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The Event Brew squad is tackling a complex topic today; a topic most eventplanners have contemplated in the last two years. It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing event technology to boost audience engagement.
This means that nearly half of the people we design for are less engaged than they could be. Eventdesigners can measure engagement as a barometer of belonging. For instance, corporate planners and managers exhibited different touchpoints compared to those in the fintech sector.
How can planners help their attendees to feel a sense of genuine belonging through their eventdesign? Whats the business case for having consistent wellness programming in events? When Cvent CEO Reggie Agarwal shared in late spring 2024 that business events has become a $1.6 Is There a Formula for Happiness?
In the past two years, we’ve covered nearly every aspect of planning virtual events and keeping virtual audiences entertained from the safety of their homes. Now that we’re making a return to in-person events , we can start talking about many event-planning topics we had no use for since March 2020.
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Get Started Free.
As she builds out her shows’ educational and networking opportunities, Tinsley Conway of Connect Meetings stays ahead of mainstream trends because her attendees want fresh ideas and activations they can use at their own events. One notable exception: Tinsley Conway, vice president of events for Connect Meetings.
On the last episode of #EventIcons, Erica Bishaf said , “A lot of organizations put about 60 – 80% of financial risk into one live event.” Often, eventplanners turn to metrics and attendee engagement as a measure of an event’s success. Feature #2 was design and branding. What really matters?”
Can you feel that, eventplanner? It’s the dawn of the hybrid event era! The virtual revolution paved the way to greater accessibility and inclusivity , so it goes without saying that virtual events are here to stay. Meanwhile, in-person events are making a comeback. So, which one will prevail?
And so, as we find ourselves navigating this new landscape, we are encouraged to reevaluate how we do business and plan events. If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution.
Live streaming events is a great way to expand your reach and make your content and programming available to a new audience. There’s a lot of benefits to live streaming events, but truly successful live streamed events are more about audience engagement and less about technology. Everyone wins. Create a Strategy.
There are plenty of individuals and companies in your area that know the lay of the land and can plan a great event. So how can you show potential clients that your events are a cut above the rest? One powerful way is with top-tier eventplanner website design.
A quiz based on the findings was designed to help participants self-identify their dominant motivational triggers and interactive exercises were built to bring the ideas to life in a portable “lab” that is being featured at Marriott customer events across the country.
Yes, everyone wants to create great content – marketers, writers, astronauts, and, of course, eventplanners. Delivering educational and relevant material to an actively engaged audience has never been as important as it is now. The short answer is – know your audience. You’re Here To Serve The Audience.
That’s a best practice of great leaders, and as it turns out, also a smart strategy for effective eventdesign. As you work to leverage the power of events to propel change across your organization or community, here’s a bit more advice to consider: Always align to the organization’s greater goals.
While we were cooped up inside our homes, waiting for the return to in-person events , many event technology companies got to work and came up with amazing software solutions that make the event registration process even more valuable to eventplanners. Event Registration Basics.
Just like any other artistic expression, event planning is a process, defined by diligence, open-mindedness, patience, resourcefulness, collaboration, and of course, imagination and innovation. However, eventplanners have a lot on their plates: from creating event timelines to getting budget approvals.
For eventplanners, reality-shifting exhibitions are about experiencing a space, destination or concept, as the virtual exists as a thin film does, covering, challenging and contesting reality. Planners Step into Another Space. VR was a key in the hand of Ford’s eventplanners. And what about the expense?
Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success. People are aching for events. So let’s give your audience what they want. What makes your event unique?
Whether planning private celebrations, non-profit fundraisers, or corporate conferences, the goal of the eventplanner is to visualize their client’s idea and then bring that vision to life. But how do eventplanners accomplish this task? What does an eventplanner do, exactly? What is an eventplanner?
There are many ways you can personalize your event but here are a few of our favorite ways. . In our 2020 event trends survey, 47% of eventplanners believed tailored break out session paths would be the biggest personalization trend for events in 2020. This is a win-win for both attendees and planners.
Whether you opt for an in-person or hybrid event, you need the right venue to create a truly captivating experience. Newbie eventplanners will often pick a venue, negotiate a deal with them, and sign the venue’s provided contract. . Why should you let your venue dictate what happens at your event?
Today, Surmont, also holding an FASAE and CAE, is the vice president of event strategy and design at 360 Live Media. Becoming a CMP “I am from a generation of planners who fell into this work,” Surmont says. Being able to look at an event like a story helps me create a cohesive and meaningful experience,” she says. “I
And then when you design something, be it the strategy, the design phase or the execution phase, you should have an awareness of your audience and all of their eccentricities. And there’s one that we can really work on, and then the other two aren’t necessarily as something that is developable for planners.
Floral archways have remained the evergreen go-to choice for a grand entrance for eventplanners for centuries. They help give the guests a bigger perspective on the nature of the event. You can implement technology to create an engaging entrance game for your event. . Don’t Forget to Direct Your Audience.
Of meeting planners, 68.3 percent are Asian; no reporting or statistics are available on the number of meeting planners with disabilities. When you think about events you’ve planned or attended recently, does this ring true? When you think about events you’ve planned or attended recently, does this ring true?
So, how can we implement innovative ideas and audience-focused design thinking to plan events that create a magnetic communal experience that is personalized to each attendee? Offer Personalization Before, During and After the Event Engaged attendees are actively involved in designing their event experience.
Sustainable stand design by Expomobilia. Afterwards I viewed the event spaces at the Congress Center Basel and continued on to the Design Miami show. Here are eventdesign ideas inspired by my visit to Art Basel 2022. Create an inviting entrance with light design. Congress Center Basel foyer. Basel by night.
Check out the epic resources mentioned in this episode: Intentional EventDesign Our Professional Opportunity by Tahira Endean (Book). Diversity in Events. Picking The Perfect Event Venue. How Is Your Event App Security. Safety at Events – What Every EventPlanner Needs to Know.
Webinar World, the eventdesigned from webinerds to webinerds, has been in the hybrid game for years. The good folks at ON24 , the company behind the event, have long realized the importance webinars have in today’s marketing landscape. So get your pen and paper and start taking notes! Webinar World. That’s right!
Phoenix is a great destination for corporate events because it has warm weather year-round, giving planners the option to move their events outdoors should there be a last-minute COVID-19 outbreak. On Jackson is a downtown Phoenix event venue that used to be a warehouse. Source: Desert Foothills Events. On Jackson.
In fact, the industry’s audience is expected to surpass even 2019 levels in the coming years. This growth brings both ample opportunities and new challenges as planners work to accommodate an influx of attendees while booking, planning and executing events. AI transforms the way planners can designevents.
When it comes Fashion EventDesign creativity is everything. We wanted to dive into this gargantuan fashion event from an eventplanner’s perspective. Watch the video below to see what we learned from this year’s city-wide fashion takeover, and keep reading for more ideas and eventdesign inspiration. . . . .
A well-designed stage can help you stand out from the crowd and can be a make or break factor of the experience for your audience. But before you commit to an event stage design, it’s important to consider all the factors that go into creating one. How is it different from eventdesign? Use audience POV.
She earned a bachelor’s degree in advertising and design. There, she began working closely with the eventplanner. “As Advances in personalization and data analytics help planners tailor experiences and deliver meaningful content like never before. It was my first practical experience in the field.
My work at a pre-con is different from that of a typical meeting planner since I focus on the meeting’s design and facilitation. The traditional bread and butter of a meeting planner’s job. They assume that the core purpose of a meeting session is to transmit content to an audience.
What do planners need to know before dedicating their time to creating such an environment? This insight is particularly relevant to eventplanners who produce events at the same venue year after year. Design can help create a sense of autonomy among your participants. Your environment affects you emotionally.
Planning and planning for weeks on end, getting everything in order—vendors, speaker, planners, F&B, those little odds and ends. I’m in the middle of planning an event for about 80 people. It might depend on your audience, and the goals and objectives of the meeting,” she said. You’ve been here before. Katie Bohrer. “I’m
One of the biggest mistakes planners can incur is failing to take the lessons they learned from in-person events and failing to apply them to the new paradigm. Real-world examples integrated into the content” Tips For Audience Members. “You have to understand emotions in people and understand your audience.
“The new ESPC certification for the often-overlooked profession of event servicing is historic on many levels,” said Paola Bowman, CMP, CMM, who serves as president of ESPA and director of client services and events at Arlington Convention and Visitors Bureau in Texas. What ESPC Proves.
In his presentation, Inflection Points, Aguero started by taking the audience back to Las Vegas humble beginnings. Naturally, this increase in F&B and airline fares reaches into meetings and events as well, creating a strain on meeting professionals as they try to negotiate their way around higher prices in most sectors.
We all want our audiences to feel special when they come to our events. That’s why are always innovating and trying new stage design ideas, new tools, and new tech. It merged technology with new ways to connect the performers to the audience. Get more stage design inspiration by diving into the article up top.
As attendees become more interested in a more sustainable future, eventplanners must adapt and provide more regenerative and sustainable approaches to events. This can have a ripple effect that extends far beyond the event itself. In accordance, some groups are already taking a proactive approach to circularity.
As we look forward to 2024-2025, several key trends are ready to significantly influence the global landscape of events and exhibitions. These trends promise to enhance the eventplanner role, offering new opportunities for engagement and innovation. Fit-Out Agencies: Specialising in eventdesign and installation.
One of the main reasons people attendee events is for education and development. However, 80% of what is learned at events is forgotten in 48 hours. It is crucial to make sure you implementing learning and performance design for your event. Dru Cutler of Drury Design Group ( @drucutler ) . What is Microlearning.
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