Smart Meetings

NOVEMBER 9, 2018

We call these prospects Event-Qualified Leads (EQLs) and they are the first step in linking events to sales. They have arranged their busy home and work lives, traveled, and expended valuable resources to attend your conference, furthering their education about your products and the industry they serve.

Registration 203

Registration Prospect Contracts Contracts 203

The MICE Blog

JULY 26, 2021

To hook and WOW audiences.’ . The educational sessions were highly informative, and I want to share some of these highlights with you in the following paragraphs. Hubilo creates experiences that are unique to virtual audiences. Then, analyse what is working for your unique audience and your brand.’. ‘We

Social Media 162

Social Media Virtual Events Events Audience 162

Endless Events

JUNE 29, 2022

What companies need to do to improve pricing transparency, therefore, is to educate SDRs to know as much as possible.” ” “And be transparent about the process with your prospective clients,” adds Brandt. One might call it event gamification, others might call it audience engagement features.”

Event Technology 194

Event Technology Technology Technology Events 194

Convene by PCMA

AUGUST 16, 2021

Consider a two-pronged approach that allows you to seize opportunities as they arise and borders open — but commit to the long game of continuing to engage and grow your global audience with online content to set your 2022 event up for maximum success. Consider that some of your global audience won’t make it to your physical event.

Attendee 122

Attendee Audience Public Relations Online 122

Smart Meetings

OCTOBER 12, 2022

An expanded exposition floor at Mandalay Bay Convention Center was brimming with activity Tuesday as an estimated 10,000 people flowed through hosted buyer appointments, education sessions and nearly 400 booths representing more than 180 countries, venues, technology vendors and suppliers. pic.twitter.com/dD39yCSkL3. —

Attendee 293

Attendee Airlines Tourism Tourism 293

Motivation Excellence

JUNE 7, 2024

They also aimed to provide educational resources, networking opportunities, and better access to company leadership. The personal motivation for these channel partners has become to always qualify for the next event, and for some, to move up the ranks within the attendee audience to capture top-performance awards.

Incentives 130

Incentives Prospect Sustainability Production 130

Eventtia

JANUARY 15, 2025

Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. Event marketing is a powerful way to connect with your audience because you can bring your brand to life.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Gavel International

MAY 24, 2022

Reading Time: 8 minutes Cold Prospecting (Part 1 of 3). Prospecting is, of course, necessary for organizations to find new business. However, prospecting is hard work. In fact, nearly half (42%) of sales professionals state that prospecting is the most challenging part of their job. (1) 13) Ponder this for a moment.

Prospect 52

Prospect Healthcare Website Social Media 52

MeetingsNet

OCTOBER 16, 2020

We were able to be somewhat aggressive” in focusing mostly on prospective business that was easier to sell and to service than other prospects. “Because of the frothy demand in the couple of years leading up to the pandemic, the relationship between destination marketing organizations and event customers had become interesting.

Meeting 116

Meeting Prospect Panel Technology 116

Convene by PCMA

JANUARY 24, 2022

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. While the beginning of the pandemic saw a huge boost for online events, audiences have shorter attention spans and attendees are spending less time engaged with virtual platforms.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

AUGUST 13, 2021

They work in a range of industries — industrial, education, consumer goods, and health care, among them. Nearly half of the respondents are at the director level, one out of five identified as being an executive vice president/vice president/general manager, and more than a quarter are managers.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Bizzaboo

APRIL 19, 2023

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Do you want to generate leads, increase brand awareness, or educate your audience?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

NOVEMBER 24, 2021

The main two objectives for attendees at in-person conventions are visiting exhibits and networking, followed by attending special events — education sessions and keynotes/general sessions are at the end of the list. They’re happy to see their customers in person, they’re happy to see their prospects — but this state of grace will not last.

Trends 105

Trends Virtual Events Events Automation 105

Motivation Excellence

JUNE 15, 2024

They also aimed to provide educational resources, networking opportunities, and better access to company leadership. The personal motivation for these channel partners has become to always qualify for the next event, and for some, to move up the ranks within the attendee audience to capture top-performance awards.

Incentives 100

Incentives Prospect Sustainability Production 100

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I We are marketing to people.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Bizzaboo

SEPTEMBER 5, 2023

Event promotion is the art and science of elevating an event’s visibility and appeal to a target audience. Promote continuing education and other certifications Highlight the opportunity for attendees to earn professional development credits or certifications by attending specific sessions. Let’s get started!

Promotion 98

Promotion Registration Prospect Social Media 98

Bizzaboo

AUGUST 1, 2022

More and more event professionals and marketing teams are turning to webinars to engage prospects, customers, and even employees in a more cost-effective way. Here are eight common ways organizations use webinars to engage prospects and customers or build more tight-knit teams. Customers, prospects, and employees all have questions.

Prospect 98

Prospect Certification Virtual Events Production 98

Social Tables

JANUARY 12, 2023

They send prospective event venues, hotels, and vendors the details of their upcoming event, and request a quote for the products or services required. SMERF (Social, Military, Educational, Religious, Fraternal). Continuing education. Comparison and Selection. Corporate meetings, seminars, and retreats. Large conferences.

Planner 145

Planner Vendor Certification Event Planning 145

Bizzaboo

SEPTEMBER 19, 2022

One easy way to help your audience justify event attendance is by creating a one-sheeter or brochure that can be quickly consumed by management, highlighting the benefits an employee would experience from going to your event. . Here are seven ideas for helping attendees get buy-in: 1. Create Content Outlining the Benefits of Attending.

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Convene by PCMA

NOVEMBER 5, 2021

In 2020 and throughout this year, their Amplify Event Series digital events offered continuing education credits for finance and accounting professionals which have been content-driven, meaning no expo, no networking. The decision to make the event free vs. fee was to broaden Workiva’s audience and build relationships. Diana Cam.

Virtual Events 97

Virtual Events Registration Sponsors Events 97

Convene by PCMA

AUGUST 25, 2021

The planner added: “We provided a space for recognition, rejuvenation, and education. Being able to pivot to virtual events to continue educating our members and allowing an opportunity for our industry to network and engage with each other. Successful execution of virtual continuing education event and trade show.

Virtual Events 98

Virtual Events Trade Show Contracts Contracts 98

Bizzaboo

JUNE 15, 2022

A user conference is designed to excite and educate clients and prospects on your product’s latest features, your company’s future roadmap, and industry trends. When companies host user conferences, they are typically interested in increasing customer retention by educating their users on making the most out of their platform.

Conference 78

Conference Prospect Events Vendor 78

The MICE Blog

NOVEMBER 17, 2022

Since 1989, SAP has traditionally held a single, annual customer event where our customers, partners, prospects, and influencers travel from around the world to a single venue to connect in person with SAP and each other. We’ve also refined the target audience to focus on business decision-makers, helping us to.

Location 130

Location Virtual Events Sustainability Attendee 130

Social Tables

APRIL 16, 2019

After all, being an events professional requires as much continued education as any other gig out there. Keep your audience on their toes – Build in plenty of surprises that will disrupt audience expectations and capture attention. We know we couldn’t have! You’ve learned…now apply that knowledge!

Planner 120

Planner Management Marketing Marketing 120

Bizzaboo

FEBRUARY 15, 2023

Still, we believe creating an equitable experience — striking the right balance between entertainment, networking, and education — is 100% possible. If you’re hosting an internal corporate event, the ability to turn comedy into education or inspiration can be a game changer. Feel free to use the table of contents or dive straight in!

Virtual Events 86

Virtual Events Online Sponsors Events 86

Stova

MARCH 16, 2023

The Complete Guide to Event Audience Engagement The meeting and event industry is constantly changing as improvements in technology make it easier for planners to engage with attendees. Getting Started While event goals vary by type of event, audience profile, and other factors there are enough common elements to provide a basic roadmap.

Audience 40

Audience Event Apps Sponsors Events 40

Stova

FEBRUARY 15, 2024

You’ll discover: Sure-fire tips for packages to endear your sponsors to attendees Innovative tools that make it easy for prospective partners to say YES! Sponsors can make the most of fresh insights to deepen their understanding of prospects and move them along in their buyer’s journey. Put sustainability front and center.

Sponsors 59

Sponsors Prospect Automation Trade Show 59

Bizzaboo

JUNE 21, 2023

These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved. They enable businesses to manage relationships with current and prospective customers. Each presents strengths, weaknesses, and levels of complexity.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

NOVEMBER 7, 2022

Your event strategy should cover the types of events you want to put on, the tools in your event tech stack, the audiences you want to engage, and the metrics you’ll track to gauge event success. Is your strategy ready for what audiences expect in 2023? Educating prospects. Educating employees. Let’s take a look.

Social Media 98

Social Media Registration Sponsors Events 98

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. However, an effective buyer persona goes way beyond mere demographics like gender, age, where they live, marital status, income level, and education. Are all of them in your target audience? Absolutely not.

B2B 52

B2B Prospect Automation Social Media 52

ITA Group

OCTOBER 21, 2021

Common objectives include: Education – to solve business issues and improve the customer experience. What messages will resonate with which audiences? Additionally, a large part of event design focuses heavily on how you care for your audience. Does partner preference vary by audience segment? How will technology be used?

Trade Show 76

Trade Show Sponsors Audience Seminar 76

Social Tables

MARCH 23, 2023

To prospect: Community networking events, membership drives, and corporate open houses can help businesses locate new prospects and expand their audience reach. Depending on the size of your target audience, dozens or hundreds of people may attend a launch. Hybrid : Hybrid events include both live and virtual elements.

Retreat 78

Retreat Seminar Remote Events 78

Convene by PCMA

JANUARY 19, 2024

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. After defining your audience and key objectives — are you trying to attract a certain target market, increase engagement, improve exhibitor satisfaction? — Plan with purpose.

Prospect 52

Prospect Public Relations B2B Audience 52

Stova

JUNE 30, 2023

Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience. This information will guide your marketing efforts and enable you to craft compelling messages that resonate with your audience.

Registration 52

Registration Marketing Marketing Social Media 52

Bizzaboo

AUGUST 7, 2022

These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved. of Prospects Added to Database. # Educate and Delight Customers. Educate and Delight Partners. of Prospects Added to Pipeline. # Web Analytics Platform. Drive Sales Revenue.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Redfin

OCTOBER 22, 2024

Showcasing a handful of brands that emphasize education and premiumization in the rum category, this event is ideal for rum connoisseurs, casual consumers, and industry professionals eager to explore and learn. The Miami Rum Congress is a boutique-style event that is one of the most anticipated rum events in the country.

Fashion 63

Fashion Booking Culture Location 63

Stova

FEBRUARY 14, 2025

Its quite another to develop fully data-led strategies for understanding and addressing an audiences needs throughout their lifecycle. For example, a simple way to segment your prospects is in terms of where they fall on a marketing funnel. Outreach at this stage generally focuses on audiences that arent yours already.

Sponsors 52

Sponsors Social Media Prospect Speakers 52