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MPI Academy shares insights into how planners can master their continuing education journey Ah, the continuing education conundrum. His role is to consider what the topics, trends, needs and pain points are for the planners and suppliers out there at any given moment. Luepke’s commitment? “It
Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , trade show design and operations. Across the more than 70 sessions, audience participation was encouraged.
The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing event technology to boost audience engagement. Press play and enjoy!
To educate meeting professionals about the companys curated wellness menus of catering and content options, gatherings are happening from Washington, D.C., Read More : Wellness at Work: How Meeting Planners Can Enhance Productivity, Engagement and Retention Nichols suggested what he calls the GLADS approach.
How to improve audience engagement? Try these six audience engagement techniques at your next event. It takes ages for the microphone to be passed from audience member to audience member while everyone waits in awkward silence for the next question. Engaged audience members participate more, learn more, and are happier.
At events like IMEX America and MPI World Education Congress , we see this shift in action: virtual attendees aren’t just passive spectators but active participants, with real-time Q&As, curated meetups, and interactive content, creating a harmony across physical and digital spaces.
Audience engagement techniques meet AR and VR technology in this year’s InfoComm, and the Center Stage sessions are set to explore their interrelationships. They allow you to follow audiences, while also immersing them into the event’s activities wherever they are. Events for Higher Education: Time to Step Up. There’s Sli.Do
Event planners can now start to think about what life looks like on the other side. As event planners, we’ve always taken responsibility for the safety and security of our attendees while they were in our care. The post Jury, Judge or…Event Planner? Duty of Care. Anh Nguyen. As #eventprofs, what is our duty of care?
How the gig economy is impacting the events industry In honor of Labor Day, Smart Meetings chatted with Tracy Judge, founder and CEO of Soundings , to get the latest scoop on the trends currently emerging within the freelance meeting planner gig economy. SM What types of freelance meeting planner roles are most in demand?
Today we are diving into MPI’s World Education Congress. The World Education Congress (WEC) is a gathering where both MPI members and non-members alike come to gain education, network and more. In 2018 MPI’s World Education Congress had a complete overhaul. In 2018 MPI’s World Education Congress had a complete overhaul.
Over the past few months, we’ve been focused on providing all the educational content we possibly could about virtual events. And this is why we’ll begin diving into educational content on the topic, alongside virtual events. One of the biggest concerns planners have with virtual events is related to audience engagement.
That’s why it’s important for event planners to understand what drives them and why. Planners can use Bluetooth Low Energy and RFID technology to create heat maps. Additionally, planners can observe these changes over time by using the timelapse function. . For example, planners can identify and prevent a bottleneck on time.
Arguably one of the biggest pain points for planners, driving engagement isn’t quite as hard as one might think. Back before virtual events were the norm, planners already dabbled in event apps. Because audiences are participating from home, it’s easy to get sidetracked by the dog or the mailman. Gamification Wins.
Thanks to this knack for adaptability, a surge in virtual events completely shifted the paradigm, and audiences were introduced to brand new ways to connect and experience the world. Simultaneously, planners learned how to harness the power of technology to continuously deliver exciting events. Both audiences will thank you!
The result is a chaotic, volatile environment in which meeting and event planners are struggling to optimally balance their meeting objectives with attendee preferences and safety, constantly changing guidance from the CDC and local government rules restrictions. What are planners to do? It’s a win/win,” she says. Hybrid Events.
See in action how planners can amplify it to multiply ROI. Angela Minardi The event kicked off with a keynote from Angela Minardi, founder of Fit City Adventures , who redefined wellness and broke down how planners can better incorporate iteasily. Wellness is already in events DNA. Wellness] is not just 6 a.m. Brain Breaks.
Most planners didn’t even hear of them prior to 2020! Depending on the venue and the size of in-person and virtual audiences , these experiences can take many forms. The rest of the audience tunes in virtually. For the last two years, virtual audience expectations have been consistently rising.
Yes, everyone wants to create great content – marketers, writers, astronauts, and, of course, event planners. Delivering educational and relevant material to an actively engaged audience has never been as important as it is now. The short answer is – know your audience. You’re Here To Serve The Audience.
With the advent of virtual events, planners became game-changers. After months of pushing out educational content about virtual events, our team took it a step further. Keeping a virtual audience engaged tends to be the main source of concern when planning a virtual event. How can they better engage with the audience?
Even though virtual events are set to become the new normal, not many planners have experience with this paradigm. Because planners and companies aren’t sure which way is North right now, it’s easy to disregard the things that could make or break the virtual experience for everyone involved. 1 PowerPoint Heavy Content.
Can you feel that, event planner? Virtual audiences should no longer be treated as second-class citizens but rather as equal to your in-person crowd. After all, chances are that the virtual audience is even bigger than the in-person one. That way, they know what camera to look at to fully engage with the virtual audience.
As she builds out her shows’ educational and networking opportunities, Tinsley Conway of Connect Meetings stays ahead of mainstream trends because her attendees want fresh ideas and activations they can use at their own events. One notable exception: Tinsley Conway, vice president of events for Connect Meetings.
Becoming a CMP “I am from a generation of planners who fell into this work,” Surmont says. Planners have power to bring people together, and together, people solve problems, generate ideas and inspire one another, Surmont says. She has been a CMP since 2008, and was a member of the inaugural class of CMP Fellows in 2022.
My sister is a teacher in northern Nevada, and there are so many education problems that revolve around hybrid solutions. Even though the issue feels a lot like this: So we were both in positions to have an educated conversation on the topic. It’s not just a trend for events or education. Everything is shifting.
This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Whether event planners intentionally design them or not, attendees will have had an experience at an event. In a sense, all events are experiential.
“Live webinars in addition to the summits where we do three hours of education, we now teach the majority of all of our certificate sessions online. Whether they can’t afford the time out of the office, they want bite-sized one-hour education, something that they could listen to while they’re driving.
And as virtual events kept evolving, planners were bombarded with dozens of features and opportunities from platforms swearing they were the next big thing. Is it all about the amazing content and educational value? This will always depend on how tech-savvy your audience is. User-Friendly UX .
As the industry pivoted to virtual events, virtual audience engagement became one of the most talked-about challenges. TVT was all about building passionate fan groups and creating premium experiences and evangelical audiences that would then spread the word.” ” Education Meets Events: Virtual Graduations .
Event planners are often too busy with the actual event to even worry about what will happen next. Video has always been a powerful marketing device for event planners, but now that pretty much every event session takes place in this format, planners should spend some extra time considering how much value can be extracted from it.
If you work in the field of education, you may have heard about the collaborative learning movement, where forward-thinking educators are reinventing the way in which students around the world learn. What do planners need to know before dedicating their time to creating such an environment? Source: e180. Researcher Ken A.
But what good are any of those if event planners are not taught how to use them or if they stop working mid-event? Event planners should have somebody available to them 24/7. And finally, software companies should see event planners as long-term partners rather than one-time customers. The success of their event depends on it!
As event planners learn how to transition into the hybrid model , they must acknowledge it comes with its own set of challenges. Because this time around, you don’t have to worry about just one audience. One of the biggest pitfalls of hybrid events is neglecting the virtual audience. The Virtual Audience.
You’re either a planner eager to learn how you can set your virtual speaker up for success, or you’re a speaker looking to be trained in the art of virtual presentations. You might also just be a curious person, but for the sake of purpose, let’s assume you’re either a planner or a speaker. For The Speakers. #1
He continues: “HubSpot Academy led me to understand that the academy was started for customer education, retention, and upselling. So as my journey at HubSpot unfolded, I realized more and more that creating demand not just through content but education sparks a community that gets people talking. Mark’s #1 Tip for Event Planners.
Our main goals here has been to educateplanners everywhere on the subject – and make them realize just how cool and engaging virtual events can be. After you took the time to learn about mistakes to avoid , how to engage your audience , and sponsorship deals , we want you to think about how to entertain attendees.
Today, she shares with our audiences what she had learned. If I went to an educational conference in person, it was in the hallway where I took away key insights from my colleagues.” Look at your content library and ask if this is really out of date or is this something that we can repackage for our audience.”
After a promising but brief return to in-person-only events in the spring, the Delta and Omicron variants forced many event organizers to renavigate a hybrid event landscape to engage both digital and physical audiences. L’Italian cautions planners to avoid rushing to commit to a platform before a strategy is set. The biggest, No.
While it’s hard to make absolute predictions of what we can expect from the future, we can absolutely make educated guesses. Several planners and tech companies already see hybrid as the certain future of our industry. Planners can’t continue to expect speakers to just figure everything out for themselves.
One Thing the Industry can do Better: Educate Attendees One of the significant benefits of the nomadic lifestyle is constant exposure to other cultures. Her response: attendee education. We’re not educating our attendees about the destination enough. You get to spend your morning exploring.
While weve made progress as an industry toward more sustainable event practices, how can planners assume a climate-focused role to help move the needle further? Balance the Attendee Experience Against Sustainable Practices Develop a smart, audience-focused strategy to make decisions about signs, handouts, and giveaways.
Know your audience. Make sure it stays true to audience needs. If infections spike and you need to cancel your in-person event, you’ll still have valuable digital content to share with your audience. A good hybrid strategy also expands audience reach and event lifecycle. This is the question planners ask me the most.
Audiences are growing increasingly tired of 2D digital experiences and missing the level of interaction made possible by in-person events. David Whelan is the CEO of Immersive VR Education , which sells a VR training and collaboration platform called Engage. Using VR for virtual events can be a complete game-changer.
In June, he flew to Las Vegas to go to Meeting Professionals International’s World Education Congress – or MPI WEC 2021 in short. He had actual advice that was good for planners.” “The feeling of being in an audience is something that people miss and crave because it makes them feel really good.
According to Will, event planners’ biggest nightmare is that platforms aren’t exempt from Murphy’s law. “I always tell planners that have been stuck with the same platform for awhile that it’s totally worth trying and figuring out what are your goals for your event. ” Personalization Is Key!
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