This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
How can planners help their attendees to feel a sense of genuine belonging through their eventdesign? Whats the business case for having consistent wellness programming in events? At DIAC24, Brooks offered the audience a crash course. The health and wellness stories of 2024 have the answers.
That’s a best practice of great leaders, and as it turns out, also a smart strategy for effective eventdesign. As you work to leverage the power of events to propel change across your organization or community, here’s a bit more advice to consider: Always align to the organization’s greater goals.
Megan Finnell, CMP, director, meetings & conferences, MGMA, and Tim Simpson, brand & engagement chief strategist for Maritz GlobalEvents’ Design Studio, speak to EduCon attendees Monday during their session. The data showed that half of the audience liked parties and half of them liked directed networking, she said.
Additionally, in case you’re planning a globalevent , think about accepting payments in various currencies. Offer early-bird tickets to avoid an overwhelming amount of last-minute registrations and nurture your audience with email marketing until the big day. All The Exciting Event Technology!
But the truth is, as event planners, we all wish we could snap our fingers and make everyone in our target audience feel it. After all, it’s probably one of the best events out there, right? Our fantastic host Nick Borelli is ready to tell you all about how to create event FOMO through design experiences.
Tim Simpson and Liz Smith, both from Maritz GlobalEvents, speak during their Convening Leaders 2022 session, “Transforming Event Experiences: How to Deliver Meaningful Human-to-Human Moments.”. Simpson hasn’t yet arrived at a standard definition of what human-to-human design means for the events industry, he said.
Before this rebranded show, WSWA didn’t have much education, rather, the event had daily general sessions and 30-minute programming sessions specific to its three industry tiers: supplier, wholesaler and retailer. We changed [the education] to create more 20-30-minute impactful talks on hot topics in the industry.
But the question is, what are the right tools to address the typical mistakes made when designing experiences? In this session, we will explore some common myths about eventdesign, and evaluate tools and design principles that can be leveraged to improve the dynamic—and ultimately help us deliver more impact for our business and audiences.
While many event companies are adapting to this ever-changing process of event spatial design, the team at Steelcase is leading the industry. Their team offers a range of architecture, furniture and technology products and services designed to help people reach their full potential. Trouble With the Curve. About Mitch.
Plus, AI chatbots are available around the clock, so if you’re hosting an international event across time zones, this tool can help you be there for attendees 24/7. Simplify Event Planning Events have a lot of moving parts. Even the most seasoned event planners get overwhelmed, especially with globalevents.
As we come out of the pandemic, we have become more cognizant of the fact that we will need to be even more deliberate in our eventdesign, design for different audiences, be prepared to create different and inclusive formats, and provide more choice and opportunity for our audiences.
We’ll immerse ourselves in the latest trends, ideas and engagement design. Join over 2,000 passionate event experts from around the globe for unparalleled networking, one-on-one business meetings, innovative education sessions and a dynamic tradeshow overflowing with the latest event solutions. and beyond.
Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. August Jackson Chicago, IL August Jackson is a U.S.-based
“Safety and security is one of the biggest issues we have in our business currently and people are talking about it continually,” said Ben Goedegebuure, Vice President, Global General Manager of Maritz GlobalEvents. Event security is by no means a new issue. Mitch Cooper is the Content Marketing Manager for Experient.
It would help if you had smart strategies in place to boost your content and entice your specific audience. Content that provides your audience value and entertainment can keep guests engaged. Try new things that will make your audience feel closer to the experience or that they may miss by just attending the show.
They are known for planning epic events, creating amazing exhibits and organize engaging trade shows. Founded in San Diego in 1978, 360 Destination Group specializes in eventdesign, development, and execution. AgencyEA is a full-service brand experience agency, specializing in event and experiential marketing.
An emphasis on wellness Wellness emerged as another major theme, as both an experience and guiding principle for the future of hotel and eventdesign. Attendees could try out ReLounge’s therapeutic loungers, which aim to relieve back pain, at the GME’s on-site Wellbeing Garden.
This event had plenty of “Expectaholics” in attendance. Once personas were developed, the organizers used our 8 Phases of a Successful Eventdesign methodology to carefully plan each experiential element – always with the guest personas in mind. Event magic doesn’t require supernatural powers or a PhD.
“I knew I wanted to expand my role in live events after learning about the 8 Phases of Experience Design,” Taylor said. Once he heard this methodology masterfully broken down by Greg Bogue, Chief Experience Architect at Maritz GlobalEvents , he knew where his next adventure was leading him.
PS: In a recent post penned by Jeff Fugate, The “Why” is the Most Important Aspect of EventDesign , he identified a fourth motivator: The Party. We’ll be digging into that design element a bit more in future posts to discern if/when it’s a decision-to-attend trigger versus an experience that amplifies networking outcomes.).
Because some would argue that having content designed for a face-to-face event delivered online, is not doing anyone any favours. With two very different audiences in play, face-to-face and virtual, we asked, ‘what is the true value of a hybrid event?’ Know the audience.
The full version of this article was originally published in the Maritz GlobalEvents Blog. When we ask clients about their event challenges, we frequently hear: “Every year it becomes harder and harder to top last year’s event.”. At Maritz GlobalEvents, we face the same challenge.
Welcome to the future of event planning! As we enter 2024, the event industry continues to thrive and transform, adapting to new technologies and audience expectations. We don’t just settle for organizing outstanding events – we create experiences that connect people on an intellectual and emotional level.
That means your potential attendees may have to pick your event or another, which also means someone wins and someone loses. What goes into this decision-making process of your audience? How does a person choose which event they will attend if they can only pick one? I’m glad you asked those thoughtful questions. The Takeaway.
For Megan Henshall, CMP, DES, globalevents strategic solutions lead at Google, building connections through conferences is urgently needed. Using the Belonging Playbook, an event planner will plug in the region and industry vertical she is serving, says Crellin. Instead, “bake it into everyone’s reason for being there.
They want to inspire positive change that will continue into the event community. Live experiences will be as inclusive as they can be, regardless of the target audience. Industry professionals want to maximize socio-economic benefits and education.
At last year’s conference, PCMA opened itself up to outside observation from the team at Steelcase, led by Kim Condon, Event Strategist, and Tom Condon, EventDesign Director, and their group of scientists. “Sometimes, you lose perspective on what’s really happening at your event,” said Kim.
As event marketing experts seek out richer digital channels to connect and convince their audiences to attend their events, podcasts offer a smooth and seamless way to reach busy professionals on the go. Better yet, they tee up tremendous opportunities to extend the event value runway.
How many times have you spoken to an audience like ours? Who should attend your event, and what benefits they will receive? This action will help you develop a content-rich conference for your target audience. How do you present your information (i.e., informative vs. interactive)? Aim to stay on top of your costs.
Sure, there’s probably not a venue in the world that would clear the use of a giant flamethrower just to get people excited, however, there’s no reason you can’t put together a reel that will set the mood for the event to come. A former journalist, he is passionate about crafting stories that enlighten and engage audiences.
Instead—for a fraction of the cost—he puts “advertising” into packaging, storytelling and creating unforgettable events. Doing this is what drives his audience to keep coming back time and time again. It has to be fun, it has to be funny, it has to be well designed and thoughtful.”. Becoming Human Again. About Mitch.
This famous line from the classic film “Field of Dreams” (1989) may have held true in the past, but the ante for eventaudience acquisition and sustained engagement has been raised considerably. If You Don’t Build It, They Might. “If If you build it, they will come.”.
Let’s review the type of events you’ll see in this list: Conferences : Conferences are large-scale events that bring together people in the same industry to learn more about marketing. Expos : A globalevent that strives to promote progress and foster cooperation. SMX Munich 3/12/24 Munich, Germany Mar.
How have data privacy measures evolved the way publishers build a relationship with their audience? PASS Summit is a globalevent providing three days of real-world technical learning by leading community and Microsoft experts. Start Date. Description. Digiday Publishing Summit. Visual Studio LIVE!: Las Vegas, NV. PASS Summit.
Event intelligence is the cornerstone of every event as it gives organizers a deeper understanding of attendees' thoughts, behaviors, and intent. It is what will support and enrich your current event and future events to come. It’s rare that event intelligence technology is solely used to gather data.
Based on your votes, and in no particular order, here are the Top 55 Event Experience Leaders of 2022: Akosua Boadi-Agyemang. Global Experiential Marketing Lead/Marketing Manager, Microsoft. Currently, she leads the globalevent team at Dremio and their premier community event, Subsurface.
But when your event is over, that doesn’t mean it’s time to rest on your event planning laurels. Every event needs a unified pre- and post-event strategy in order to measure success and iterate upon it for future events. 7 Event Marketing Sins You Might Be Committing.
When it comes to detailed digital persona design, no one does it better than the creative geniuses of the esports industry. . They can roll out incredible character designs with an engaging and in-depth back story that they KNOW their audience will love. . They quickly adopted this practice and ran with it.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content