This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
One of the hottest topics in the events industry nowadays is hybrid and virtual audience engagement. But as the Event Tech Podcast highlights today, you can’t really talk about audience engagement without including audience response systems in the conversations. Audience Response Systems Are Not New.
Now, let’s explore how to achieve a higher retention rate and therefore increase your event ROI through six actionable steps. If you want to increase attendee retention, you need to figure out what makes your audience come back. Check social media platforms to see what your attendees like most about your event.
Conference eventapps are a must for any conference in today’s world. Adding conference eventapps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference eventapp?
It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it. Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results.
And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporate events and conferences. Event technology solves many common event planning pain points.
So, we’re going to uncover how to measure event marketing success in these five ways: Setting SMART goals. Measuring event ROI in two ways. Using eventapps and social media to measure engagement. Set goals before event marketing commencement. How will you define marketing success for this event?
How can we bridge the gap between the virtual and the in-person audience? But we are getting ahead of ourselves – tune in and learn what else our lovely hosts have to say about hybrid audience engagement and interactions between the two audiences. Hybrid Event Interactions: What’s The Price?
At this point, you’ll want to define why you’re putting together this event, and what you’re hoping to achieve. In the process, you’ll also want to define your target audience clearly, since this is a stepping stone for many aspects of planning and execution. Do you just want a speaker talking to the audience?
Back before virtual events were the norm, planners already dabbled in eventapps. And one of the great things about this particular piece of event tech is push notifications. With virtual events, they become an even bigger ally, particularly where virtual attendee engagement is concerned. Gamification Wins.
It’s rare to get everyone on your team on the same site, so don’t waste it and start your pre-event planning right after. Survey Your Audience To Get Post-Event Feedback. Getting feedback is probably the most important thing you need to do during your follow-up meeting after events. Eventapps.
Clearly defining the level of privacy expected within the eventapp will help you create an RFP that ensures security takes top priority. Social Media. Is social sharing within the eventapp encouraged, or restricted? Does your eventapp need to accommodate branding and logos specific to the meeting?
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Get Started Free.
Despite the trends in the industry, many event professionals still focus on keeping audiences entertained in order to keep them on track. While the idea isn’t too far-fetched, that’s the wrong approach if you want to make your event meaningful. Your Guide to Choosing the Best Event Management System.
Technology is starting to play a big role in event planner networking. From eventapps to and matching software to wearable technology and private social media groups, there are a ton of different ways to use technology to enhance your events. This, in turn, helps increase awareness about your events.
Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Hubspot’s INBOUND is an excellent example of event marketing. Define your event goals and KPIs. Follow the SMART goals tool and decide your criteria for event success. Paid search.
In this episode, our hosts – Brandt Krueger, Alex Plaxen, Tahira Endean & Audrey Gallien are here to talk about what is trending in the event industry in 2018. Some topics they address in this episode include diversity, event safety, eventapps, hybrid events and MUCH MORE! How Is Your EventApp Security.
Types of Conferences: A Diverse Landscape Conferences come in all shapes and sizes, each tailored to meet specific goals and engage a unique target audience. A thoughtful planning process is key to ensuring the event aligns with your goals and resonates with your target audience.
Make buzz by formatting your event as a party, instead of something serious. Do it like they do in awards nights, with grand entrances and photo ops for social media. Pick a fun theme and experiential activities, but remember to ensure everything is aligned to the overall purpose of the event. Click To Tweet. Click To Tweet.
By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Increase your presence on social media. Experiential events can be a goldmine for user-generated content. social media wall). social media wall). Experiential Events Have Gamified Elements.
Planners want someone that enjoys their brand, loves to incorporate technology, is full of charisma, and knows how to work an audience. To really engage the audience you’ll need to find someone that appeals to them and can provide a unique feel to your event. Conference Speaker Must-Haves. They Tell a Story. They are Tech-Savvy.
The event tech trends we are listing today are being used everywhere at events and behind the scenes in planning. Below you can watch Will Curran of Endless Events , Alex Plaxen of Little Bird Told Media talk all about their favorite 2019 Event Tech Trends at GOWEST. Hybrid Events Work With Any Budget.
The Solution Room was originally meant to be a closing session, but it can be used as a plenary at any part of an event. It provides the perfect peer support and networking environment, while also allowing flexibility due to its ability to scale to whatever audience or purpose. After all, what event doesn’t need extra funds?
Here’s what you’ll find: Will’s journey from starting a DJ company as a high school student to being a CEO of one of the most influential event management companies, a candid conversation about audience engagement as one of the event profs’ biggest pain points: are smartphones the enemies or friends of engagement?
Who are they and which brands would they like to see as your event sponsors? Choose brands that share their core values with your audience. Who has sponsored events similar to yours? Is it increased brand exposure, lead generation, or data insights into your audience? . Think about your attendees. Do some market research.
Another excellent tool you need under your belt is a solid social media strategy. They are the ones who drive your word of mouth and are also the most engaged participants in your event. This makes having an active social media presence a non-negotiable these days. Jump into the article to learn more trends in event tech.
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using eventapps to stay organized, and leveraging social media to reach your audience. What Is Event Marketing? Why Does Event Marketing Matter? Ready to get started?
You most likely already have a website, an email list and are set up on social media platforms so leverage that! It also allows them to share your updates, event information and connect with others all over the world, building your audience and reach for your events while increasing engagement. Social Media Channels.
There’s been a lot of talk in the events industry about the community model. It comes with a slew of benefits, including continuous audience engagement and endless branding opportunities. Modern communities live online , either on social media and communication platforms or most recently, on event platforms.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. 2020 Virtual Event Trend: Data-Driven Decision Making.
What is event engagement? Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. How can I tell if an event is engaging? Why does event engagement matter?
She and her team of three planners welcome the unique challenge of creating memorable education and experiences for other event planners and suppliers—a particularly tough audience to please. “We I want to build a show that’s creative enough to be highlighted by our industry's media outlets.”
In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. It’s an essential step in understanding what resonated with your audience and what needs to be improved.
More than ever we are seeing conference breakout sessions used to create a more personal feel that feeds off participation and involvement from the audience. Perks of Adding Breakout Sessions to Your Next Event. The audience can gradually learn the topic step-by-step. Let’s jump in! This is called staircase learning.
One of the most effective ways to achieve this is through event branding. When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition.
Using comfort and activities to surpass event-goer expectations. Finding the right balance between a personalized event experience and invasive marketing. Use audience responses to inspire new “event paths”. Let’s take a look at a few ways of doing this: An eventapp guides the attendee journey based on their interests.
This guide makes the exercise easier by defining the 5 best practices for getting your audience glued to your event. You also need to create a way for engagement to happen, ideally via the eventapp. And you need to set expectations about how your audience can participate. Think Green Event Planning.
Event AV design isn’t just about adding color and music to your events. For instance, could you give a one-of-a-kind travel experience to your audience without them leaving their seats? That’s what one Grammy pre-event party just did using event AV design, as you can read below.
With virtual and hybrid events becoming a standard part of industry operations, event planners and organizers are on the hunt for virtual event engagement ideas that will keep audiences invested. In this post, we explore different strategies for virtual event engagement. Host a virtual contest. .
Through effective event branding, companies can communicate their values, mission, and vision to their target audience while providing them with an immersive experience that resonates with their brand. Effective event branding is a vital component of a successful corporate event.
“And things like eventapps, it’s an old school conversation. As long as that promise comes to pass” Storytelling & 2020 Event Tech Trends. A member of the audience wonders if all this shiny new technology will impact storytelling. It’s a conversation we shouldn’t be having right now.
Onsite event technology can greatly enhance areas like information dissemination, wayfinding, networking, security and contingency planning, lead capture, and data collection. of attendees consider a mobile eventapp essential for in-person conferences. Female event professional looking at mobile app. com, 67.5%
Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. As in-person events regain dominance — 80.4% This guide will help you understand audience engagement strategies from every angle, how to implement engagement efforts, and how to measure engagement accurately.
At that point, you’re better off buying actual event software, which doesn’t have these restrictions. Issue 2: Fewer Audience Engagement Features. Instead of making assumptions about your event, you can use your analytics to know the cold, hard truth. You put a lot of work into creating the perfect event. Communities.
In today’s mobile-saturated world, people are accustomed to having access to everything from email to social media at their fingertips, any time of day. To deliver the best attendee experience possible, event professionals need to prioritize finding the best mobile eventapp to suit their audience.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content