Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. Some large groups are throwing a camera in the room to capture the presentations for an extended remote audience.

Event Marketing 289

Event Marketing Marketing Marketing Events 289

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Endless Events

FEBRUARY 3, 2020

?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for event marketing? Download our Event Budget Spreadsheet Template! . ???? 24-minute read).

Event Marketing 220

Event Marketing Marketing Marketing Events 220

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 272

Event Marketing Marketing Marketing Social Media 272

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

Marketing 296

Marketing Marketing Audience Social Media 296

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. Get your event planning template and checklist. What Is Event Marketing? In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Here’s how mdg professionals resolve to renew their approach to digital marketing, branding, messaging, and more.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

Event Marketing 97

Event Marketing Marketing Marketing Trade Show 97

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

APRIL 30, 2024

Elizabeth Doll/PCMA) Kimberly Hardcastle-Geddes You can take a page from Taylor Swift’s marketing approach in your attendee acquisition strategy plan. Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Embrace nostalgia.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Identify your target audience.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. As event marketers, it’s important to understand when to use abstract and concrete language to tell your story.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I But did we really listen to our audiences? based events. “I

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

InEvent

JUNE 7, 2023

The Current State of the Event Market Understanding the Concept of Saturation In today’s world, events are everywhere. Each event fights for attention in an increasingly crowded space, from concerts to corporate meetings. These choices have led to what industry insiders call “event saturation.”

Audience 52

Audience Event Marketing Marketing Marketing 52

Convene by PCMA

JANUARY 24, 2022

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. It’s important to consider the experiences of those who traveled to attend in-person events since COVID-19 and what convinced them that they needed to meet face to face.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

MARCH 25, 2024

Evangeline Leong, founder and CEO of Kobe Global Technologies, will speak April 15 at PCMA APAC’S The Business of Events in Singapore. Before Evangeline Leong founded Kobe Global Technologies, an international creator marketing agency based in Singapore, she had to “unlearn” a lot of what she thought she knew about digital marketing.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

AUGUST 7, 2023

Marketing departments everyone are debating the merits of generative AI. We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

InEvent

FEBRUARY 8, 2024

Did you know that artificial intelligence has emerged as the third most significant innovative marketing strategy in the United States? One domain where this change is already visible is in event marketing strategies.

Event Marketing 52

Event Marketing Marketing Marketing Events 52

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Make no mistake, audiences are feeling overwhelmingly positive about our industry.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Eventbrite

AUGUST 25, 2022

Cultivating a social media presence is an essential part of your event marketing strategy. This presents a major opportunity for reaching your audience where they’re already hanging out. According to Smart Insights, 58.4% of the global population uses social media — for more than two hours a day.

Social Media 97

Social Media Event Marketing Media Marketing 97

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Bizzaboo

SEPTEMBER 13, 2023

Social media has become one of the top low-cost strategies for event promotion. Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). By using social media, you can target specific demographics and interests, ensuring your event reaches the right people.

Social Media 59

Social Media Promotion Media Event Marketing 59

Endless Events

JUNE 1, 2021

Today, she shares with our audiences what she had learned. As a marketing leader, she focuses on marketing virtual events. And since our host Sarah is the head of marketing of Endless Events, the conversation is all the more worth listening to! Where Marketing & Virtual Events Meet.

Virtual Events 317

Virtual Events Marketing Marketing Events 317

InEvent

DECEMBER 12, 2023

Generally, event marketing is a way to promote and create awareness for your brand, products, or services, either by hosting or participating in events. But more than that, it’s an opportunity to connect with your audience on a personal level, creating a memorable experience that keeps them eager to return as loyal customers.

Event Marketing 52

Event Marketing Marketing Marketing Events 52

Bizzaboo

JANUARY 23, 2023

On the other hand, according to HubSpot research, 65% of marketers say subject lines have the most significant impact on open rates. After all, event marketers agree that email marketing is the most effective channel for promoting events. Here are some ideas to get your creative juices flowing.

Registration 97

Registration Event Marketing Marketing Marketing 97

InEvent

AUGUST 17, 2023

In a world of endless consumer options and short attention spans, one question looms large for businesses and marketers: how can a brand stand out and establish a long-term connection with its audience? They are … Post Building Brand Loyalty Through Strategic Event Marketing showed as first in InEvent Blog.

Event Marketing 52

Event Marketing Marketing Marketing Events 52

InEvent

JUNE 12, 2023

As digital experiences become increasingly commonplace, virtual event marketing is necessary for companies and organizations aiming to reach their intended audience. With numerous channels available, creating a successful virtual event marketing strategy requires careful planning and execution.

Virtual Events 52

Virtual Events Event Marketing Marketing Marketing 52

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.

Audience 149

Audience Speakers Attendee Virtual Events 149

Endless Events

MAY 18, 2018

Increasing audience engagement can be a challenge even for the best #eventprofs. In order to increase audience engagement, you need to first capture their attention. Start with your event invite emails by using killer subject lines. Are you getting personal enough in your marketing techniques?

Audience 263

Audience Registration Social Media Events 263

InEvent

DECEMBER 21, 2023

In today’s dynamic business landscape, where digital interactions often dominate, event marketing remains a potent strategy for cultivating meaningful connections and driving tangible results. One of the primary … Post How to Use Event Marketing to Generate Leads That Convert showed as first in InEvent Blog.

Event Marketing 52

Event Marketing Marketing Marketing Events 52

Eventtia

JUNE 28, 2022

But you can’t afford to take any shortcuts if you expect your event to be successful. Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is marketing automation?

Automation 77

Automation Event Marketing Event Planning Marketing 77

InEvent

DECEMBER 16, 2022

An event can’t sell itself, no matter how much you’ve prepared for it. Without a solid event marketing strategy, chances are your event will be drab or have a poor turnout. Effective event marketing focuses on using different techniques across different marketing channels to promote your event to your target audience.

Event Marketing 52

Event Marketing Marketing Marketing Preparation 52

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52