Smart Meetings

NOVEMBER 18, 2024

At events like IMEX America and MPI World Education Congress , we see this shift in action: virtual attendees aren’t just passive spectators but active participants, with real-time Q&As, curated meetups, and interactive content, creating a harmony across physical and digital spaces.

Events 264

Events Preparation Attendee Technology 264

Endless Events

MAY 4, 2018

Audience engagement techniques meet AR and VR technology in this year’s InfoComm, and the Center Stage sessions are set to explore their interrelationships. They allow you to follow audiences, while also immersing them into the event’s activities wherever they are. Events for Higher Education: Time to Step Up. There’s Sli.Do

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Audience Trade Show B2B Technology 258

Endless Events

MARCH 12, 2019

Today we are diving into MPI’s World Education Congress. The World Education Congress (WEC) is a gathering where both MPI members and non-members alike come to gain education, network and more. In 2018 MPI’s World Education Congress had a complete overhaul. In 2018 MPI’s World Education Congress had a complete overhaul.

Education 233

Education Event Design Attendee Networking 233

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. There are chances to reach more diverse and engaged audiences. Like what you see?

Trends 245

Trends Marketing Marketing Social Media 245

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. MEASURING AUDIENCE ENGAGEMENT. GIVE VALUE TO EXHIBITORS.

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Benefits Attendee Registration Event Apps 303

Endless Events

JULY 10, 2020

Over the past few months, we’ve been focused on providing all the educational content we possibly could about virtual events. And this is why we’ll begin diving into educational content on the topic, alongside virtual events. One of the biggest concerns planners have with virtual events is related to audience engagement.

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Virtual Events Events Audience Rehearsal 347

Endless Events

MARCH 26, 2021

Yes, everyone wants to create great content – marketers, writers, astronauts, and, of course, event planners. Delivering educational and relevant material to an actively engaged audience has never been as important as it is now. The short answer is – know your audience. You’re Here To Serve The Audience.

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Audience Virtual Events Education Speakers 338

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Event Marketing Marketing Marketing Social Media 62

Endless Events

MARCH 10, 2020

“Live webinars in addition to the summits where we do three hours of education, we now teach the majority of all of our certificate sessions online. Whether they can’t afford the time out of the office, they want bite-sized one-hour education, something that they could listen to while they’re driving. The Beginnings.

Virtual Events 398

Virtual Events Speakers Rehearsal Events 398

Advanced Travel and Tourism

FEBRUARY 22, 2024

It really is about the memories created brick by brick, and this got me thinking…  As Destination Marketers, we are not too far off from being a LEGO Designer. Engaging Digital Campaigns:  In the digital age, LEGO has successfully leveraged technology to engage audiences. It just looks a little different.

Audience 246

Audience Education Tourism Culture 246

Endless Events

APRIL 23, 2021

Keeping the hype alive in this day and age isn’t the easiest thing, but repurposing the content of your event and using it as an external marketing tool goes a long way to keep your name on everyone’s lips. Event Video Storage: A Marketing Game Changer. Let’s take post-event marketing, for example.

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Events Social Media Virtual Events Audience 316

Endless Events

AUGUST 11, 2020

The good folks at ON24 , the company behind the event, have long realized the importance webinars have in today’s marketing landscape. Growth Marketing Conference. But staying ahead of the curve and living up to their title as innovators, the people behind the Growth Marketing Conference came up with a solution.

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Events Production Conference Virtual Events 336

Endless Events

JANUARY 21, 2022

Depending on the venue and the size of in-person and virtual audiences , these experiences can take many forms. The rest of the audience tunes in virtually. Hybrid event studios are perfect for product launches, educational and entertaining sessions, marketing purposes, times of uncertainty, and much more!

Audience 316

Audience Production Events Virtual Events 316

Endless Events

JANUARY 19, 2021

And we’re continuing to do it, even though now everyone’s doing it and we’re all figuring this out together” “We do a conference called Social Media Marketing World, which we’re having to forgo next year because it’s just not being allowed in San Diego. Content For Virtual Events: The Audience.

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Virtual Events Speakers Events Social Media 348

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Smart Meetings

APRIL 15, 2025

” Sign up for the monthly Behind the Bookings newsletter here The bleisure market is growing at an impressive pace, with projections estimating it will reach a staggering $3.5 As such, hotels must recognize and anticipate these hybrid requirements to stand out in a competitive market. We appreciate your support.

Affiliate 130

Affiliate Booking Trends Training 130

Endless Events

AUGUST 5, 2019

. “I did this just last week, an event here in the UK that I was speaking at, where the organizer didn’t have a Q&A software, but I wanted to use that to engage with the audience. So, you don’t have to dive in with both feet, you don’t have to dive in with a ton of money” Audience Engagement Technology.

Logistics 271

Logistics Event Apps Technology Technology 271

Convene by PCMA

DECEMBER 30, 2021

After a promising but brief return to in-person-only events in the spring, the Delta and Omicron variants forced many event organizers to renavigate a hybrid event landscape to engage both digital and physical audiences. Even as their hybrid events remain a work in progress, many organizers now see their long-tail potential. Building Rapport.

Audience 130

Audience Online Virtual Events Platform 130

Endless Events

NOVEMBER 9, 2020

Is it all about the amazing content and educational value? This will always depend on how tech-savvy your audience is. Remember that, due to pandemic-adjacent circumstances, the virtual event market is quite saturated. From the audience’s standpoint, it will always be preferable to register directly on the platform.

Virtual Events 364

Virtual Events Platform Registration Events 364

Convene by PCMA

OCTOBER 5, 2023

Meeting professionals who are looking to make their events more appealing to next-generation attendees might consider making a simple shift: Use words to describe your events that resonate with your target audiences. For those respondents, “learning” or “content” resonates more than “education,” he said. Those will shift.

Audience 122

Audience Trade Show Remote Online 122

Smart Meetings

APRIL 18, 2023

With cannabis gaining momentum in state legislations and shedding its stigma to be more visible in mainstream culture, cannabis travel and tourism is a fast-rising market. Most of my work focuses around destination marketing organizations. It’s (about) the data and education. That’s my core client profile.

Tourism 264

Tourism Tourism Education Consulting 264

Convene by PCMA

FEBRUARY 24, 2025

Different platforms serve different purposes and audiences: TikTok is used for discovery, Instagram for engagement, YouTube for education, and X for real-time updates. Platforms with higher ROI may be a better option unless X is a primary engagement tool for your audience. Campaign budgeting.

Social Media 101

Social Media Media Platform Public Relations 101

Endless Events

SEPTEMBER 27, 2021

Not only do they talk about this particular event platform’s solutions, but they also nerd out about data analytics, virtual audience engagement strategies, and the ROI of virtual events. These events have a lot of educational content, lots of different tracks, or breakout sessions,” he says. Press play and join them!

Platform 317

Platform Management Virtual Events Meeting 317

Smart Meetings

JANUARY 17, 2019

Spread Information to a Larger Audience. The more open you are to educating your audience, the more you’ll be seen as a credible and authoritative source within your industry. Because you have different marketing goals (more website visits? Benefits of Videoing Your Next Conference. Generate More Leads. Repurpose Footage.

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Conference Social Media Promotion Website 242

Social Tables

JUNE 17, 2021

, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. In this post, we explore five proven strategies, tips, and examples that every event planner should know in order to boost their marketing efforts.

Planner 148

Planner Marketing Marketing Social Media 148

Smart Meetings

MAY 18, 2023

Oakland event prioritized DEIB education MPI Northern California Chapter’s Annual Conference Experience moved to Oakland Marriott City Center from its traditional home in San Francisco this week with a new format. Read More : Educational Support Elevates DEI and Could Alleviate Staffing Issues “This is a business issue,” DeShields said.

Trade Show 246

Trade Show Panel Proposal Banking 246

Smart Meetings

SEPTEMBER 23, 2021

The fact is your event deserves to be successful despite all the uncertainties in the market. Know your audience. Make sure it stays true to audience needs. If infections spike and you need to cancel your in-person event, you’ll still have valuable digital content to share with your audience. Have a back-up plan.

Speakers 246

Speakers Audience Registration Sponsors 246

Smart Meetings

MARCH 27, 2025

Minardi referenced a recent McKinsey study that found that wellness in the United States is now a $480 billion market, and its continuing to grow, with 82% of people agreeing that wellness is a top, or at least a very important, priority. See in action how planners can amplify it to multiply ROI. So, why wellness, and why now?

Meeting 130

Meeting Sponsors Training Planner 130

Endless Events

MARCH 25, 2020

What are your marketing and financial goals? In the process, you’ll also want to define your target audience clearly, since this is a stepping stone for many aspects of planning and execution. Market research can be a powerful tool here. Do you just want a speaker talking to the audience?

Virtual Events 340

Virtual Events Event Planning Speakers Events 340

Endless Events

NOVEMBER 4, 2022

He previously worked at Drift as the VP of Content and Community and at HubSpot as the VP of Marketing. He continues: “HubSpot Academy led me to understand that the academy was started for customer education, retention, and upselling. Then, when we did our first in-person event in March of 2022, we had a captivated audience.

Events 317

Events Sustainability Education Planner 317

Smart Meetings

NOVEMBER 11, 2022

More robust tracking can more meaningfully bring events into the marketing funnel securely and sustainably. “As Badges included QR codes that were scanned as attendees accessed the show floor and education sessions, helping organizers understand what was popular based on actual behavior. On-site check-in should be painless.

Sponsors 246

Sponsors Registration Technology Technology 246

Smart Meetings

MAY 5, 2023

Just ask any production house that was hired to deliver broadcast-quality experiences to audiences during lockdown. Programmed to Connect Rob Lowe Before the pandemic, people assumed that digital events were a great—and cheap—way to deliver content and educate an audience. It all comes down to knowing your audience.

Virtual Events 279

Virtual Events B2B Audience Trends 279

Smart Meetings

MAY 22, 2024

The event was re-invented from the ground up,” says Jennifer Minzey, vice president of education for MPI Southern California. 2: Innovate Marketing This year provided new insights into which marketing channels and messages resonated most with their audience; and next year, Minzey says they plan to build on that approach.

Events 246

Events Sustainability Audience Social Media 246

Techsytalk

APRIL 18, 2017

A trade show is an opportunity to boost your brand awareness, capture leads, and even launch a new product to a receptive and targeted audience. Can you get your brand in front of a wider audience or gather free publicity? Is there any market research you can gather while you are there? Market Research.

Trade Show 238

Trade Show Prospect Audience Production 238

Endless Events

FEBRUARY 7, 2020

If you work in the field of education, you may have heard about the collaborative learning movement, where forward-thinking educators are reinventing the way in which students around the world learn. This is what educator David Jake has suggested: Begin with clearly identifying what you want learning to look like at your event.

Events 364

Events Networking Education Planner 364

Smart Meetings

OCTOBER 5, 2022

A streaming option can serve larger, more geographically diverse and executive audiences, act as a flexible insurance policy in the event a new threat grounds attendees while providing valuable data about behavior. But she also has clients who are highlighting just a handful of sessions for at-home audiences.

Meeting 276

Meeting Virtual Events Platform Attendee 276

Convene by PCMA

AUGUST 20, 2024

I travel to events to network with my peers,” we are told time and time again, “but my boss will only approve my travel if they see a lot of education options.” “I We can create the right balance of connection and education by adjusting our program formats. I don’t want to approve a boondoggle,” bosses say. You need to design for it.”

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Education Events Sponsors Organization 104