Smart Meetings

APRIL 15, 2022

When more than 2,000 meeting professionals gather in person in Las Vegas and 10,000 register to stream Cvent Connect to both learn about new products and experience the platform for themselves. Attendees could share the sessions or talk about how they are adjusting their programs with other meeting professionals through the app.

Meeting 264

Meeting Vendor Platform Proposal 264

Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Smart Meetings talked to industry experts for tips on how to produce meaningful experiences for everyone on the registration list.

Meeting 246

Meeting Panel Online Attendee 246

Smart Meetings

MAY 8, 2023

What the impact of a younger generation means for the future of the meeting industry No two generations are the same. Smart Meeting spoke with Ken Holsinger, senior vice president of strategy at the event management company Freeman, to pinpoint how data can be used to enhance the event experience for all ages.

Benefits 264

Benefits Meeting B2B Social Media 264

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Smart Meetings

JUNE 15, 2024

At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.

Registration 264

Registration Meeting Proposal Trade Show 264

Smart Meetings

AUGUST 30, 2024

How the gig economy is impacting the events industry In honor of Labor Day, Smart Meetings chatted with Tracy Judge, founder and CEO of Soundings , to get the latest scoop on the trends currently emerging within the freelance meeting planner gig economy. SM What types of freelance meeting planner roles are most in demand?

Planner 233

Planner Meeting Regulations Insurance 233

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. social media wall).

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events?

Audience 306

Audience Virtual Events Events Communications 306

Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. We appreciate your support.

Proposal 130

Proposal Prospect Booking Sustainability 130

Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to event marketing.

Event Planning 347

Event Planning Virtual Events Events Audience 347

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. help you reach your event goals.

Platform 334

Platform Sponsors Events Social Media 334

Endless Events

APRIL 27, 2018

It was Global Meetings Industry Day a while back so we peeked into the corporate meeting trends and statistics that have shaped the past year. One of the top influencers for the industry was TED which forever changed the speaker-audience format worldwide. Here’s How the Meetings Industry Changed around the World.

Corporate Meeting 209

Corporate Meeting Trends Meeting Entertainment 209

Endless Events

MAY 5, 2022

And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporate events and conferences. Event technology solves many common event planning pain points.

Event Technology 317

Event Technology Technology Technology Benefits 317

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. MEASURING AUDIENCE ENGAGEMENT.

Benefits 303

Benefits Attendee Registration Event Apps 303

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Endless Events

FEBRUARY 28, 2023

Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success. People are aching for events. So let’s give your audience what they want. What makes your event unique?

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Endless Events

JULY 5, 2022

Here’s what you’ll find: Will’s journey from starting a DJ company as a high school student to being a CEO of one of the most influential event management companies, a candid conversation about audience engagement as one of the event profs’ biggest pain points: are smartphones the enemies or friends of engagement?

Events 317

Events Social Media Audience Planner 317

Smart Meetings

JULY 21, 2022

A long-anticipated reckoning after the boom of investment in virtual meeting platforms during Covid and an aggressive return to in-person events has sent many streaming platform companies scrambling to position themselves in the best light for a possible looming merger and acquisition season.

Platform 246

Platform Meeting Virtual Events Remote 246

Smart Meetings

APRIL 27, 2021

In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior event marketing manager for Cvent , shared strategies to get us there with fewer hiccups. That’s really what you’re aiming for with the virtual audience.” Peltier says.

Sponsors 279

Sponsors Audience Online Attendee 279

Smart Meetings

APRIL 10, 2023

Mentorships, transparency and white whales For meeting planners new to the industry, experience and connections are the glue that holds the universe together and ultimately provides the tools for current and future success. Everyone wants a meeting right now. We asked meeting planners whether they saw any value in their connection. “As

Meeting 236

Meeting Social Media Incentives Planner 236

Endless Events

OCTOBER 19, 2018

You’ll find a wide scope of categories from marketing to budgeting, branding, and even ethics. It’s worth checking out if you’re looking for help attracting and engaging particular audiences or for tips on creating the right type of exhibition. The Meeting Pool. Looking for more event industry blogs with a focus on tech?

Trade Show 333

Trade Show Events Planner Trends 333

Endless Events

JUNE 15, 2018

Embracing the Weirdness of Meetings. The word “meeting” carries a connotation of being serious, and mostly boring to be honest. What does an event professional have to do to shake things up? Meetings may cover the simplest of topics, but mixing things up to break the mold can go a long way. Click To Tweet.

Registration 258

Registration Events Sponsors Event Marketing 258

Endless Events

FEBRUARY 11, 2022

Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! How To Gamify Events?

Platform 317

Platform Sponsors Social Media Events 317

Endless Events

NOVEMBER 9, 2020

Eventually, you’ll find the perfect platform that meets the top needs of your virtual event! This will always depend on how tech-savvy your audience is. However, the world of virtual events is as new to attendees as it is to planners. You’ll want access to your event to be easy, a one and done kind of thing.

Virtual Events 364

Virtual Events Platform Registration Events 364

Endless Events

JANUARY 19, 2018

We all want our audiences to feel special when they come to our events. You’ll also learn how to work better by opting out of meetings and opting into the right workspace. It merged technology with new ways to connect the performers to the audience. Virtual Meetings Need to Take It up a Notch.

Trade Show 230

Trade Show Social Media Audience Attendee 230

Conferences that Work

JANUARY 10, 2022

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. Online and hybrid meetings have seen less drastic reductions. It ain’t necessarily so.

Meeting 147

Meeting Meeting Design Online Sponsors 147

Endless Events

FEBRUARY 16, 2018

Things to Watch Out for in Your Meeting Space. Over time, meetings have become more and more synonymous with experiences. In order to have a really productive experience, you have to veer completely away from the established reputation of meetings. Your Guide to Choosing the Best Event Management System.

Management 237

Management Event Apps Social Media Events 237

Convene by PCMA

JANUARY 24, 2022

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. It’s important to consider the experiences of those who traveled to attend in-person events since COVID-19 and what convinced them that they needed to meet face to face.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Endless Events

JUNE 1, 2021

#EventIcons podcast is all about talking to the cream of the events industry and getting to know what they do, how they do it, and what the current event trends are. Meet Kristin Horstman, the senior director at Salesforce! Together with the rest of the world, she had to make a quick pivot to virtual events last year.

Virtual Events 317

Virtual Events Marketing Marketing Events 317

Endless Events

MAY 10, 2019

For example, event sessions that are too long can be draining or exhausting for their audiences. Even an event without complex, expensive staging can be engaging with a clear and focused message that resonates with your audience. You can gather this information before the meeting using simple survey tools.

Speakers 263

Speakers Rehearsal Audience Communications 263

Endless Events

MAY 12, 2022

What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. In his view, events look the same as they did in 2019. .

Planner 320

Planner Events Virtual Events Trade Show 320

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!

Trends 313

Trends Virtual Events Platform Vendor 313

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Forward” and “For You.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Endless Events

MARCH 23, 2018

Is email marketing still important in the age of social media? There are norms for subject lines, audience segmentation, catchphrases, and more that you need to be aware of. Digital Marketing Strategies That Work. Many event marketing strategies the industry uses today hark back from a time when digital wasn’t the norm.

Events 248

Events Automation Audience Marketing 248

Smart Meetings

FEBRUARY 20, 2019

In fact, it is now expected when you’re hired to organize an event or meeting. More : How to Run a Successful Email Event Marketing Campaign. There is a much more important element of marketing that hasn’t changed over the years: vision. More : Five Video Binges Just for Meeting Planners. sound amazing.

Automotive 244

Automotive Communications Communications Technology 244

Endless Events

JUNE 22, 2018

To make the most out of the road, this simplified guide lists down all the things you need to take care of, starting from half a year before the event, all the way down to the aftermath! Integrate for a Smooth Event. This guide lists two of the most common marketing tools and how to work with event marketing software.

Trade Show 218

Trade Show Promotion Social Media Venue 218