution phase, you should have an awareness of your audience and all of their eccentricities. “From when you look at brand execution and how brands are looking at the world and how they’re attracting a new audience.
The event’s name was redubbed “Access Live,” an extension of the association’s WSWA Access, a program that connects wine and spirits producers with wholesalers via education and mentorship. We changed [the education] to create more 20-30-minute impactful talks on hot topics in the industry.
Session proposals are now being accepted for the MeetingsNet track at CaterSource + The Special Event show happening February 12 to 15, 2024, in Austin, Texas. We invite you to submit an idea for an informative session, sharing meeting expertise or research that can help event professionals to succeed.
Circularity will potentially become the largest Unique Value Proposition (UVP) for trade shows, with some leading events, such as Pack Expo Las Vegas, CES , and World of Concrete , already starting to market the actions they are taking around sustainability as a benefit for their audience.
World Education Congress (WEC) 2024, Meeting Professionals International’s (MPI) annual gathering, is always notable for its range of educational programming. Mirroring trends seen in the turnover in the industry since Covid, approximately 50 percent of the audience was attending for the first time.
This year events will start thinking more holistically about what we can do to improve our impact from banning single-use plastics, and educating out attendees, to offering more plant-based catering. We will also see a rise in using recycled materials for eventdesign. You DO have other options. .
GO WEST is the largest gathering of event professionals in Western Canada. The event focuses on education, innovation, and networking. Getting everyone connected and building relationships is one of the events main goals. and Arlene Schilke of Timewise Event Management Inc.
In this guide, we’ll give you a quick primer on Gen Z, plus actionable tips to help you better engage this crowd at your next corporate event. Before you market to any audience, you need to understand who they are and where they come from. Educated: More Gen Z’ers have completed high school and college than previous generations.
The insights from this event will be summarised in this post. Increasing audience engagement and online event attendee numbers during a pandemic. The National WIC Association faced the challenge of how to get the members back in person and how to get them the education that they needed.
And which ones got the most love from the audience? The Story Behind The Redesigned World Education Congress. Exploring Hackathons for Events. Event Ideas to Keep It Weird and Make It Awesome! Inclusion In The Events Industry: The Impact of The Americans With Disabilities Act. Women In Events.
A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. With this new generation of younger, more diverse, and more educated attendees emerging, the event industry must adapt to meet their evolving needs and expectations. We’re talking about B2B events here.
Several weeks before the conference, I scheduled separate 30-minute interviews with the six panelists to educate myself about the issues surrounding the session topics and to discover what they could bring to the sessions that would likely be interesting and useful for their audience. At this point we switched to a fishbowl format.
Conversation pods are a great way to keep attendees from feeling overwhelmed at events. We must re-evaluate our pre-COVID event models and restructure them to meet audiences where they are today.” — Beth Surmont. In-person event attendees are looking for a different kind of intellectual experience compared to online.
An expanded exposition floor at Mandalay Bay Convention Center was brimming with activity Tuesday as an estimated 10,000 people flowed through hosted buyer appointments, education sessions and nearly 400 booths representing more than 180 countries, venues, technology vendors and suppliers. pic.twitter.com/dD39yCSkL3. —
Hands rise, and the presenter picks an audience member who asks a question. Related posts: Participation techniques you can use in conference sessions Here’s the summary handout for my workshop on participation techniques you can use in conference sessions that I’ll be leading at MPI’s World Education Congress 2011.
Through the rise of virtual events , planners have been able to extend their reach and scale their events to a wider audience. Moving forward, holograms will be used to dazzle attendees, educate potential partners, and demonstrate products to buyers in ways not many people have seen before.
Dale Hudson is exiting IMEX Group at the end of this month with plans to bring her experience to new audiences. When Dale Hudson, CED, SEPC, accepts her Pacesetter Award from the Events Industry Council in mid-October, it will be one of the last times she’ll be introduced as knowledge and events director for the IMEX Group.
I interviewed the event organiser, Dr. Carlos R. Wyss, Project Manager at Wasser-Agenda 21, who gave insights into the eventdesign process. Target audience. The success of the event is due in large part to the establishment of an advisory board from the very beginning. About the organiser: Wasser-Agenda 21.
As an event planner’s career grows, they are able to delegate more responsibility to coordinators and event staff, but not at first. Every event planner should be able to carry out the following functions: Design. Eventdesign is one of the most crucial parts of the planning process. Continuing education.
So good, it should be shared with a wider audience. Tools and techniques for engaging the audience. There are two kinds of pre-event calls, though these categories can blur, and might be covered in a single call: Connecting with panelists. At what audience size do you find that “all mics open” breaks down?
When the opportunity arose to curate an event for Financial and Insurance Conference Professionals (FICP) in Marco Island, Florida, our team knew this challenge could be an exciting journey. This meant that our eventdesign had to not only meet but exceed their expectations, presenting a unique challenge and opportunity.
Two years ago, Tim Simpson, the brand and engagement chief strategist for Maritz Global Events, was unequivocal in his support for the use of personas, fictional characters that are used to represent audience segments. Watch CL22 Sessions. On-demand access is available through March 12, 2022.
Adjust Your EventDesign Tactics Towards Liminality. Liminality is an important event element that has a significant role in the way you design virtual events. Yet to think that in-person events make good use of liminal spaces is disingenuous at best. The desire for liminality is at an all-time high.”
Reed, FASAE, CMP, chief event strategy officer at the American Society of Hematology. Steal These Ideas Make virtual event registration complimentary by getting it sponsored. If you have sponsors who create their own events at your conference for your audience, consider charging them to plan those off-site events internally.
We know that: presenters need to incorporate audience engagement ; social learning is humans’ true superpower ; serving up learning in small bites works much better than long lectures; and. I think he remained quiet for his own reasons, perhaps uncaring about his success at educating us, perhaps ashamed that he had lost us.
I hope the focus on these topics remains prominent and we continue to tie these initiatives into our programming on site to increase awareness around the simple things we can do daily that can have a positive impact on our audience experience and in return, our business KPIs. What do you like most about your job?
While the shifts are plentiful, there are five that stand out from the fold when it comes to modern eventdesign. Forbes uses diagramming software to create industry-leading events. The Boston event, now in its fifth year, has countless moving parts. Here are five meeting industry trends that are changing the game.
The big question on every event professional’s mind: how should events look going forward? Even more pressing, how can you provide a remarkable experience that will deliver on the educational and emotional needs of attendees so they think attending is “worth it”? Event visioning sessions are a great place to start strong.
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