This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
While the buzz about immersive experiences right now leans a little into the future of augmented reality, or even holograms, it’s worth looking at how the quality of your event production, with tools at your fingertips right now, can deliver that immersive wow-factor that gets your attendees talking. It all matters.
Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success. People are aching for events. So let’s give your audience what they want. What makes your event unique?
Community is one way to go about promoting events without social media, but it’s not just any community that will do. Additionally, you need to produce truly exceptional events that will foster attendee retention and potentially turn your audience into advocates. How To Promote Events Without Social Media?
My sponsor dollars went through the roof.” . Will, “That’s really interesting because events are sometimes about getting the right people in the room as much as it is just getting people in the room. “The The idea of non-transferable invitations to targeted audiences was feature #1. Feature #2 was design and branding.
tracking codes : you can track how many sales has a certain sponsor brought into your event, ambassador programs : rewarding attendees with a reimbursement if they refer a certain number of other attendees (bonus points: it helps boosts sales!). All The Exciting Event Technology! Get your RFIDs and join the royal feast.
They help give the guests a bigger perspective on the nature of the event. A grand entrance can also be turned into an interactive experience that entertains the audience and makes them feel like a part of something bigger. You can implement technology to create an engaging entrance game for your event. . Bonus Planning Tips.
We all know the stress of creating event sponsorship packages for each event we plan. Why not make life easier for your while delivering better value to sponsors? It’s time to start forging event partnerships that go beyond one-off events. Making Emails Target Specific Audiences.
Parallel , a partner platform that works in tandem with Bluewater as one, unified support for entirely virtual events, says it isn’t about “[replacing] real-world events,” but extending them. With Parallel, Bluewater is pivoting once major in-person events to successful virtual ones with undeterred audience engagement.
In the app, participants build their schedules, check in to sessions, complete surveys and connect with speakers, sponsors and one another. To manage the team communication necessary to execute a great event, Dolecki develops a staff playbook. For these reasons, eventdesign only grows more imaginative and experiential.
With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. You are a business eventdesigner. And don’t forget to ask your sponsors and exhibitors to contribute to this fund.
We all want our audiences to feel special when they come to our events. That’s why are always innovating and trying new stage design ideas, new tools, and new tech. It merged technology with new ways to connect the performers to the audience. Get more stage design inspiration by diving into the article up top.
Circularity will potentially become the largest Unique Value Proposition (UVP) for trade shows, with some leading events, such as Pack Expo Las Vegas, CES , and World of Concrete , already starting to market the actions they are taking around sustainability as a benefit for their audience.
Then, slide in some brain-churning keynotes that gives your audience valuable takeaways. That should be enough to create a truly remarkable event. To cement your event in your participant’s minds, why not take our free audience engagement webinar as well? This Year’s Event Statistics.
As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution.
If you wish to increase the conversion rate of your virtual event, this particular page deserves attention. Because at the end of the day, as the name suggests, this is where your potential audience will land and, eventually, convert. No one wants three dozen emails about your event sitting in their inbox! Social Graphics.
Embrace EventDesign to Satisfy All Stakeholders. In today’s experience economy, event professionals are in a similar situation. And with more formats than ever, event professionals are feeling the pressure to navigate all the scenarios. Embracing eventdesign creates a roadmap for success.
Event creative is what makes the attendee experience immersive from start to finish. It includes everything from graphic design and video production to branding, scriptwriting, and consulting. In short, event creative is all about eventdesign ! It’s what sets your event apart. 3D Event Renderings.
Although the rebrand and event that followed turned out to be a success, Langerman says she found difficulty selling the rebrand to WSWA’s members. I definitely expected our members and sponsors to be more excited to participate at the first show back post-Covid. These talks take place in the exhibit hall throughout the day.
Today’s favorites are all about how to make event networking better. Help your audience mingle by guiding them, maybe through group activities. PS: If you need more event networking and audience engagement tips, why not. Facebook Finds a New Event Rival in Pinterest. Gen Z Marketing Lessons from VidCon 2018.
One of the most effective ways to achieve this is through event branding. When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition.
By directly influencing attendee engagement and satisfaction, eventdesign plays a critical role in the success of your events — or the lack thereof. A well-designedevent ensures that all elements align with event objectives and the target audience, creating a cohesive and memorable experience.
We talk about all kinds of things, with a focus on my work and thinking about participant-driven and participation-rich meetings and eventdesign. 16:30 Online meetings benefit from these designs too. 18:45 Participant-driven and participation-rich designs bring connection around meaningful content into the sessions.
So good, it should be shared with a wider audience. Tools and techniques for engaging the audience. I think pre-recorded lessens the authenticity of the event????. Pre-record sponsor remarks, then the moderator manages the time of everyone else. IME, well-designed problem solver panels are great and audiences love them.
At its core, eventdesign is all about deliberately crafting every aspect of an event to achieve specific organizational objectives and create memorable event experiences. Successful eventdesign seamlessly integrates all of these elements to reflect the event’s purpose and create a truly unique experience.
Reed, FASAE, CMP, chief event strategy officer at the American Society of Hematology. Steal These Ideas Make virtual event registration complimentary by getting it sponsored. Each registrant is a lead for the sponsor. They are two distinct audiences. “We That trend has continued year over year.
Sell more of your products/services during the event. Educating your target audience about something. You can then start planning for the target sponsors, event speakers, and exhibitors. Before planning your event, and even before creating your team, it’s best to decide on a venue and date for your event.
The event industry unduly focuses on large meetings. Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. Pandemic-induced smaller audiences engender hand-wringing. How can we get our old, big events back? Some respond by increasing their event marketing.
This makes it all that much more crucial to get the most ROI possible out of each event, and there is one key factor that can help planners hit the mark: data. Event analytics are especially valuable because they provide real-time audience behavioral data, which marketers pay millions for. Is Monday or Wednesday a better day?
(Whatever Media Group) ‘We sometimes forget that our audiences are made up of people.’ — Beth Surmont, CMP-Fellow, FASAE, CAE Of all the tools in my eventdesign toolbox, I think that empathy is the most powerful one. Think about everything we ask audiences to do when they come to our events. I was wrong.
But the question is, what are the right tools to address the typical mistakes made when designing experiences? In this session, we will explore some common myths about eventdesign, and evaluate tools and design principles that can be leveraged to improve the dynamic—and ultimately help us deliver more impact for our business and audiences.
That means, if you have a show that has speakers, if there’s a popular band, or we’re talking about a festival, or you have exhibitors or other sponsors available with your event, or there’s a good chance that there are influential team members within your organization itself, you need to leverage them first.
Through effective event branding, companies can communicate their values, mission, and vision to their target audience while providing them with an immersive experience that resonates with their brand. Effective event branding is a vital component of a successful corporate event.
You do it because it’s an essential piece of your event communication strategy. Do I want to attract a new audience ? Is this event unique or does it have a certain periodicity? The answer to these and other questions will determine the design and content decisions you’ll make while setting up the site. Do you have one?
Related: Learn how ITA Group used an experiential event to help T-Mobile boldly announce their entry into the IoT space while showcasing the future of Narrowband IoT. Mastering EventDesign Basics for Channel Partner Summits & Other Partner Events. Best Practices for EventDesign. Keep reading.
Some attendees may simply accept remote event attendance as an acceptable substitute with no travel time, no travel costs and reduced environmental impact. A virtual component offers the possibility of opening up to a much larger audience with new and/or geographically dispersed markets not easily available at a F2F event.
They chose the gaming environment to first create interaction with their core audience (students) and immerse future and current students in campus life and for them to engage with each other. That would also help the sponsors, who will submit a case and will have young professionals thinking about that case.’.
Audience Analysis: Understand the demographics, interests, and preferences of the target audience to tailor the conference content and experience accordingly. Content Creation: Develop a compelling agenda with relevant topics, engaging speakers, interactive sessions, and opportunities for audience participation. to its expenses.
Companies that entertain and engage their attendees create a long lasting memory, enabling then to stay connected to their target audience in a huge and impactful way. This is best done when the performer has a small audience of less than twenty and he or she can see and hear the audience directly. Let’s make it engaging!
PS: In a recent post penned by Jeff Fugate, The “Why” is the Most Important Aspect of EventDesign , he identified a fourth motivator: The Party. We’ll be digging into that design element a bit more in future posts to discern if/when it’s a decision-to-attend trigger versus an experience that amplifies networking outcomes.).
How do you maximize event sponsorship revenue? You can’t do it by only thinking about yourself and potential sponsors. Instead, you need a more comprehensive approach that also considers your ultimate audience – your attendees. Find new and impactful ways to engage your audience through sponsored activations.
They are known for planning epic events, creating amazing exhibits and organize engaging trade shows. Founded in San Diego in 1978, 360 Destination Group specializes in eventdesign, development, and execution. AgencyEA is a full-service brand experience agency, specializing in event and experiential marketing.
Essential, especially if you are also planning to stream the event (and for virtual events.) Responsible for everything related to the venue, the main contact person for vendors and sponsors when on the venue. Develop an event brand. Your logo should support the event’s name and theme and not the other way around.
In this webinar, three industry leaders reveal proven strategies and tips to help you minimize event expenses while maximizing revenues. Brought to you by:
Data protection is always on event planners’ minds. We must protect the personal data of our guests, exhibitors, sponsors and delegates. They want to inspire positive change that will continue into the event community. Live experiences will be as inclusive as they can be, regardless of the target audience.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content