How to Test Your Assumptions About What Your Audience Really Wants — and Why You Should
Convene by PCMA
JUNE 6, 2022
Megan Finnell, CMP, director, meetings & conferences, MGMA, and Tim Simpson, brand & engagement chief strategist for Maritz Global Events’ Design Studio, speak to EduCon attendees Monday during their session. The data showed that half of the audience liked parties and half of them liked directed networking, she said.
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