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With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. With a multitude of possibilities that all surpass the abilities of the old mass media, email is the go-to solution for digital marketing, and eventmarketing more specifically.
For a preview, we asked Eric Holmen, CEO of Splash , the eventmarketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. Some large groups are throwing a camera in the room to capture the presentations for an extended remote audience.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Debrief meetings are also a great opportunity to celebrate the event’s success, boosting the morale of your team. Event professionals have to come to follow-up meetings after events well-prepared. Survey Your Audience To Get Post-Event Feedback. free ticket to your next in-person event).
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
But going into a meeting with a virtual event production company unprepared will only drag on the process. The best thing you can do to start this journey off with the right foot is to be prepared. Much like you would do with an in-person event, there are things you need to somewhat solidify before jumping into a call.
Despite the trends in the industry, many event professionals still focus on keeping audiences entertained in order to keep them on track. While the idea isn’t too far-fetched, that’s the wrong approach if you want to make your event meaningful. Preparation is everything in events. Is it event technology?
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. Click To Tweet.
Planners want someone that enjoys their brand, loves to incorporate technology, is full of charisma, and knows how to work an audience. To really engage the audience you’ll need to find someone that appeals to them and can provide a unique feel to your event. Conference Speaker Must-Haves. They Tell a Story. They are Tech-Savvy.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on. Future Readiness.
In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. It’s an essential step in understanding what resonated with your audience and what needs to be improved.
Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Gain the trust of your audience by learning the ropes and getting an event planning certification.
We all want our audiences to feel special when they come to our events. It merged technology with new ways to connect the performers to the audience. Partnership eventmarketing or co-marketing of events is also an idea that’s getting more popular. You’d better come prepared.
One of the top influencers for the industry was TED which forever changed the speaker-audience format worldwide. Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities. paid to event workers in salary.
That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Event goals matter because they also help you define which sponsors you won’t work with. You wouldn’t allow an oil company to sponsor an eco-friendly event , right? Financial ROI.
Thankfully, Bizzabo has compiled a list of items every event professional should do before anything else. It also includes a complete breakdown of how to prepare the perfect booth, while also giving tips for preparing for emergencies. You need to keep your audience excited and on their toes. Click To Tweet.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For eventmarketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?
You can’t sell to attendees if they don’t attend your event, so look at both registrations and attendance to get a clearer picture. Need to Boost Event ROI? Events are the best way to connect with your audience, in-person or online. It’s not enough to declare victory because your event went off without a hitch.
So, how can eventmarketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Consider using images in order to: Demonstrate Diversity and Inclusion.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Get to know your ideal audience so that you can create a laser-focused presentation targeted at future webinar attendees. Create a webinar marketing strategy.
Matthew is the Managing Director and co-founder of Your Stand Builder , an award-winning company that “revolutionizes the way companies all around the world prepare for their exhibitions” So who better than him to teach us how to create amazing exhibitor experiences for virtual and hybrid events?
What is event engagement? Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. How can I tell if an event is engaging? Audience engagement during an event.
If you’ve followed me for long enough, you might know that I’m a big fan of Gary Vaynerchok, who has inspired me in many ways with respect to content marketing. I was thrilled to listen to his keynote, which was moderated by Cathy Song Novelli,SVP – Marketing & Communications at Hubilo, where he also took questions from the audience.
Why authenticity matters in marketing a purpose-driven event. How to use the event’s purpose to fuel the structure. Why you need to track audience engagement with your event’s ‘why’. The challenges of planning events with a firm ‘why’. Benefits of planning a purpose-driven event. Go paperless.
The bottom line, he said, is that virtual companies received very high valuations from their investors and the market for virtual slowed down for companies only offering virtual. The layoffs are a visible sign of preserving capital and preparing for slower growth and lower valuations. But it isn’t one or the other.”.
And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. For the year ahead, we predict AI will transform global audience acquisition and engagement.
In this episode of the Event Brew podcast , Nick, Will, and Deanna make a joint effort to discuss the similarities and differences between cannabis and alcohol, what event professionals should prepare for, and how to make an excellent cannabis introduction at your event. How Does Cannabis for Events Compare to Alcohol?
Whether your event has 50 or 5,000 attendees, we have three solid ways to engage your audience to ensure your guests have an unforgettable experience. According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of eventmarketing.
It doesn’t have to be only for networking – social media can also help event attendees share new knowledge with their peers back home. This, in turn, helps increase awareness about your events. Webinars, hashtags, and live casts are all great ways to help you reach new audiences. Offer different networking event formats.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 64% of event planners feel they are overpaying for event WiFi.
Instead, they rely on key touchpoints to decide how they feel about your brand — primarily, marketing and in-person events. Corporate events provide one of the most important opportunities for interaction with your target audience. A successful event strategy can lead to a successful company: it’s as simple as that.
An event can’t sell itself, no matter how much you’ve prepared for it. Without a solid eventmarketing strategy, chances are your event will be drab or have a poor turnout. It successfully drives business … Post Top 7 EventMarketing Ideas & Strategies showed as first in InEvent Blog.
Whether it’s automating using apps or bots, or encouraging your audience to spread the word themselves, there are many ways to boost your social media without the stress. Here are a couple more tools to reduce your event stress: our helpful event planning checklist and our handy event production guide.
Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down eventmarketing into stages allows event planners to appeal to different audiences at different times throughout the registration process.
How can I find the right venue for my event? Take into consideration who will be attending (your target audience), as well as how difficult or not it will be to get them to attend in whatever ways that are respective to them How much will it cost for them to attend? How much will it cost for them to travel to the event?
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Webinars are one of the most affordable and impactful eventmarketing vehicles. With some preparation, you can host memorable webinars that people want to attend and share with their teams and colleagues. With that in mind, here’s a breakdown of what it takes to create unforgettable online events. .
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
You’d be surprised how many event strategists aren’t using the basics to prepare each year. Are you doing what is necessary to ensure you’re growing your event attendance. Too many event strategists take their events for granted, failing to understand each year, “Why does this event need to happen?”
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Optimize your event page to reach the largest audience. Ensure event success from the start.
of event organizers find it easier to enlist outstanding speakers for virtual events than in-person gatherings. As important as it is to find speakers , it’s only the first step in event speaker management. Ensure your event’s success. Of course, well-prepared speakers are better than those who jump in blindly.
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