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35 Event Marketing Ideas that Work

Social Tables

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

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How to Plan the Best Event in 10 Stress-Free Steps

Social Tables

While for an event where the purpose is to educate, a key measure of success will likely be how well content translates into attendee engagement. that requires spend, and include an educated prediction on how much it’s going to cost to carry it out well. Map out every piece of your event (we’ll get to this in the next section!)

SEO 141
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The Ultimate Guide to SEO for Event Marketing: Tips and Tricks From the Experts

Eventtia

SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above. However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.

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TAA’s Approach to Meaningful Positioning & Thoughtful PR

The Abbi Agency

We’re in the middle of the value-based marketing era, with heightened expectations from audiences post-pandemic, and communities are craving meaningful content that pushes the envelope while making them feel good about who and what they’re supporting.

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Social Media Accessibility: 6 Things to Consider

DCI

As place marketers, we rely heavily on these platforms to reach target audiences and promote our destinations, regional career opportunities and business investment strengths. Increase Visibility Accessible content is also better for search engine optimization (SEO). Here are a few reasons why. 1.

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign. .” — Sara Fellows , Director of Social Media “I view generative AI as something that’s going to elevate me, and that’s exciting.

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Selecting the Right Speakers for Your NACE Event

National Association For Catering ane Events

Planning the educational programming for a chapter event is a big responsibility. In addition to choosing a subject matter that is equally interesting and valuable to your members, you also need to select a speaker who will do the topic justice by engaging the audience with dialogue and providing them with real, actionable takeaways.