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The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing event technology to boost audience engagement.
This means that nearly half of the people we design for are less engaged than they could be. Eventdesigners can measure engagement as a barometer of belonging. By identifying common touchpoints, organizations can tailor their strategies to foster a sense of belonging that resonates deeply with their specific audience.
While the buzz about immersive experiences right now leans a little into the future of augmented reality, or even holograms, it’s worth looking at how the quality of your event production, with tools at your fingertips right now, can deliver that immersive wow-factor that gets your attendees talking.
How can planners help their attendees to feel a sense of genuine belonging through their eventdesign? Whats the business case for having consistent wellness programming in events? Stevens penned this article evaluating the link between the events and wellness industries. Alone in the Crowd? In 2023, U.S.
Those stressful last-minute gyrations were just one of the issues addressed in Smart Meetings ’ latest webinar, “ Vital Lessons from Covid-era Medical Meetings ,” led by Kara Ferguson, meeting planner for American Society of Anesthesiologists , and Katie Bohrer, CEO of eventdesign company Onwardly. Katie Bohrer.
Accor Survey: “Meeting Expectations: The Future of Meetings & Events” World-leading hospitality group Accor operates a diverse hospitality group of over 40 hotel brands, from luxury to economy. In fact, the industry’s audience is expected to surpass even 2019 levels in the coming years. billion by 2030.”
My work at a pre-con is different from that of a typical meeting planner since I focus on the meeting’s design and facilitation. I’ve been convening meetings for decades, though, so I know a fair amount about meeting planning. The traditional bread and butter of a meeting planner’s job.
A special message in advance of Global Meetings Industry Day 2023 As we approach Global Meetings Industry Day 2023 on March 30, we’re going to talk a lot about the economic value of meetings. We felt it in the surge of events flooding back in 2022. Get to know your audience on a deeper level.
How to apply behavioral triggers to conference programs to increase engagement If the golden ring everyone is reaching for on the merry-go-round of events is “engagement,” then we had better get real about what causes people to pay attention and interact with the content we work so hard to present at conferences and meetings.
Many meetings still focus on creating audiences rather than community. And not just at meetings. Here’s how Damon Kiesow , Knight Chair for Digital Editing and Producing at the Missouri School of Journalism , compares the concepts of community versus audience from a journalistic perspective. Audience scales.
It was Global Meetings Industry Day a while back so we peeked into the corporate meeting trends and statistics that have shaped the past year. One of the top influencers for the industry was TED which forever changed the speaker-audience format worldwide. Here’s How the Meetings Industry Changed around the World.
Meeting days far exceed the battery life of phones, laptops and other electronics. More : From Distraction to Engagement Supercharger: Putting Your Audiences’ Phones to Use. Eventdesigners have the option of using the side tray or removeable arm rests. of meeting space. What to do? What to do? Drumroll, please.
How can we bridge the gap between the virtual and the in-person audience? But we are getting ahead of ourselves – tune in and learn what else our lovely hosts have to say about hybrid audience engagement and interactions between the two audiences. Hybrid Event Interactions: What’s The Price?
For event planners, reality-shifting exhibitions are about experiencing a space, destination or concept, as the virtual exists as a thin film does, covering, challenging and contesting reality. Smart Meetings talked to Scott Schoeneberger, managing partner at Bluewater Technologies Group Inc., And what about the expense?
Most people won’t ask questions at meetings. So how can you get authentic audience engagement at your events? In a thoughtful article “ Audience Engagement – at the Heart of Meetings “, Pádraic Gilligan writes: “…We all want audience engagement so why doesn’t it take place?…While
In recent years I’ve developed an interest in art, architecture and design. My interest deepened in large part from working with MICE (Meeting, Incentive Travel, Conferences and Exhibitions) destinations and venues that focused on these topics. Sustainable stand design by Expomobilia. Congress Center Basel foyer. Basel by night.
So, how can we implement innovative ideas and audience-focused design thinking to plan events that create a magnetic communal experience that is personalized to each attendee? Offer Personalization Before, During and After the Event Engaged attendees are actively involved in designing their event experience.
Megan Finnell, CMP, director, meetings & conferences, MGMA, and Tim Simpson, brand & engagement chief strategist for Maritz Global Events’ Design Studio, speak to EduCon attendees Monday during their session. The data showed that half of the audience liked parties and half of them liked directed networking, she said.
Roughly speaking, planners divide their entire budget into several distinct ‘areas’ of the event. the event venue : a huge piece of the budget cake goes towards renting ballrooms, f&b, and room blocks. event production : event AV costs include all things video, audio, lighting, power, and internet.
Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success. People are aching for events. So let’s give your audience what they want. What makes your event unique?
We all want our audiences to feel special when they come to our events. That’s why are always innovating and trying new stage design ideas, new tools, and new tech. You’ll also learn how to work better by opting out of meetings and opting into the right workspace. Virtual Meetings Need to Take It up a Notch.
Offer early-bird tickets to avoid an overwhelming amount of last-minute registrations and nurture your audience with email marketing until the big day. Decide on your final badge design six weeks before the event , so there’s enough time to order them and prepare them. All The Exciting Event Technology!
Here are five meetingdesign books I especially recommend. Into the Heart of Meetings: Basic Principles of MeetingDesign ( ebook or paperback ). Into the Heart of Meetings: Basic Principles of MeetingDesign ( ebook or paperback ). Intentional EventDesign ( ebook or paperback ).
I interviewed the event organiser, Dr. Carlos R. Wyss, Project Manager at Wasser-Agenda 21, who gave insights into the eventdesign process. Wasser-Agenda 21 provides a platform for the stakeholders to meet and exchange about current and future water management challenges, aiming to provide solutions. Target audience.
In his presentation, Inflection Points, Aguero started by taking the audience back to Las Vegas humble beginnings. Naturally, this increase in F&B and airline fares reaches into meetings and events as well, creating a strain on meeting professionals as they try to negotiate their way around higher prices in most sectors.
As she builds out her shows’ educational and networking opportunities, Tinsley Conway of Connect Meetings stays ahead of mainstream trends because her attendees want fresh ideas and activations they can use at their own events. One notable exception: Tinsley Conway, vice president of events for Connect Meetings.
Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. Online and hybrid meetings have seen less drastic reductions. It ain’t necessarily so.
Webinar World, the eventdesigned from webinerds to webinerds, has been in the hybrid game for years. The good folks at ON24 , the company behind the event, have long realized the importance webinars have in today’s marketing landscape. So get your pen and paper and start taking notes! Webinar World. That’s right!
There are programs, online courses and boot camps that are designed to help you,” she says, strongly recommending Joanne Dennison, CMP, who has a master’s degree in education and is an educator in the meetings and events industry, whose company hosts CMP classes and networking opportunities for CMPs and future CMPs.
When it comes Fashion EventDesign creativity is everything. We wanted to dive into this gargantuan fashion event from an event planner’s perspective. Watch the video below to see what we learned from this year’s city-wide fashion takeover, and keep reading for more ideas and eventdesign inspiration. . . . .
Care to join us for some stimulating conversation about multi-hub meetings? Because this week’s episode of Event Tech Podcast is all about this up and coming, exciting topic. Everyone who works in the event industry knows the power of meetings. And who says we have to stop at single-hub meetings?
Check out the epic resources mentioned in this episode: Intentional EventDesign Our Professional Opportunity by Tahira Endean (Book). Diversity in Events. Picking The Perfect Event Venue. How Is Your Event App Security. Safety at Events – What Every Event Planner Needs to Know.
One of the main reasons people attendee events is for education and development. However, 80% of what is learned at events is forgotten in 48 hours. It is crucial to make sure you implementing learning and performance design for your event. Dru Cutler of Drury Design Group ( @drucutler ) . What is Microlearning.
Dasher, in addition to Nathan Chin, senior product manager for Cvent ; and Phil Saims, vice president of sales for Federal Conference , led the latest Smart Meetings webinar, “Designing Your Event Program for Diversity & Inclusion,” where they tackled the not-always-straightforward topic of DEI. Of meeting planners, 68.3
The event has grown to about 2500 attendees and each year MPI is working to raise the bar. They strive to change the way we meet and it’s working! Lindsay Martin-Bilbrey of Nifty Method Marketing & Events ( @ lindsaythecmp ). Meetings Mean Business- Global Meetings Industry Day. EventDesign Collective.
. “All the things that we have been doing and progress we’ve made in designingevents over the last 15 or 20 years, we’re not applying any of those skills to virtual eventdesign”, Nick explains. Real-world examples integrated into the content” Tips For Audience Members.
Meetings don’t look how they used to. Today, planners are racing to adapt to trends that make conferences and events more engaging and dynamic than ever before. But when it comes to trends, where should meeting industry professionals put their focus? Here are five meeting industry trends that are changing the game.
Meeting professionals rely heavily on the event servicing teams behind the scenes to execute on the best-laid plans for effective meetings. Read More : Event Profs Slated for Upgrades with New Certifications, Training Programs. The post New ESPA Event Servicing Certification Debuts appeared first on Smart Meetings.
Change is imminent — and in the meetings industry, it’s upon us. From more engaging, holistic experiences to the the bold new expectations of “bleisure,” event planners and suppliers are racing to adapt in an industry that’s as dynamic as it’s ever been. C2 is pushing the envelope for event experiences.
How can we design the optimum balance between control versus freedom at meetings? Unless your constituency is bound to your event via a requirement to earn CEUs, members can withhold their attendance or avoid sessions at will. — It’s when we try to tightly control every aspect of our meeting that our events suffer.
It can turn itself into an art gallery, collaborative workspace, corporate meeting space, or wedding venue. On Jackson is a downtown Phoenix event venue that used to be a warehouse. Now, it makes for a great venue for various types of corporate events, such as seminars, product launches, and board meetings.
Because that’s what creative services are all about: making events unforgettable and innovative. Without creativity, all events would look the same – and they’d be no fun. Creativity boosts audience engagement, improves ROI, and makes your business the talk of the town.
Highlights included experiential activations designed to inspire what comes next in designing better meetings. And Marriott partnered with Google on The NEU Project to pioneer ways to design more neuro-diverse-friendly events. And a bright, tropical design freshened the halls and meeting spaces.
I had the opportunity to work on a large national sales meeting, which gave me on-site exposure.” Where She Is Now Dolecki now serves as director of conferences and events for The Association for Manufacturing Excellence (AME). For these reasons, eventdesign only grows more imaginative and experiential.
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