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The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing event technology to boost audience engagement.
Now, let’s explore how to achieve a higher retention rate and therefore increase your event ROI through six actionable steps. If you want to increase attendee retention, you need to figure out what makes your audience come back. Check social media platforms to see what your attendees like most about your event.
Networking is often listed as the number one reason people attend conferences and events. Unfortunately, event planner networking often falls to the bottom of event planners’ priorities. It’s a key part of ensuring your event is a success. But it shouldn’t. That’s saying a lot.
You know that conference networking is important, but you’re not sure how to help your attendees make meaningful connections. A lot of event planners think simply bringing people together in the same place is enough to help attendees network—think coffee breaks and cocktail mixers. Don’t worry. You’re not alone.
Conference eventapps are a must for any conference in today’s world. Adding conference eventapps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference eventapp?
How can we bridge the gap between the virtual and the in-person audience? But we are getting ahead of ourselves – tune in and learn what else our lovely hosts have to say about hybrid audience engagement and interactions between the two audiences. Hybrid Event Interactions: What’s The Price?
It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it. Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results.
Event planners opt for Zoom because of their budgets, especially if they’re only planning a one-off event rather than a series of virtual experiences. With the rise of virtual events also came the normalization of on-demand content : a ‘Netflixization’ of events. 10 Benefits Of Event Platforms.
But that approach is hardly doable for corporate events, conferences, conventions, and other large-scale events. Today, there are so many simpler, faster, and more precise ways to track attendees: QR codes, RFID technology, Event platforms and eventapps, Event registration software, Other attendee tracking software solutions.
And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporate events and conferences. Event technology solves many common event planning pain points.
It’s a great episode to catch up with everything Will and Brandt have been talking about in the past year and to see just how engaging this dynamic duo sounds in front of a live audience. They go over several favorite event tech tools, future predictions, and general event planning tips. Virtual Networking Tools.
Type of Event. What is the purpose of the event? Are you gathering for marketing, networking, or community building? The purpose of the event will drive questions like whether networking, live polling, Q&A or chat functions are important to include in your RFP. Networking. Registration. Social Media.
You know that conference networking is important, but you’re not sure how to help your attendees make meaningful connections. A lot of event planners think simply bringing people together in the same place is enough to help attendees network—think coffee breaks and cocktail mixers. Don’t worry. You’re not alone.
Not to worry, that’s why we’ve put together all our conference planning guides here, to make sure you plan the best event experience for them. From their stay at your designated accommodation, to the talks they will attend and to their networking and unwinding time, we’ve got you covered. Click To Tweet.
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Get Started Free.
Event platforms can be an event planner’s best friend. They have become the building block of a modern event strategy because they offer continuous audience engagement and help event planners measure event ROI in new, better ways. Event ROI Challenges: A Lack Of Analytics.
It’s rare to get everyone on your team on the same site, so don’t waste it and start your pre-event planning right after. Survey Your Audience To Get Post-Event Feedback. Getting feedback is probably the most important thing you need to do during your follow-up meeting after events. Eventapps.
. “I did this just last week, an event here in the UK that I was speaking at, where the organizer didn’t have a Q&A software, but I wanted to use that to engage with the audience. App Adoption. “We talk quite a lot about apps in our industry, don’t we?” ” Well, he’s not wrong.
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Types of Conferences: A Diverse Landscape Conferences come in all shapes and sizes, each tailored to meet specific goals and engage a unique target audience.
“When you look at eventapps and event platforms , 80% of them have the same basic features. You can see your schedule, maps, maybe there’s some audience engagement and networking. If you look at how much I’m spending on HubSpot, it’s the equivalent of a lot of these event platforms.
So, we’re going to uncover how to measure event marketing success in these five ways: Setting SMART goals. Measuring event ROI in two ways. Using eventapps and social media to measure engagement. Set goals before event marketing commencement. If your event model generates no direct revenue, all is not lost.
Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Hubspot’s INBOUND is an excellent example of event marketing. Hubspot’s INBOUND is an excellent example of event marketing. After the event, they put all their content online on demand.
Despite the trends in the industry, many event professionals still focus on keeping audiences entertained in order to keep them on track. While the idea isn’t too far-fetched, that’s the wrong approach if you want to make your event meaningful. Your Guide to Choosing the Best Event Management System.
How will the events industry fare this year, and what trends will rule the roost when it comes to event planners’ priorities? 2019 Event Trends: Your Audience Craves Authenticity. Infusing Events With Hands-On Experiences. Brain Dates: Networking 2.0. Enhancing Event Cybersecurity.
What types of events am I running? Piggybacking off your goals and event technology, different events require different needs. It will be a lot more helpful to have a mobile eventnetworkingapp at a conference or tradeshow than it will be at an internal training event or activity. Source: Capterra ).
The Solution Room was originally meant to be a closing session, but it can be used as a plenary at any part of an event. It provides the perfect peer support and networking environment, while also allowing flexibility due to its ability to scale to whatever audience or purpose. Make Your Post-Event Surveys Work for You.
Its full suite of event management tools includes event registration and check-in, advanced analytics, mobile eventapps, customizable branding and design, engagement and networking tools and more. They have since then hosted nearly 50,000 events. They simply can’t provide the same experience.
In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. It’s an essential step in understanding what resonated with your audience and what needs to be improved.
So, how can we implement innovative ideas and audience-focused design thinking to plan events that create a magnetic communal experience that is personalized to each attendee? How can we give them the opportunity to choose their own journey pre-, on site, and post-event?
Are you tired of attending the same boring networkingevents that feel more like a chore than an opportunity to connect with others in your industry? It’s time to ignite your networking game with innovative corporate event ideas that will leave a lasting impact on your professional development. Let’s dive in!
Know your audience. Conduct surveys, analyze behavioral data from past events, talk to registrants and read comments they post in chat. Make sure it stays true to audience needs. For example, enrich live events with prerecorded content by thought leaders. Capture the energy of live events. Have a back-up plan.
Here’s what you’ll find: Will’s journey from starting a DJ company as a high school student to being a CEO of one of the most influential event management companies, a candid conversation about audience engagement as one of the event profs’ biggest pain points: are smartphones the enemies or friends of engagement?
By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Experiential events can be a goldmine for user-generated content. Create a memorable hashtag and give your audience a chance to participate in an activity they will want to share on their profiles (ie.
In this past year, the events industry has been through quite a shakeup. New trends emerged: we embraced hybrid events , put safety first, and saw an incredible surge in eventapp platforms. Young professionals as well as seasoned event profs are migrating towards technology companies! Every event is collaboration.
More than ever we are seeing conference breakout sessions used to create a more personal feel that feeds off participation and involvement from the audience. Perks of Adding Breakout Sessions to Your Next Event. Conference breakout sessions also give people the opportunity to share ideas and network with those around them.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networkingevents, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. 64% of event planners feel they are overpaying for event WiFi.
The first generation of technology allowed for communication to be possible without any landline by using a cellular network. 4G allowed gaming, video calls, the ability to download a song in seconds, video streaming, eventapps and so much more. Really being able to pop on a full VR rig and be there as part of the event.
These questions will guide you through all of the choices you need to make the best event WiFi experience possible and set your WiFi providers up for success. . Know Your Audience . No different from anything else in event planning, to have the best event wifi you need to know your audience. That’s a Wrap!
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using eventapps to stay organized, and leveraging social media to reach your audience. What Is Event Marketing? Why Does Event Marketing Matter? Ready to get started?
How does the power of eventnetworking extend beyond the buyer pool? Pre-Event Exhibitor Networking Sets the Stage for Collaboration Another way to tap into exhibitor symbiosis is to facilitate networking between exhibitors both before and during the event. Tag-team Pitches.
Event professional turned full-time blogger Irina Graf has created an event industry networking and destination focused blog with an international view. It’s worth checking out if you’re looking for help attracting and engaging particular audiences or for tips on creating the right type of exhibition. The MICE Blog.
As she builds out her shows’ educational and networking opportunities, Tinsley Conway of Connect Meetings stays ahead of mainstream trends because her attendees want fresh ideas and activations they can use at their own events. One notable exception: Tinsley Conway, vice president of events for Connect Meetings.
“It’s a great networking opportunity. One Event, Two Different Audiences. ” “It’s two very different audiences,” explains Dustin. “Stressed out about the events.” ” Large-Scale Event, Small-Scale Audience. That was my positive. ” asks Will.
Why authenticity matters in marketing a purpose-driven event. How to use the event’s purpose to fuel the structure. Why you need to track audience engagement with your event’s ‘why’. The challenges of planning events with a firm ‘why’. Benefits of planning a purpose-driven event. Go paperless.
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