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Before the pandemic hit in 2020, the events industry was a well-oiled machine. Virtual and hybrid events were nowhere near as common. While every big event already had its own eventapp, eventapp design was something only a few businesses dealt with. ” The Rapid Evolution Of EventApp Design.
One of the hottest topics in the events industry nowadays is hybrid and virtual audience engagement. But as the Event Tech Podcast highlights today, you can’t really talk about audience engagement without including audience response systems in the conversations. Audience Response Systems Are Not New.
Event planners everywhere now have the power of harnessing the immense potential of eventapps. While the use of an app can be a particularly valuable addition to an event, the lack of knowledge when deciding to go for it might prove to be too much in the end. Eventapps are great. Where To Begin?
The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing event technology to boost audience engagement.
Now, let’s explore how to achieve a higher retention rate and therefore increase your event ROI through six actionable steps. If you want to increase attendee retention, you need to figure out what makes your audience come back. And once the event is done, they’ll look back on it with fond memories.
Conference eventapps are a must for any conference in today’s world. Adding conference eventapps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference eventapp?
And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporate events and conferences. Event technology solves many common event planning pain points.
If you don’t have one yet for your future events, it’s high time to give some thought to if an eventapp is a fit for you. Are you able to keep your audience’s private information secure before, during, and after the event? The Lowdown on Event Tech Security.
But that approach is hardly doable for corporate events, conferences, conventions, and other large-scale events. Today, there are so many simpler, faster, and more precise ways to track attendees: QR codes, RFID technology, Event platforms and eventapps, Event registration software, Other attendee tracking software solutions.
How can we bridge the gap between the virtual and the in-person audience? But we are getting ahead of ourselves – tune in and learn what else our lovely hosts have to say about hybrid audience engagement and interactions between the two audiences. Hybrid Event Interactions: What’s The Price?
Event planners opt for Zoom because of their budgets, especially if they’re only planning a one-off event rather than a series of virtual experiences. With the rise of virtual events also came the normalization of on-demand content : a ‘Netflixization’ of events. 10 Benefits Of Event Platforms.
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Get Started Free.
Back before virtual events were the norm, planners already dabbled in eventapps. And one of the great things about this particular piece of event tech is push notifications. With virtual events, they become an even bigger ally, particularly where virtual attendee engagement is concerned. Gamification Wins.
Event platforms can be an event planner’s best friend. They have become the building block of a modern event strategy because they offer continuous audience engagement and help event planners measure event ROI in new, better ways. EventApps To The Rescue. Conclusive Thoughts.
. “I did this just last week, an event here in the UK that I was speaking at, where the organizer didn’t have a Q&A software, but I wanted to use that to engage with the audience. App Adoption. “We talk quite a lot about apps in our industry, don’t we?” ” Well, he’s not wrong.
It’s rare to get everyone on your team on the same site, so don’t waste it and start your pre-event planning right after. Survey Your Audience To Get Post-Event Feedback. Getting feedback is probably the most important thing you need to do during your follow-up meeting after events. Eventapps.
It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it. Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results.
At this point, you’ll want to define why you’re putting together this event, and what you’re hoping to achieve. In the process, you’ll also want to define your target audience clearly, since this is a stepping stone for many aspects of planning and execution. Do you just want a speaker talking to the audience?
It’s a great episode to catch up with everything Will and Brandt have been talking about in the past year and to see just how engaging this dynamic duo sounds in front of a live audience. They go over several favorite event tech tools, future predictions, and general event planning tips.
Our guide will take you through your event goals, your potential audience, your budget, and the planned content of your event. It also gives you time to consider the accessibility, entertainment and lodgings of your audience. It can be hard to engage an audience when you’re up on a platform away from them.
So, we’re going to uncover how to measure event marketing success in these five ways: Setting SMART goals. Measuring event ROI in two ways. Using eventapps and social media to measure engagement. Set goals before event marketing commencement. Use an eventapp to measure engagement.
Will you be expected to offer easy access to the app, but lock it down? Clearly defining the level of privacy expected within the eventapp will help you create an RFP that ensures security takes top priority. Is social sharing within the eventapp encouraged, or restricted? Social Media. Content Development.
And finally, software companies should see event planners as long-term partners rather than one-time customers. “When you look at eventapps and event platforms , 80% of them have the same basic features. You can see your schedule, maps, maybe there’s some audience engagement and networking.
Despite the trends in the industry, many event professionals still focus on keeping audiences entertained in order to keep them on track. While the idea isn’t too far-fetched, that’s the wrong approach if you want to make your event meaningful. Your Guide to Choosing the Best Event Management System.
In this episode, our hosts – Brandt Krueger, Alex Plaxen, Tahira Endean & Audrey Gallien are here to talk about what is trending in the event industry in 2018. Some topics they address in this episode include diversity, event safety, eventapps, hybrid events and MUCH MORE! How Is Your EventApp Security.
Then, they also address how certain people might simply be reluctant to embrace event technology, such as Metaverse or VR. What do we do with those audiences? Tune in and find out what our event tech masters have to say! The Digital Divide In The Events Industry: No Wi-Fi. This goes back to the early days of eventapps.
Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Hubspot’s INBOUND is an excellent example of event marketing. The more effort you put into this step, the better your event will be and the less stress event planning will cause your team. .
Planners want someone that enjoys their brand, loves to incorporate technology, is full of charisma, and knows how to work an audience. To really engage the audience you’ll need to find someone that appeals to them and can provide a unique feel to your event. Conference Speaker Must-Haves. They Tell a Story. They are Tech-Savvy.
The AV industry, whether that’s your in-house hotel AAV or even third-party production companies, is struggling to be fully staffed up as we start to reincorporate in-person audiences into our event strategies.” ” Brandt’s Anecdote About Scope Creep & Understaffed Events.
Technology is starting to play a big role in event planner networking. From eventapps to and matching software to wearable technology and private social media groups, there are a ton of different ways to use technology to enhance your events. Ultimately, an eventapp is useless if your attendees have trouble using it.
” And last but not least, virtual audience engagement. “You can use eventapps for in-person events to some extent, although adoption is usually no higher than 30%. But it’s so much easier for virtual events. How can you plan an event to encourage participation?”
By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Experiential events can be a goldmine for user-generated content. Create a memorable hashtag and give your audience a chance to participate in an activity they will want to share on their profiles (ie.
It tells you all the sessions you went to, the contact information of all the speakers, people you’ve connected with on the eventapp, and which sessions or exhibitors you didn’t go to but are related to your other activities. ” SMS: Effective Event Notifications. .”
Technology-enhanced networking can offer your attendees networking opportunities that go above and beyond traditional mix and mingle events. Here’s how each of these technologies—matching software, eventapps, and networking apps—can help your attendees form more concrete connections. But, there is a solution.
. “I think the metaverse will reduce the number of event platforms currently on the market. No one wants to download another eventapp.” ” Simply put, there’s ROI in audience engagement. Next up are smart glasses and AR for events. And that’s what the attendees want as well.
Who are they and which brands would they like to see as your event sponsors? Choose brands that share their core values with your audience. Who has sponsored events similar to yours? Is it increased brand exposure, lead generation, or data insights into your audience? . Think about your attendees. Do some market research.
It will be years until we see these types of AI at events. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. Hybrid Events Work With Any Budget. A hybrid event work with any budget. During your event. After your event.
Types of Conferences: A Diverse Landscape Conferences come in all shapes and sizes, each tailored to meet specific goals and engage a unique target audience. A thoughtful planning process is key to ensuring the event aligns with your goals and resonates with your target audience.
The Solution Room was originally meant to be a closing session, but it can be used as a plenary at any part of an event. It provides the perfect peer support and networking environment, while also allowing flexibility due to its ability to scale to whatever audience or purpose. After all, what event doesn’t need extra funds?
While virtual technology helped preserve and grow the events industry throughout the pandemic, hybrid events have become a contentious issue among event leaders, especially as we “reincorporate in-person audiences in our meetings,” as Krueger describes where we are in the process. Defining a Good Hybrid Event.
Know your audience. Conduct surveys, analyze behavioral data from past events, talk to registrants and read comments they post in chat. Make sure it stays true to audience needs. For example, enrich live events with prerecorded content by thought leaders. Capture the energy of live events. Have a back-up plan.
Here’s what you’ll find: Will’s journey from starting a DJ company as a high school student to being a CEO of one of the most influential event management companies, a candid conversation about audience engagement as one of the event profs’ biggest pain points: are smartphones the enemies or friends of engagement?
Now that virtual events are fairly normalized, it’s never been easier to access a global audience. Whether you’re planning a company event or an exhibition, it’s key that attendees all have the ability to efficiently communicate with one another and engage with the content. Yes, you read that right.
So, how can we implement innovative ideas and audience-focused design thinking to plan events that create a magnetic communal experience that is personalized to each attendee? Offer Personalization Before, During and After the Event Engaged attendees are actively involved in designing their event experience.
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